StartUp Health NOW!: Analyzing Social Media to Improve Your Marketing - Paul Dyer, W2O Group

Paul Dyer, President of Analytics and Insights of W2O Group, discusses using social data in effective marketing communications and the advantages of using insights + analytics in the early stages of business development.

GUEST: Paul Dyer, W2O Group

HOST: Steven Krein, StartUp Health

LOCATION: WCG Offices - New York, NY

IN THIS EPISODE:

Using Data and Insights and Analytics to Improve Your Marketing Strategy

Insights and Analytics As an Early Stage Business Development Tool

Using Social Data...

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From: StartUp Health

Related topics : advantages of social media marketing for business entrepreneurs / using social media marketing / marketing through social media

SNHU Master of Arts in Communication Program Overview

For more information visit http://bit.ly/24VeXUt

The SNHU master's in Communications online degree consists of 12 courses (for 36 credits) taught by respected communication instructors. Participants build their communication skill sets through online coursework that applies directly to real-world situations in such areas as public relations, health communications, social media and marketing.

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From: SNHU

Related topics : marketing communications social media

2014 NCHCMM Update 2 (Aug. 21, 2014)

Jeff Jordan from Rescue SCG discusses social marketing with NPHIC representative Kerry Shearer at the 2014 National Conference for Health Communication, Marketing and Media in Atlanta.

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From: Kerry Shearer

Related topics : social marketing health communication / social media marketing conferences

Teen Pregnancy PSA - HEA 218

3 Community Health Education majors at University of Maine - Farmington did this as their Health Communication & Theory final. Mock PSA for a social marketing campaign on reducing teen pregnancy.

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From: ohhsea123

Related topics : social marketing health communication

WISH 2015 Interview: L Suzanne Suggs, Chair of Communicating Complex Health Messages Forum

The communication of science, and health policy in particular, to the public is a major policy issue. As well as public health messages, governments and health system leaders need to communicate the rationale and need for innovation and change in healthcare delivery models in a dynamic and fast-changing political, social and media environment.

The World Innovation Summit for Health (WISH) Forum, chaired by L Suzanne Suggs, PhD, MS, CHES, Associate Professor of Social Marketing and Head of...

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From: WISH Qatar

Related topics : social media changed politics / social marketing health communication / social media for market research / social media marketing policy

Happier and Healthier

A critical look at how Health & Hygiene sponsored films fulfill your desire for social success. From the film, Exercise and Health (1949).

reference (1):

Harris, William, and Ressler Esther Toledo.. "A Functional Perspective on Social Marketing: Insights from Israel's Bicycle Helmet Campaign." Journal of Health Communication 2.3 (July 1997): 145-156. Communication & Mass Media Complete. EBSCO. 1 Dec. 2008

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From: SummerKisser

Related topics : health social marketing campaigns

Book | Behavior Change and Public Health in the Developing World

Get your free audiobook:

http://imov.space/e/B00YFRQI14

Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behaviorchange theories and applications. It details experiences of successful programs for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; Hiv//aids; and health problems arising from tobacco consumption and lack of access to family...

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From: Foster Sipes

Related topics : social marketing strategies for changing public behavior / social media marketing strategies / social media marketing plan

Chrome Extensions & Insight Tools for Hospital Marketing

This half-hour is packed with conversation and tips about hashtag usage, tweetchats, useful chrome plugin extensions, and social engagement related to healthcare and hospital marketing and communications with healthcare social media evangelist Kathi Browne of BrowneKnows Social Media and "hangout helper" Ronnie Bincer. some of the topics discussed include:

Five Useful Google Chrome extensions to check out

How the Power of Hashtags Goes WAY Beyond Twitter

The Best Ways to Use Twitter for...

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From: Kathi Browne

Related topics : marketing communications social media / social media marketing tools / marketing through social media / social media tips / social media social

Eric Schwartzman on Current Social Media Topics & Future Trends: PRSA 2011 Digital Impact Conference

http://www.prsa.org/Conferences/DigitalImpact/

Eric Schwartzman, PRSA 2011 Digital Impact Conference Co-Chair discusses:

• The continued growth of PRSA's social media conference and how the sessions now highlight social media's impact on B2B, financial services, health care and other industry sectors.

• Mobile communications and other social media hot topics.

• Future trends in social media such as more realistic social media marketing campaign objectives and PR's role fighting...

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From: PRSA National

Related topics : social media marketing future trends / social media conference / social media social

Sandra Jones: Social Marketing and Population Health

Professor Sandra Jones, on using a blog to communicate with the professional/medical community as well as the broader community about alcohol, health and the role of the media. Professor Jones has recently been awarded an ARC Future Fellowship project to engage with broader communities in the conversation about health issues and the role of the media, including teenage binge-drinking, and childhood obesity.

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From: Open UOW

Related topics : social marketing health communication