Selected videos for topic: social marketing strategies for changing public behavior
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Partnership for Water Social Marketing Webinar
Amanda Godwin from C+C presented on Social Marketing with an emphasis on how public agencies can lay the groundwork for a Social Marketing strategy. The webinar covered the basics of social marketing, why it's important and how to implement Social Marketing principles to drive behavior change. Impactful outreach is the first step in meaningful engagement, so watch to learn how to make your messages resonate with your customers.
From: Partnership for Water
Related topics : social marketing strategies for changing public behavior
Social Marketing for Public Health: Global Trends and Success Stories | Ebook
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http://bkan.us/f/b005t4zup2
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on...
From: Ferdinand Abreu
Related topics : social marketing public health
Book | Behavior Change and Public Health in the Developing World
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http://imov.space/e/B00YFRQI14
Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behaviorchange theories and applications. It details experiences of successful programs for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; Hiv//aids; and health problems arising from tobacco consumption and lack of access to family...
From: Foster Sipes
Related topics : social marketing strategies for changing public behavior / social media marketing strategies / social media marketing plan
Don't mess with Texas: Zach Hyder
Zach Hyder shares the different strategies used for different audiences with a campaign initiated in the state of Texas that aimed to reduce the costs involved in picking up litter.
Zach Hyder is the Chief Marketing Officer & Regional Director for EnviroMedia Social Marketing, a national advertising and public relations agency focused on creating environmental and public health behavior change. He directs the company's Pacific Northwest office, overseeing campaigns for the Puget Sound...
From: Puget Sound iSMA
Related topics : social marketing strategies for changing public behavior
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