Kathi Browne
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9 selected videos
What's News in Healthcare Social Media - Mar 5 2014
Every Wednesday at 8am PST, +Kathi Browne and +Todd Hartley cover the week's social media news and apply it to healthcare commuications and marketing.
If you use social tools to attract, educate, or connect patients and other healthcare-related audiences, then you won't want to miss this half-hour of social media expertise!
Have a current article you would like us to address? Share it on the event page ahead of time.
#healthcaremarketing #hcsmwhatsnews #hchangouts ...
Related topics : news articles on social media marketing / social media marketing tools / social media tools 2014 / marketing through social media
SEO Tricks and Tips for Health Care Marketers
Kathi Browne and David Amerland discuss hot social media topics of the week and relate them back to healthcare communications and marketing. Some questions addressed?
Why is Google+ and YouTube integration so important?
What is the value of Hangouts on Air?
How are private Hangouts on Air useful?
Does Google drive have value in content sharing?
What is the right way to embed content into a post?
What formatting capabilities can be utilized in a Google+ post?
How can Google+ circles be...
Related topics : using social media marketing
Chrome Extensions & Insight Tools for Hospital Marketing
This half-hour is packed with conversation and tips about hashtag usage, tweetchats, useful chrome plugin extensions, and social engagement related to healthcare and hospital marketing and communications with healthcare social media evangelist Kathi Browne of BrowneKnows Social Media and "hangout helper" Ronnie Bincer. some of the topics discussed include:
Five Useful Google Chrome extensions to check out
How the Power of Hashtags Goes WAY Beyond Twitter
The Best Ways to Use Twitter for...
Related topics : marketing communications social media / social media marketing tools / marketing through social media / social media tips / social media social
How to Avoid Social Media Blunders
Kathi Browne and Alex Bossenger talk about how to create a healthy hospital social media policy, how to leverage Google+ as part of your social media strategy, and more. They talk about Union Street Guest House’s recent social media review debacle, and give some examples of how to use social media to improve patient satisfaction scores.
Alex is a contributor to the Social Media Examiner and was the author of last week’s article on Twitter analytics. He is well-suited to talk about...
Related topics : social media strategy example 2014 / social media policy examples / using social media / social media analytics
What's News in Healthcare Social Media - October 1
I'm so excited to introduce this week's guest co-host! +rick wion is a social media powerhouse, specializing in digital storytelling. Prior to working as the Director of Social Media at McDonald’s, Rick was VP of Digital and Social Media for GolinHarris where he worked with Fortune 500 companies including several pharmaceutical companies like Johnson & Johnson.
Rick and I will cover the week's top social media articles and apply them to healthcare communications. Then at the bottom of the...
Related topics : social media work / social media news / social media companies / social media social
Thinking Outside the Box in Healthcare Marketing
How Social Media Brings Us Within One Degree of Separation from Patients
Yes, Twitter Was Down for a Day
How to Use Food Porn to Promot Health
Tapping into Healthcare Mobile Monitor Apps
What if Social Media Was the "Red Phone" to Your Services
Creating Conversations Through Unique Experiences
Related topics : social media marketing degree / monitoring social media conversations / marketing through social media
Social Media Strategy Crowdsource for NDRC
Kathi Browne organized a brainstorming session with several marketing minds (Elaine Lindsay, Todd Hartley, and Peggy Gonder) to help David Nilsson, PhD establish some direction in his social media strategy for his pediatric neuropsychology practice.
Related topics : social media marketing strategy / social media strategy / direct marketing media strategy
The Changing Landscape of Health Care Social Media
How has social media changed the way hospitals AND physicians should communicate with patients? Beyond HIPAA, digital communication is rescupting how messages are best received.
Kathi Browne and David Amerland talk about the changing landscape of healthcare communications. David Amerland is an SEO expert and best selling author.
#hcsmwhatsnews #hchangouts kbhoa*85550 *archoa*socialmedia
Related topics : social media changed communication / social media expert
Policies for Healthy Social Participation
Panel discussion addressing what healthcare organizations should consider when forming a social media policy from a legal, organizational, and patient perspective. Panelists included: Dan Goldman (Legal Counsel for Mayo Clinic), David Harlow (Health Care Attorney and author of HealthBlawg), Chris Boyer (AVP of Digital Strategy for North Shore-LIJ Health System), Reed Smith (Chief Social Strategist for Grey Digital Group and founder of Social Health Institute), and Chad Hermann (Communications...
Related topics : social media participation policy
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