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2 selected videos
Dr Nadia Zainuddin: Social Marketing
Dr Nadia Zainuddin provides an overview of her research and teaching in social marketing and the role in plays in society. Social marketing is about the use and development of marketing theories and concepts in combination with other approaches, in order to target individuals, communities, societies and structures to achieve social change.
Related topics : role of social marketing
Sandra Jones: Social Marketing and Population Health
Professor Sandra Jones, on using a blog to communicate with the professional/medical community as well as the broader community about alcohol, health and the role of the media. Professor Jones has recently been awarded an ARC Future Fellowship project to engage with broader communities in the conversation about health issues and the role of the media, including teenage binge-drinking, and childhood obesity.
Related topics : social marketing health communication
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