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Dynamic Social Network Analysis Using Latent Space Model ...
2nd Xiaolin Zheng
Abstract
Social network can be generally defined as a group of individuals who are connected by a set of relationships. A key characteristic of social networks is their continual change. However, the bulk of the analysis methods developed and popularized in the field of computer were static in that all information about the time that social interactions take place is discarded....
Date: 2016-03-09 04:29:54
Website:
https://www.researchgate.net
Related topics : dynamic social network analysis using latent space models / clustering algorithms for social network analysis / social network analysis cluster / social network analysis papers / development of social network analysis
Socilab - LinkedIn Social Network Visualization, Analysis ...
��About Resources Books
LinkedIn Network Visualization and Analysis
This site allows users to visualize and analyze their LinkedIn network using methods derived from social-scientific research. Full sample output is shown here . The site is free and open-source. Have fun!
Explore Your Connections
Click a node to highlight their connections to other people you know. Scroll to zoom in/out on...
Website:
http://socilab.com
Related topics : social network analysis visualization software / social research network sites / social network analysis research / compare social networking sites / statistics on using social networking sites
Social Media Marketing Communications - Boundless
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Related topics : companies that use social media marketing effectively / integrated marketing communications social media / marketing communications social media / organizations using social media marketing / social media network marketing services
Social Network Theory and Educational Change: Alan J. Daly ...
Social Network Theory and Educational Change
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Date: 2017-02-10 02:09:59
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Related topics : social network theory and educational change / social network analysis theory / social network theory / schools using social networking / schools social networking
The art of business relationships through social media
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"Ah, relationships," moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, "Who needs them." The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This...
Website:
http://iveybusinessjournal.com
Related topics : social media networks are changing our way of having relationships / benefits of using social media for business / social media networking sites business / companies that use social media effectively / social media management company for small business
Social Networks and the Semantic Web | Peter Mika | Springer
Offers valuable information to practitioners developing social-semantic software for the Web
Author provides descriptions that allow the reader to not only reproduce his work but also to apply his methods in a wide range of settings
Accessible to social scientists with an interest in electronic data as well as information scientists with an interest in social-semantic applications
ebooks can be...
Website:
http://www.springer.com
Related topics : social network web design software / social network web development / social network web design / social network analysis web / web service social network
The social impact of social media: creator or destroyer of ...
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei
Social Capital Theory proposes that effective social action and the wellbeing of social groups, from the smallest voluntary organization to entire societies, is the product of a "secret ingredient:" social capital. Traditionally, if a group or institution...
Website:
http://matei.org
Related topics : benefits of social media for individuals and society / social media networks are changing our way of having relationships / social media networking sites definition / organizations that use social media effectively / mass media use and social life among internet users
Social Network Theory and Educational Change - HEPG
Social Network Theory and Educational Change
Edited by Alan J. Daly, foreword by Judith Warren Little
cloth, 344 Pages
Look Inside the Book
Social Network Theory and Educational Change offers a provocative and fascinating exploration of how social networks in schools can impede or facilitate the work of education reform.
Drawing on the work of leading scholars, the book comprises a series of...
Website:
http://hepg.org
Related topics : social network theory and educational change / social network analysis theory / social network theory / schools using social networking / schools social networking
Social Network Visualization - Plexus Institute
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Networks are ubiquitous and research into the operation and structure of networks is exploding. In this domain of the website you will find resources that explore the dynamics and architecture of networks, the works of key network scholars, and insights into a wide variety of networks - from schools to insect colonies, the internet, and business organizations. You will also find examples...
Website:
http://www.plexusinstitute.org
Related topics : how many people use social networking sites / creating a social networking website / creating a social network website / structure of growing social networks / social network visualizations
Brighton & Hove Social Enterprise Network | Business ...
Brighton & Hove Social Enterprise Network
Brighton & Hove Social Enterprise Network (BHSEN) is the home of social enterprise in Brighton & Hove. This is the place to network with other similar businesses; to find information and resources and to promote your goods and services.
Setting up your own social enterprise can be a daunting prospect. There is a confusing array of resources out there, so below is our essential collection of Tools & Information to help you get started.
Comprehensive tool kit for Social Enterprise
Social Enterprise Explained
Social enterprises are businesses that trade to tackle social problems,...
Website:
http://www.c2cbusiness.org.uk
Related topics : social enterprise network brighton / social enterprise network uk / social enterprise network / social networking website business plan / social network website business plan
Top 30 Social Network Analysis and Visualization Tools
KDnuggets Home » News » 2015 » Jun » Software » Top 30 Social Network Analysis and Visualization Tools ( 15:n18 )
Top 30 Social Network Analysis and Visualization Tools
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Here is a list of top Social Network Analysis and Visualization Tools we found - see also KDnuggets Social Network Analysis, Link Analysis, and Visualization page.
Centrifuge offers analysts and investigators an...
Date: 2017-03-10 00:04:49
Website:
http://www.kdnuggets.com
Related topics : social network analysis visualization software / social network analysis graph software / social network analysis software open source / social network analysis tool / social network visualization tools
Social Networking for Joomla - Open Source Social Network ...
Our Community: Meet other members, exchange ideas and suggest new features Visit Our Community
Why JomSocial?
JomSocial is the most complete, easy-to-use, addon that turns Joomla CMS into a full-fledged, social networking site.
Slick Design
JomSocial has a smooth, modern design that will impress your members. encourage them to stay and inspire them to tell their friends.
Fully...
Date: 2017-03-10 08:27:33
Website:
https://www.jomsocial.com
Related topics : open source software for social networking sites / open source social networking sites / social network software open source / open source social network cms / social network open source
Unavoidable Ethical Questions Social Networking ...
Unavoidable Ethical Questions Social Networking
This resource is based on the approaches to ethics outlined in the Markkula Center for Applied Ethics' Framework for Ethical Decision Making.
From a Utilitarian Perspective
The recent hacking of Petaluma High School student MySpace accounts and the posting of threatening messages highlight some possible harms of social networking. MySpace, FaceBook,...
Date: 2017-03-09 19:37:14
Website:
https://www.scu.edu
Related topics : make your own social networking site like facebook / new social networking sites like facebook / make your own social networking site / making your own social networking site / make your own social network site
Digital Marketing & Social Media Analytics | MIT Sloan ...
Upon completion of this course you should have a fundamental understanding of:
The digital advertising ecosystem and attribution and pricing models for digital advertising
The fundamentals of web and app analytics and KPIs for web traffic and commerce
Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising
Social network marketing...
Website:
http://executive.mit.edu
Related topics : search engine marketing social media / social network marketing firm / social media network marketing / using social networks for marketing / social network marketing strategies
Models and Methods in Social Network Analysis (PDF ...
Peter J. Carrington, John Scott and Stanley Wasserman, eds.,
Models and Methods in Social Network Analysis
Cambridge University Press, 2005, 344 pp.
$US 29.99 paper (0-521-60097-9), $US 75.00 hardcover (0-521-80959-2)
This useful book provides a valuable update on the many advances in network analysis methods
since about 1990.
Network analysis has been booming and developing for several decades....
Date: 2017-03-08 05:05:47
Website:
https://www.researchgate.net
Related topics : wasserman and faust 1994 social network analysis pdf / wasserman faust social network analysis methods and applications / wasserman social network analysis methods and applications pdf / wasserman faust social network analysis 1994 / wasserman social network analysis methods and applications
Social media guide for the UK - Business Culture
MySpace
Google+
There are a number of SMEs that do not currently use social media, this again is industry dependent, either because social media is not important to their business, because they don't know how to use it, or because of a lack of resources.
The Ã?ber-Connected Organization: A Mandate for 2010: http://blogs.hbr.org/cs/2009/11/the_uberconnected_organization.html [en]
Usage Patterns...
Website:
http://businessculture.org
Related topics : benefits of using social media for business / search and social media marketing for international business / business using social media / benefits of social media marketing for business / social media marketing for business schools
Social Network Analysis: An Introduction by Orgnet,LLC
Social network analysis [SNA] is the mapping and measuring of relationships and flows between people, groups, organizations, computers, URLs, and other connected information/knowledge entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis of human relationships. Management...
Date: 2016-06-12 16:25:33
Website:
http://orgnet.com
Related topics : social network centrality / introduction to social network analysis using r / social network analysis research / introduction to social network analysis / development of social network analysis
Density: Ego-centric and Socio-centric
Density: Ego-centric and Socio-centric
One of the most widely used, and perhaps over-used, concepts in graph theory is that of 'density', which describes the general level of linkage among the points in a graph. A 'complete' graph is one in which all the points are adjacent to one another: each point is
Lines, direction and density 73
connected directly to every other point. Such completion...
Date: 2015-10-12 23:11:05
Website:
http://www.analytictech.com
Related topics : social network analysis density / social network analysis case study / social network measures / social network analysis example questionnaire / analysis of social network data
Culture and Social Networks - Emerging Trends in the ...
Since the early 1990s, social networks and culture are increasingly seen as intertwined and studied in conjunction. This "cultural turn" of network research is based on the relational sociology of Harrison White and others. It links classical structuralism with cultural analysis. Three approaches to the linkage of culture and social networks can be distinguished: The first traces cultural developments, for example, in science or in art, to network constellations: collective identities arise out of densely...
Website:
http://onlinelibrary.wiley.com
Related topics : social network analysis culture / social networking culture / social network culture / social network role / social science network research
Social Media Strategy Template - Best-in-Class Marketing ...
Social Media Strategy Template
SOCIAL MEDIA PLAN
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READ THE GUIDE TODAY!
Below five fundamentals needed...
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Related topics : social media marketing strategy template / social media strategy template / social media marketing policy template / social media marketing strategy example / social media marketing strategies
9 Tips to Stay Safe on Social Networking Sites - Rubiconn
Social networking sites, like Facebook and Twitter, have become the world's largest databases of personal information. Not surprisingly, many of these sites have become a haven for identity thieves, con artists, and scammers.
So how can you stay safe and still be social? By exercising a little common sense and taking a few precautions, you can protect yourself online without sacrificing any social interaction.
Staying Safe, Smart, and Social
Keep your firewall security and anti-virus software up-to-date.
Never log in from public hotspots. Most social networking sites don't have a secure login (https), so your...
Website:
http://rubiconn.com
Related topics : how to stay safe using social networking sites / how to stay safe on social networking sites / largest online social networking sites / database structure of social networking site / people search social networking sites
The Best Social Media Marketing Apps for SMBs | GetApp
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by Diana Berryman
Published on 17 June 2014
There are only so many hours in the day and let's face it we all need a little help from time to time. Whether you are a small business, an international company or a social media professional, you either need several pairs of hands, or you need some great software for your social media...
Website:
https://www.getapp.com
Related topics : social media management company business plan / social media management company for small business / social media management company pricing / social media software management / social media management tools
69 Social Media Job Interview Questions | Learnthat.com
Jeremy Reis Career and Jobs 2 Comments
Social media is a very important channel for companies to communicate in. We're not going to rehash all of the big numbers showing how important Facebook is or all of the celebrities using Twitter. We do believe it's a large communication medium where you can reach a large number of potential customers. There are companies making money on social media and if...
Website:
http://learnthat.com
Related topics : how to handle social media criticism / successful social media campaigns examples / good social media campaigns examples / post social media in one place / social media sites like facebook
The Virtual Speech Community: Social Network and Language ...
The Virtual Speech Community: Social Network and Language Variation on IRC
Article in Journal of Computer-Mediated Communication 4(4):0 - 0 · June 1999 with 68 Reads
DOI: 10.1111/j.1083-6101.1999.tb00109.x
1st John Paolillo
Abstract
Many scholars anticipate that online interaction will have a long-term effect on the evolution of language, but little linguistic research yet addresses this...
Date: 2016-10-15 20:22:40
Website:
https://www.researchgate.net
Related topics : speech community social network / virtual community social networking / social media networks are changing our way of having relationships / social and networking community / social networking community
Difference Between Bus Tree Ring Mesh Star Topology Of ...
Difference Between Bus Tree Ring Mesh Star Topology Of Networking
Mesh, Bus, Ring and Star topologies Mesh A mesh... topology typically refers to a Wide Area Network where there are multiple paths connecting multiple sites. A router is used to search multiple paths and determine the best path for the data. Routes are determined by least cost, time of day and performance. A three or four site mesh...
Website:
http://www.studymode.com
Related topics : social network topology / word social network / top 3 social networking sites 2013 / top 3 social networking sites in world / top 3 negative experiences on social networking sites
3 Asian Social Media Sites You Should Have on Your Radar ...
Share7
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For companies who are looking to market their brand on a global level but do not know where to start, we need only refer to the strategies that you apply locally, but adapt them culturally. Social media marketing has revolutionized the PR industry and we can use sites like Facebook, Twitter, Tumblr, Instagram, and Pinterest to market just about anything. The same applies...
Website:
http://mavsocial.com
Related topics : social media network sites / social media networking sites business / social media marketing sites / social media sites like facebook / largest online social networking sites
Social media analytics - Wikipedia
Seven layers[ edit ]
Social media at a minimum has seven layers of data. [2] Out of the seven layers, some are visible or easily identifiable (e.g., text and actions), and other are invisible (e.g., social media and hyperlink networks).
Textual data (such as Tweets and comments)
Network data (such as Facebook Friendship Network, and Twitter follow-following network)
Actions (such as likes,...
Date: 2017-03-01 19:43:35
Website:
https://en.wikipedia.org
Related topics : new social media sites like facebook / new social media sites / most private social media sites / advantages of social media for businesses / audio social media sites
KnowledgeTree - Citation: boyd, danah. 2007. “Social ...
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Unformatted text preview: Citation: boyd, danah. 2007. "Social Network Sites: Public, Private, or What?" Knowledge Tree 13, May. http://kt.flexiblelearning.net.au/tkt2007/?page_id=28 2007 boyd d. The author...
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Related topics : social network sites public private or what danah boyd / boyd social network sites public private or what / social network sites public private or what / danah boyd social network sites / danah boyd social network sites definition
The virtual speech community: Social network and language ...
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Abstract
Many scholars anticipate that online interaction will have a long-term effect on the evolution of language, but little linguistic research yet addresses this question directly. In sociolinguistics, social network relations are recognized as the principal vehicle of language change. In this paper, I develop a social...
Website:
http://citeseerx.ist.psu.edu
Related topics : structure and evolution of online social networks / speech community social network / virtual community social networking / structure of online social network / social network analysis research papers
Social Listening – Its Importance and How it Works ...
Social Listening - Its Importance and How it Works?
You are here: Home > Blog > Social Media > Social Listening - Its Importance and How it Works?
There have been a lot of overwhelming changes on how people communicate and interact with each other online in recent years - thanks to Social Media. It practically revolutionized the Internet into something that is more personal and participatory....
Website:
http://digitalmarketingphilippines.com
Related topics : social media listening platforms / social media listening tools free / social media listening / social media listening tools / benefits of using social media for business
30 Top Social Media Sites to Market Your Small Business ...
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The coming of social media has really been the game changer in the way we carry out business marketing and related activities. Their birth has made custom targeting of prospective customers a breeze. It has enhanced our ability to communicate directly with those we seek to reach.
However, are all social media websites best for business use? Below we disclose...
Website:
https://smallbiztrends.com
Related topics : social media networking sites business / business use of social networking sites / social media marketing small business / social media tools for small business / social media sites list for business
Social Network Analysis Case Studies (Valdis Krebs) - Orgnet
We have participated in 500+ diverse consulting projects
applying social and organizational network analysis SNA / ONA.
We work with large, medium, and small businesses, communities,
universities, NGOs, governments, and consulting firms of all...
Date: 2015-08-11 22:49:15
Website:
http://www.orgnet.com
Related topics : social network analysis case study / social network analysis consulting / social network community of practice / social network analysis business / university social network analysis
NodeXL - Wikipedia
Codebase[ edit ]
NodeXL is a set of prebuilt class libraries using a custom Windows Presentation Foundation control. [6] Additional .NET assemblies can be developed as "plug-ins" to import data from outside data providers. Currently-implemented data providers for NodeXL include Facebook , Twitter , Wikipedia (the MediaWiki understructure), web hyperlinks , Microsoft Exchange Server ....
Date: 2017-03-06 00:51:45
Website:
https://en.wikipedia.org
Related topics : network analysis social media / social network analysis conference 2009 / analysis of social network data / social media conference 2009 / social media and technology tools for research
Is there a sample business plan for social networking ...
Is there a sample business plan for social networking website like linkedin?
Hi,
I'm looking for a sample business plan and marketing plan for social networking website like linkedin?
Gio
Question posted by wongiovanni (5 points) 5 years ago.
Answers: 1
0
votes
On Bplans.com, you can find over 500 sample plans for businesses of all kinds. They're a good place to start and can make it easier for you to develop your own plan because you've seen what somebody else has done with theirs.
Be aware, however - you may not find a plan that matches your...
Website:
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Related topics : social networking website business plan sample / social networking website business plan / social network website business plan / social network business plan / social network marketing plan
Network Analysis | FTI Consulting
Labor & Employment Litigation and Compliance
Data Analytics
Big data has become a given, especially in the healthcare industry. Patient and insurance data are difficult to manage, and are typically presented as a combination of structured and unstructured data (which are sometimes incomplete). This data contains key insights that can be used to provide pivotal support in litigation matters when...
Website:
http://www.fticonsulting.com
Related topics : social network analysis consulting / analysis of social network data / social network analysis methods and applications / social network analysis business / development of social network analysis
Social information processing - Wikipedia
5 External links
Current state of knowledge[ edit ]
The website for the AAAI 2008 Spring Symposium on Social Information Processing suggested the following topics and questions: [2]
Tagging
Tagging has already attracted the interest of the AI community. While the initial purpose of tagging was to help users organize and manage their own documents, it has since been proposed that collective...
Date: 2017-03-01 09:18:51
Website:
https://en.wikipedia.org
Related topics : social network information / social media management information system / global social network users / social media information / social network users
Structural holes - Wikipedia
/=
j
{\displaystyle c_{ij}=(p_{ij}+\sum _{q}p_{iq}p_{qj})^{2},\quad i\neq q\neq j}
This indicator measures the extent to which time and energy is concentrated within a single cluster. It consists of two components: direct, when a contact consumes a large proportion of a network's time and energy, and indirect, when a contact controls other individuals, who consume a large proportion of a...
Date: 2017-02-21 23:20:07
Website:
https://en.wikipedia.org
Related topics : social network theory structural holes / social network management / social network measures / social contact network / structure of social networks
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Social Media Marketing - hootsuite.com
One platform for all your social media marketing
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Related topics : social media platforms for marketing / social media network marketing services / social media marketing strategy steps / social media marketing strategies / social media marketing strategy
The Small-World Phenomenon: An Algorithmic Perspective 1
Figure 1: (A) A two-dimensional grid network with n = 6, p = 1, and q = 0. (B) The contacts of a node u with p = 1 and q = 2. v and w are the two long-range contacts.
In designing our network model, we seek a simple framework that encapsulates the paradigm of Watts and Strogatz -- rich in local connections, with a few long-range connections. Rather than using a ring as the basic structure,...
Website:
cs.cornell.edu
Related topics : small world phenomenon social networks / small world property social networks / small world social network analysis / clustering algorithms for social network analysis / the small world theory of social network
The Small-World Phenomenon: An Algorithmic Perspective 1
Figure 1: (A) A two-dimensional grid network with n = 6, p = 1, and q = 0. (B) The contacts of a node u with p = 1 and q = 2. v and w are the two long-range contacts.
In designing our network model, we seek a simple framework that encapsulates the paradigm of Watts and Strogatz -- rich in local connections, with a few long-range connections. Rather than using a ring as the basic structure,...
Website:
cs.cornell.edu
Related topics : small world phenomenon social networks / small world property social networks / small world social network analysis / clustering algorithms for social network analysis / the small world theory of social network
Dunbar's number - Wikipedia
Dunbar's number is applicable to online social networks [12] [13] and communication networks (mobile phone). [14]
Alternative numbers[ edit ]
Anthropologist H. Russell Bernard and Peter Killworth and associates have done a variety of field studies in the United States that came up with an estimated mean number of ties, 290, which is roughly double Dunbar's estimate. The Bernard-Killworth median...
Date: 2017-03-08 11:37:03
Website:
https://en.wikipedia.org
Related topics : online social network websites / structure of online social network / social online network / how to build social network website / virtual community social networking
Advantages - Social Media in Education
Social media interconnects individuals on a daily basis. In education, social media is a "global network of interconnected learning communities where content is created, shared, remixed, repurposed, and exchanged" (Yuen, p. 210). This makes it possible for knowledge, intelligence, and skills from all over the world to be combined, allowing for collaboration between both students and school...
Date: 2017-03-02 09:10:29
Website:
sites.google.com
Related topics : social media education for students / advantages of using social media for students / advantages of using social media in education / benefits of using social media in education / advantages of social media in education
EASP | East Asian Social Policy research network
East Asian Social Policy in a Changing Environment: Comparisons, Visions and Futures
Call for Papers: The 14th EASP annual conference
2-3 August 2017 at Nagoya University, Japan
Social policy in East Asia is developed and reformed in an increasingly challenging environment. The 'environment' here is not confined to natural environments but includes the social,...
Website:
http://welfareasia.org
Related topics : social network policies at work / social networking policy / social network policies / social networking research papers / social networking research paper
“Predicting Tie Strength With Social Media,”
Predicting tie strength with social media
Full Text:
CHI '09 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Pages 211-220
Boston, MA, USA -- April 04 - 09, 2009
ACM New York, NY, USA ©2009
Concepts inPredicting tie strength with social media
Social media
Social media includes web-based and mobile based technologies which are used to turn communication into...
Website:
http://dl.acm.org
Related topics : social media flow of information / social media defined / social media groups / organizations using social media / internet social media
Social cognitive theory, social learning, self-efficacy ...
Sorin Adam Matei 39 Comments Academic Departments , Albert Bandura , English language , psychology , social , Social cognitive theory , Social Media , Social psychology , Social Sciences , virtual community
Albert Bandura, right Image by psicologiautal via Flickr
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam...
Website:
http://matei.org
Related topics : social cognitive theory media / social media theory / social psychology media / social media networks are changing our way of having relationships / social media changed communication
Gephi - Wikipedia
Initially developed by students of the University of Technology of Compiègne (UTC) [4] in France, Gephi has been selected for the Google Summer of Code in 2009, 2010, 2011, 2012, and 2013.
Its last version, 0.9.0 has been launched in December 2015, [5] with an update in February 2016 [6] (0.9.1). Previous versions are 0.6.0 (2008), 0.7.0 (2010), 0.8.0 (2011), 0.8.1 (2012) and 0.8.2 (2013). [7]
The Gephi Consortium, created in 2010, is a French non-profit...
Date: 2017-03-06 00:46:07
Website:
https://en.wikipedia.org
Related topics : social network traffic analysis / analysis of social network data / social network traffic generator / social network data / social network analysis cluster
Easy-to-Use Social Media Proposal Template to Win Clients
Easy-to-Use Social Media Proposal Template to Win More Clients
Tips & How To's Posted by Glen Kosaka
2 Comments
Would you like to create a social media proposal to win new clients? Are you looking for a social media proposal template to get your creative juices flowing?
With so many social media activities to offer your potential clients, it's hard to know where to start and how to communicate...
Website:
http://www.rignite.com
Related topics : articles on social media marketing for business / social media platforms for marketing / social media marketing companies pricing / social media marketing campaign cost / social media marketing campaign template
The Sociology of the Internet and Digital Sociology
The sociology of the internet is a subfield of sociology in which researchers focus on how the internet plays a role in mediating and facilitating communication and interaction, and on how it affects and is affected by social life more broadly. Digital sociology is a related and similar subfield, however researchers within it focus on such questions as they pertain to the more recent technologies...
Website:
http://sociology.about.com
Related topics : identity social networks and online communication / digital identity social media network / social media impact on communication / social media impact on politics / social media and technology tools for research
The Impacts of Social Networking and Its Analysis
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The Impacts of Social Networking and Its Analysis
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International Journal of Modern Engineering Research (IJMER) is Peer reviewed, online Journal. It serves as an international archival forum of scholarly research related...
Website:
slideshare.net
Related topics : impact social network / social network analysis research / international network of social network analysis / international network of social analysis / analysis of social networking