Website: http://executive.mit.edu
Rank: 503 / 692
2 selected articles
Digital Marketing & Social Media Analytics | MIT Sloan ...
Upon completion of this course you should have a fundamental understanding of:
The digital advertising ecosystem and attribution and pricing models for digital advertising
The fundamentals of web and app analytics and KPIs for web traffic and commerce
Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising
Social network marketing...
Related topics : search engine marketing social media / social network marketing firm / social media network marketing / using social networks for marketing / social network marketing strategies
Greater Boston Executive Program | MIT Sloan Executive ...
Director, Services Delivery
CFO, Media Division
Please note that faculty are subject to change and not all faculty teach in each session of the program.
FACULTY DIRECTOR
John Van Maanen
Erwin H. Schell Professor of Organization Studies
John Van Maanen is the Erwin H. Schell Professor of Management and a Professor of Organization Studies at the MIT Sloan School of Management.
He works within the...
Related topics : social media participation and performance at work a longitudinal study / social media executive education program / social media management information system / organizations using social media / social media management company uk
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