COURSE SYLLABUS - Digital Marketing Training Course ...

SEARCH ENGINE OPTIMISATION (SEO)

(Grp 2 Session 5, Tuesday 9am - 11am; Grp 1 Session 6, Tuesday 11.20am - 1.30pm)

Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of...

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Date: 2017-03-02 09:10:29
Website: sites.google.com

Related topics : companies that use social media marketing effectively / digital media marketing courses / master in digital & social media marketing / search engine marketing social media / social media and internet marketing training

Using Social Media to Network & Search | Career Services

Social media is a powerful tool that connects you with professionals, alumni, recruiters and organizations. To help you get a handle on your profiles, we offer workshops each semester on how to use social media as part of a comprehensive strategy. In the meantime, boost your professional presence starting today.

Put Your Profiles to Work

There's a reason social sites are called networks. Here are...

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Date: 2017-03-10 08:46:13
Website: careerservices.princeton.edu

Related topics : social media job search / social media search tools / advantages of using social media for students / using social media for recruitment / social media network marketing services

The Best Social Media Platforms for Your Business

The best social media platforms for business

If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.

1. Twitter

Who should use it: Everyone - from individuals to the largest multinational corporations

What to share: Start, join, and lead...

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Website: thenextweb.com

Related topics : social media platforms for business / types of social media platforms for business / social media network where friends share / social media networking sites business / make your own social networking site like facebook

Disadvantages of Using Social Media When Recruiting

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Twitter, Facebook and LinkedIn are three of the biggest social media websites in use today. They are also three of the largest online "recruitment" websites out there, and are used by billions of people from across the globe not only to communicate with friends, but to search for jobs and contact recruiters. Whilst they are not technically recruitment sites, their potential to faciliate your job search is huge!

However despite having countless advantages, there are a number of disadvantages to using social media when recruiting:

Twitter:

It is difficult to effectively broadcast jobs or...

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Website: http://www.careeraddict.com

Related topics : using social media for recruitment / business using social media / companies that use social media effectively / why use social media / using social media

Referral.Works - Recruitment Made Simple

Rewarding Recruitment

Easy setup

In minutes' setup your company profile. Join as a referrer or recruiter today and in minutes refer and recruit the best talent.

Social Recruiting

Share and track referrals shared out through your social networks and through employee networks.

Candidate & Referral Tracking

We help track candidate progress, managing rewards for interview and hiring bounties....

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Date: 2017-01-06 18:07:28
Website: http://referral.works

Related topics : employee referral social network / social contact network / social network that pays you to share / employee social network / find social network

Digital Marketing Archives – Marketing Teacher

Digital Advertising

Digital Advertising

Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising, although it is commonly accepted that it would include e-mail marketing, search engine marketing, social media...

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Website: http://www.marketingteacher.com

Related topics : digital media marketing meaning / digital media marketing plan / digital media marketing strategy / digital media marketing courses / online media marketing and advertising magazine

Job Search with Twitter for Social Media Networking - AARP

Can Twitter Help You Get That New Job?

Social networking might just open the door to your next gig

by Kerry Hannon, June 22, 2016|

Silke Woweries/Getty Images

Savvy Twitter use could be key to your successful job search.

Tweeting your way to your next job might seem a little far-fetched. But having a professional presence on Twitter can lead you to employment openings and connect you with...

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Website: http://www.aarp.org

Related topics : social media job search / social media networking sites business / social media networking sites list / social media network sites / people search social networking sites

Social business model - Wikipedia

Characteristics of Organizations Adopting the Social Business Model[ edit ]

Organizations that fully adopt the social business model will exhibit four key characteristics: [6]

Connected - employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications...

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Date: 2017-02-15 19:29:27
Website: https://en.wikipedia.org

Related topics : social media changed business / business use of social networking sites / social media networking sites business / social networking sites for business / social media tools for business

The Ethics of Using Social Media in the Workplace ...

The Ethics of Using Social Media in the Workplace

How Should Companies Monitor Social Media Use?

How are we to judge whether a company's use of social media in monitoring employee behavior is ethical or not? With all the benefits that social media is bringing to the corporate world, a company faces numerous risks in its use, from misuse of company resources, to conflicts of interest and...

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Website: http://www.workplaceethicsadvice.com

Related topics : benefits of using social media for business / companies that use social media effectively / business using social media / using social media for recruitment / organizations that use social media effectively

Role and Impact of social media in India | My India

Home / India Society Blogs / Impact of Social Media in India

Impact of Social Media in India

May 25, 2013

by Ramandeep Kaur

After 'tech savvy' it is the 'social media savvy' that has become synonymous with today's generation. About 2/3rd of Indians online spend time on different social networking sites like Facebook, Twitter, YouTube, Pinterest, etc. Even the trend of sending personal emails...

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Website: http://www.mapsofindia.com

Related topics : new social media sites like facebook / using social media for recruitment / news organizations using social media / social media sites for business in india / social media marketing firms in india