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International Social Marketing Association
Written by Winthrop Morgan ��
The International Social Marketing Association (iSMA) webinar series provides timely, widely relevant and 'newsworthy' information on evidence-based social marketing advances and resources worldwide. �Next up is:
March 14/15, 2017
Adding Social Marketing to Health Risk Communications
with Jose M. Sanchez (Mexico)
Can Social Marketing and Risk Communications play on the same...
Website:
http://www.i-socialmarketing.org
Related topics : international social marketing association isma / social marketing health communication / social marketing association / community based social marketing / social marketing tools
Social marketing FAQs | The NSMC
Social marketing FAQs
What's the difference between social marketing and commercial marketing?
Although social marketing borrows many tools from commercial marketing, its aim is social good rather than profit.
As a discipline, it also draws upon social and behavioural sciences as well as social policy, along with an understanding of the environmental determinants which affect the ways in which...
Date: 2017-03-10 07:12:41
Website:
http://www.thensmc.com
Related topics : difference between health promotion and social marketing / marketing public health strategies to promote social change / social marketing strategies for changing public behaviour / social media marketing policy / difference between social marketing and commercial sector marketing
Social Marketing Basics Nancy Hoddinott Manager, Social ...
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Social Marketing Basics Nancy Hoddinott Manager, Social Marketing NS Health Promotion.
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Presentation on theme: "Social Marketing Basics Nancy Hoddinott Manager, Social Marketing NS Health Promotion."-- Presentation transcript:
1 Social Marketing Basics Nancy Hoddinott...
Website:
http://slideplayer.com
Related topics : focusing the concept of social marketing / concept of social media marketing / social marketing health communication / 12 steps to social media marketing success / social media marketing campaign plan
Social marketing - Wikipedia
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.
Social marketing applies a "customer oriented" approach and uses the concepts...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler
Guide to Writing for Social Media | Social Media | CDC
Social Media and Communication Strategy
Keep in mind that social media is one tool in a larger communication strategy. Always consider your overarching communication goals when developing social media activities.
As with all media outreach, the keys to an effective social media presence are to...
Identify your target audience.
Select the appropriate channel for your message.
Decide upfront how...
Website:
https://www.cdc.gov
Related topics : using social media as a market research tool / marketing communications social media / using social media for marketing research / using social media marketing / social media changed communication
What is social marketing? | The NSMC
Segmentation
Methods mix
These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective. For more information, download our� Big pocket guide to social marketing .
1: Clear behavioural goals�
Influence specific behaviours, not just knowledge, attitudes and beliefs.�
Set clear, specific, measurable and time-bound...
Date: 2017-03-10 07:30:37
Website:
http://thensmc.com
Related topics : using social media as a market research tool / using social media to conduct market research / social media market research tool / criticisms of social media marketing / concept of social media marketing
Integrating Quantitative and Qualitative Methods in Social ...
Integrating Quantitative and Qualitative Methods in Social Marketing Research
by Nedra Kline Weinreich
Introduction
Traditionally, research in the field of health promotion has followed in the footsteps of its "older brother," medicine. However, the reductionistic model of disease causation cannot adequately describe the complex mechanisms that influence health behavior. Social marketers working...
Date: 2010-12-07 10:20:00
Website:
http://www.social-marketing.com
Related topics : advantages and disadvantages of using social media for market research / using social media as a market research tool / using social media to conduct market research / disadvantages of using social media for market research / advantages of using social media for market research
Barriers and Benefits: Changing Behavior Through Social ...
Stakeholder Engagement
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the "red soap" throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key...
Date: 2017-03-10 07:06:57
Website:
http://www.sustainablebrands.com
Related topics : social marketing strategies for changing public behavior kotler / social marketing strategies for changing public behavior pdf / social marketing strategies for changing public behavior / marketing public health strategies to promote social change / community based social marketing steps
Social Responsibility & Ethics in Marketing
Social Responsibility & Ethics in Marketing
© Shutterstock.com | garagestock
Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
Website:
cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
Social Responsibility & Ethics in Marketing - cleverism.com
Social Responsibility & Ethics in Marketing
© Shutterstock.com | garagestock
Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible...
Website:
cleverism.com
Related topics : social responsibility marketing campaign / social responsibility marketing strategy / social responsibility marketing examples / difference between ethics and social responsibility in marketing / ethics and social responsibility in marketing communication
Healthcare Marketing: 5 Social Media Examples - TopRank®
TopRank Marketing Editor ��� B2C Marketing , Blogging Strategy , Microblogging , Social Media
More than ever, it???s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.
The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and...
Date: 2017-03-10 06:50:11
Website:
http://www.toprankblog.com
Related topics : healthcare organizations using social media / organizations using social media marketing / advantages of using social media for market research / social media network marketing training / social media marketing strategy example
Social Marketing and Behavior Change | Abt Associates
Home / Expertise / Social Marketing & Behavior Change
Expertise
Expertise
Social Marketing & Behavior Change
The goal of Abt Associates' Social Marketing and Behavior Change Practice is to improve the quality of life for our constituents. Our multidisciplinary team works across international and domestic programs to ensure people are served in meaningful and lasting ways.
What Do We Do?
Use a...
Website:
http://www.abtassociates.com
Related topics : marketing social research association / social media marketing association / social marketing association / social media changed marketing / marketing social change
Research In the Social Marketing Process
Research in the Social Marketing Process
by Nedra Kline Weinreich
[Note: This article was written in 1992 and is somewhat out of date at this point, though the concepts are still applicable.]
The social marketing approach differs greatly from how public health agencies have typically gone about developing programs or materials. In the past, health educators often focused on providing information...
Date: 2006-12-29 12:16:30
Website:
http://www.social-marketing.com
Related topics : research articles on social marketing / social marketing research / social marketing strategies for changing public behavior / social marketing program / social marketing plan steps
Viral Marketing For The Fashion Industry: Fashion Term by ...
Viral Marketing or Viral Advertising is a marketing strategy that encourages people to pass along a marketing message. Essentially, a marketing technique aiming at reproducing "word of mouth" promotions. In regard to this article, I wish to discuss the use of viral marketing as it pertains to the internet or other technology driven methods such as e-mail.
Some would say that...
Website:
http://apparelsearch.com
Related topics : social media viral marketing examples / social media viral marketing campaign / difference between social media and viral marketing / social media and viral marketing / social marketing viral
Total Social Solutions: Aesthetic Medical Marketing with ...
Our mission is to help business owners capture a guaranteed ROI from their aesthetic medical marketing campaigns via social & interactive media. We help build engaged communities that are avid brand advocates and deliver measurable business results.
If you are a business owner or medical aesthetics practice manager, what this means is:
More visits per client
More purchases of different products...
Website:
http://www.totalsocialsolutions.com
Related topics : social media marketing roi / social media marketing campaign / marketing via social media / social media marketing firm / social media network marketing services
Social Marketing and Tobacco Campaigns | Smoking Cessation ...
Social Marketing and Tobacco Campaigns
Duration:
Les Pappas
President/Creative Director, Better World Advertising
Les has been creating social marketing campaigns for 30 years and is nationally�recognized as one of the leading authorities in the field. Under his leadership, Better�World Advertising has produced social marketing campaigns on a wide range of issues,�including tobacco...
Date: 2017-03-10 03:57:16
Website:
https://smokingcessationleadership.ucsf.edu
Related topics : health promotion social marketing campaign / successful social marketing campaigns / social media marketing campaign examples / health social marketing campaigns / examples of social marketing campaigns
4 new rules for effective hospital marketing
by Guest Author December 15, 2015 Comments (0)
Hospital marketing has taken an unexpected turn: Because of a policy that ties 30% of hospitals' Medicare reimbursements to patient satisfaction scores, some hospitals are using hotel-like amenities to attract and pamper patients. But�these luxuries don't assuage concerns about high healthcare costs. In this guest post, Dave Sarro, president and...
Website:
http://www.healthcarebusinesstech.com
Related topics : companies that use social media marketing effectively / search engine marketing social media / social media marketing sites / social media marketing industry report / social media marketing program
Social marketing | Ontario Healthy Communities Coalition
Social marketing is the use of basic commercial marketing principles to influence change and inspire action.
You have to translate your ideas into a message everyone in the community can understand. Look at your ideas like they are sitting on the shelf in a supermarket. What is your product, its cost and its availability? Are you promoting it effectively to your target audience?
Product: clearly...
Date: 2017-03-10 07:23:29
Website:
http://www.ohcc-ccso.ca
Related topics : social marketing model in community work / community social marketing / using social networks for marketing / marketing social change / social marketing basics
Social Media And HIPAA: What You Need To Know
Where healthcare and senior care meet digital and social technology
Social Media And HIPAA: What You Need To Know
By Brian Geyser on October 19, 2009 o 41 Comments
One question I'm always asked about when it comes to health care or senior care and social media is, "What about HIPAA?" Online privacy and security are important issues, especially on the new social Web. But I have good news for the...
Website:
http://carenetworks.com
Related topics : should healthcare organizations use social media / organizations that use social media effectively / organizations using social media marketing / healthcare organizations using social media / news organization social media policy
Lead Generation Company in Mumbai | Digital Media Agency
Our Approach
Results!!!
Digital marketing is taking toll over the traditional marketing and creating its niche in almost all sectors including insurance.
Objectives of life insurance marketing are increasing customer awareness, developing corporate image, customer service, improving customer base and its spread.
People find digital services more reliable to deal with financial matters like...
Date: 2017-01-11 08:12:02
Website:
http://www.firstoption.in
Related topics : social media marketing services pricing india / top social media marketing companies in india / social media marketing companies in south india / social media marketing companies in india / social media marketing services pricing
The Social Customer Experience Company | LiveWorld
The Social Customer Experience Company
About Us
At LiveWorld, we help companies improve the customer experience by managing conversations in messaging apps and social media to develop deeper relationships with customers. Our team of marketing strategists, conversation specialists, chatbot experts, social data analysts, software developers, online agents, and business professionals collaborate to...
Website:
http://www.liveworld.com
Related topics : social media brand management / social media management services / social media marketing manager job description / social media community manager / social media management company
The Six Simple Principles of Viral Marketing | Practical ...
In a few short generations, a virus population can explode.
Viral Marketing Defined
What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to...
Website:
http://www.practicalecommerce.com
Related topics : social media viral marketing examples / social media and viral marketing pdf / viral media marketing / social media and viral marketing / social marketing viral
National Social Marketing Centre - Door 22
National Social Marketing Centre
NHS Information Pack for Fathers
My other half found the breastfeeding pack for new dads really useful. Once he'd read it, he brought me drinks while I was feeding and was much more attentive - making sure I'd eaten properly etc. In fact, when I think about it, I found the pack pretty useful too - thank you!
New Mum - Brighton
We were appointed to design an information pack to encourage and inform fathers in Brighton & Hove on how to be involved in...
Website:
http://www.door22.co.uk
Related topics : national social marketing centre nsmc / national social marketing centre it's our health / national centre social marketing / social marketing centre / social marketing projects
Chapter 8: Rapid Rural Appraisal - Food and Agriculture ...
Rapid Rural Appraisal (RRA) methodology owes much of its early development to Farming Systems Research and Extension as promoted by the Consultative Group on International Agricultural Research Centers (CGIAR). RRA was developed in response to the disadvantages of more traditional research methods, including: the time taken to produce results, the high cost of formal surveys and the low levels of...
Website:
http://www.fao.org
Related topics : marketing social research association / social marketing research / social marketing evaluation / product social marketing
Social Media Toolkit | Social Media | CDC
RSS Feeds
What is an RSS Feed?
RSS stands for Really Simple Syndication. RSS feeds provide an easy way to stay updated on information that is important to you and helps reduce the time it takes to browse or search for new information on web sites. RSS feeds provide updated news headlines, blog posts or selected website content.
CDC RSS feeds enable partners to personalize the health information...
Website:
https://www.cdc.gov
Related topics : new social media sites like facebook / social media sites like facebook / creating a social media website / social media links for website / make your own social media website
Top 25 Medical Practice Marketing Ideas - Fit Small Business
Daniel Goldberg, Gold Medical Marketing
Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly because it requires time, follow up, and, most importantly, a thorough understanding of how producers, editors, and...
Website:
http://fitsmallbusiness.com
Related topics : social media marketing best practices / social media marketing ideas for small business / social media marketing small business / social media marketing strategy for schools / medical marketing ideas
12 B2B Social Media Case Studies - Online Marketing Blog
Lee Odden ��� B2B Marketing , Content Marketing
Content Marketing has long been a staple for the�B2B Marketing world�with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted�before sales contacts are made providing...
Website:
http://www.toprankblog.com
Related topics : b2b social media marketing / social media b2b marketing metrics / b2b social media case studies / social media marketing program / 12 steps to social media marketing success
Top 20 Facebook Statistics - Updated January 2017
Major traffic update coming next week so please check back on the latest Most Valuable Facebook Statistics
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on...
Website:
https://zephoria.com
Related topics : companies that use social media marketing effectively / using social media to conduct market research / using social media as a market research tool / organizations using social media marketing / using social media for marketing research
Atlantic Health Solutions
At Atlantic Health Solutions, we strive to be unlike your average marketing agency because when it comes to healthcare niche knowledge is key. We know what works because we've been in medical marketing for over 20 years. With traditional marketing groups, there's always a learning curve when it comes to learning how patients engage with physicians, how they search online and how to message to...
Website:
http://www.myatlantichealthsolutions.com
Related topics : search engine marketing social media / search & social media marketing / social media marketing optimization services / search engine optimization reputation management / social media marketing websites
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