Digital Marketing & Social Media Analytics | MIT Sloan ...

Upon completion of this course you should have a fundamental understanding of:

The digital advertising ecosystem and attribution and pricing models for digital advertising

The fundamentals of web and app analytics and KPIs for web traffic and commerce

Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising

Social network marketing...

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Website: http://executive.mit.edu

Related topics : search engine marketing social media / social network marketing firm / social media network marketing / using social networks for marketing / social network marketing strategies

Influencer marketing - Wikipedia

Influence[ edit ]

Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice. [3] In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...

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Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing

Free Digital Marketing Webinars | eMarketer

Marketing Technology 2017--It's More Than Just the Stack

As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the...

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Website: emarketer.com

Related topics : companies that use social media marketing effectively / location based social media marketing / using social media as a market research tool / using social media for marketing research / using social media marketing

Webinar Schedule - Nonprofit Tech for Good webinars

Webinars

Webinar Schedule

Heather Mansfield  presents webinars on how nonprofits can effectively utilize web and email communications, online fundraising tools, and mobile and social media. Thanks to a sponsorship from the Public Interest Registry , to date more than 40,000 nonprofits worldwide have attended one of her webinars.

Please Note: The webinars are not recorded, however if you are...

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Website: http://www.nptechforgood.com

Related topics : free social media tools for nonprofits / emerging social media trends / new social media tools / free social media tools 2017 / free social media tools

Three Steps Toward Managing Reputational Risk - Risk ...

Print

Three Steps Toward Managing Reputational Risk

It seems that nearly every business day brings news of an oversight or misstep that shines a bright light on the need for a new way of looking at reputational risk. When tragedy and misfortune strike, some of the largest and otherwise well-equipped organizations have realized that they overlooked reputation as a performance indicator and...

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Website: http://deloitte.wsj.com

Related topics : online risk and reputation management / reputational risk management / online reputation management business opportunities / social media online reputation management / social media reputation management software

thesis related on the effects of social networking Essays ...

thesis related on the effects of social networking Essays and Term Papers

Search

.............................................................................................................10 Statement of the Problem This study focuses on time management and its factors. It seeks to answer the following

Words: 1317 - Pages: 6

popular. It is a...

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Website: http://www.termpaperwarehouse.com

Related topics : social networking sites have a negative impact / why do students use social networking sites / students using social networking sites / how many students use social networking sites / related study about social networking sites

Marketing Career Guide and Overview

Marketing

11 Traits of a Great Marketer

Got what it takes to break into this fast-changing field? See what the best marketers have in common.

Marketing: A day in the life

In the digital age, marketing attracts both creative types and hard-core number-crunchers. But whatever their skill set, all marketers have the same goal: to build positive, lasting connections between business and paying...

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Website: http://www.allbusinessschools.com

Related topics : social media marketing degree programs / social media marketing degree online / digital media marketing degree / social media marketing master's degree / new media marketing degree

The anti-social network: Life without Facebook - CNN.com

The anti-social network: Life without Facebook

By Jareen Imam, CNN

Updated 1906 GMT (0306 HKT) May 18, 2012

Chat with us in Facebook Messenger. Find out what's happening in the world as it unfolds.

Some Facebook users are walking away from the site -- and their reasons for doing it run deep.

Story highlights

It's the unlikeliest of tech trends: Deactivating from Facebook and social media...

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Website: http://www.cnn.com

Related topics : new social networking sites like facebook / new social media sites like facebook / social media sites like facebook / how many people use social networking sites / college students' social networking experiences on facebook

Viral marketing - Wikipedia

History[ edit ]

The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. [7] As this then began to influence marketing gurus , it took on a life of its own in that new context.

The term viral strategy was first used...

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Date: 2017-03-06 22:28:35
Website: https://en.wikipedia.org

Related topics : difference between social media and viral marketing / social media viral marketing campaign / social media and viral marketing / social marketing viral / viral media marketing

ORM Services, Online Reputation Management Services

ORM Services

Online Reputation Management Services

ORM - Online reputation/brand management services needs to work with online reputation and tracking your company's profile on the different search engines. It is very distinct type of criteria that defines SEO in the different form. ORM services too include optimization but of those entries that will build favorable aspects in the mind of...

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Website: http://www.thinktankinfo.com

Related topics : online reputation management services / online brand reputation management services / online brand reputation management / online reputation management orm / online reputation services

Online Marketing Seminar, Marketing Training Seminars ...

The Infinite Story Loop: How to Create Amazing Stories for Marketing

Broadcast on Mar 7, 2017 with John Lane, Hannah Hamza

Join us for this free seminar where we'll detail some of the timeless elements of storytelling that you can employ to create better marketing. We'll answer the question: What can you publish today that will reinforce the story you want to create over the long term? We'll...

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Website: marketingprofs.com

Related topics : using social media as a market research tool / social media marketing seminar / companies that use social media marketing effectively / social media marketing trends 2016 / free social media marketing tool

Asian marketing trends in 2017 - bizcommunity.com

Based on its in-depth analysis of the 2016 Warc Prize for Asian Strategy, Warc has released a report on effective Asian marketing trends for 2017.

Lucy Aitken

Lucy Aitken, case study editor at Warc, comments, "We have scrutinised the data of more than 200 entries to establish an unparalleled insight into how the region's marketers are responding during a time of challenge and change.

"Several...

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Date: 2017-03-10 11:01:15
Website: http://www.bizcommunity.com

Related topics : social media marketing in india case study / social media marketing trends in india / social media marketing trends 2017 / new trends in social media marketing / social media marketing in india