Selected videos for topic: social media roi blanchard
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Social Media ROI - Book Intro
Introduction to "Social Media ROI: Managing and Measuring Social Media Efforts in your Organization" by author Olivier Blanchard.
From: Olivier Blanchard
Related topics : social media roi book / manage social media / social media measurement / social media social
Social Media ROI
Olivier Blanchard is the expert on Social Media ROI. Rather than measuring outputs like tweets, follows, and mentions, he prescribes a model that relates social media to business outcomes. At IBM Impact, Jake Ludington spoke with Olivier Blanchard about Social Media ROI, as well as the need to erode the silos created between Marketing and IT organizations.
From: Delighted Robot
Related topics : social media roi olivier blanchard / social media impact on business / social media expert / social media measurement / social media media
Social Media ROI: interview Olivier Blanchard - part 1
First of a series of videos from a January 2012 talk with Olivier Blanchard (@thebrandbuilder) on Social Media ROI. More on http://www.conversionation.net and http://smroi.net.
From: Jp De Clerck
Related topics : social media roi olivier blanchard
Social Media Day 2011
An impression of our Social Media Day 2011 in Antwerp - with master classes by Olivier Blanchard, author of 'Social Media ROI' - and a heck of a party.
From: ConversionationTube
Related topics : social media roi olivier blanchard
#HecklersHangout 27 - Olivier Blanchard: Social Media ROI, Tickr, and Zombie Disaster Preparedness
Olivier Blanchard, Author of Social Media ROI, came on Hecklers' Hangout for the second time...making him a very brave man. Topics ranged from social media ROI, to whether it was better to be the "1st or 2nd consultant in", to getting caught up in the numbers game of influence scores/impressions/likes/follows...to inconsistent threat levels of zombies from season to season on Walking Dead.
Enjoy the video, and join the Hecklers' Hangout Community on Google+ to get invites for future Hecklers'...
From: Brian Vickery
Related topics : social media roi olivier blanchard
Social Media ROI Video Book Review
This is a video book review of Social Media ROI from Oliver Blanchard for http://jeffesposito.com.
The book is perhaps the best written road map for companies to follow when setting up a social media strategy.
From: Jeff Esposito
Related topics : social media roi book / social media companies / social media social media
IAB Belgium: Think Digital Conference - Intro by Olivier Blanchard
"Social Media ROI" author Olivier Blanchard introduces the IAB Think Digital Conference, scheduled to take place in Brussels, Belgium on 26 May 2011.
From: Olivier Blanchard
Related topics : social media roi olivier blanchard
How to Create "Social Media ROI," a New Book
Peggy Hatch, publishing director of Direct Marketing IQ, discusses how Social Media ROI will bring true business discipline to your social media program and align with your organization's goals. Author is top branding and marketing expert Olivier Blanchard, who brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. http://store.directmarketingiq.com/store/p/108-Social-Media-ROI.aspx
From: DMIQTV
Related topics : social media marketing roi / social media branding for business / social media optimization plan / social media optimization strategy / analysis of social media
Olivier Blanchard - Part 3 : "ROI of Social"
Olivier Blanchard, an expat from Paris, France, residing in USA, brings a worldly view to the brand realm. Olivier resists many of the new social media theologies, maintaining that brand building is still centric to success. Olivier consults for the Fortune 500 and Small Business equally. His speaking engagements, as well as the book he recently published, "Social Media ROI", tend to focus on measurable results and the various paths to them, fully apprised of the new social...
From: TribeRadio
Related topics : social media roi olivier blanchard / social media for small business / social media engagement
Olivier Blanchard - Part 2 : "ROI of social"
Olivier Blanchard, an expat from Paris, France, residing in USA, brings a worldly view to the brand realm. Olivier resists many of the new social media theologies, maintaining that brand building is still centric to success. Olivier consults for the Fortune 500 and Small Business equally. His speaking engagements, as well as the book he recently published, "Social Media ROI", tend to focus on measurable results and the various paths to them, fully apprised of the new social...
From: TribeRadio
Related topics : social media roi olivier blanchard / social media for small business / social media engagement