Social Media ROI - Book Intro

Introduction to "Social Media ROI: Managing and Measuring Social Media Efforts in your Organization" by author Olivier Blanchard.

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From: Olivier Blanchard

Related topics : social media roi book / manage social media / social media measurement / social media social

IAB Belgium: Think Digital Conference - Intro by Olivier Blanchard

"Social Media ROI" author Olivier Blanchard introduces the IAB Think Digital Conference, scheduled to take place in Brussels, Belgium on 26 May 2011.

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From: Olivier Blanchard

Related topics : social media roi olivier blanchard

Social Media ROI: interview Olivier Blanchard - part 1

First of a series of videos from a January 2012 talk with Olivier Blanchard (@thebrandbuilder) on Social Media ROI. More on http://www.conversionation.net and http://smroi.net.

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From: Jp De Clerck

Related topics : social media roi olivier blanchard

Social Media ROI

Olivier Blanchard is the expert on Social Media ROI. Rather than measuring outputs like tweets, follows, and mentions, he prescribes a model that relates social media to business outcomes. At IBM Impact, Jake Ludington spoke with Olivier Blanchard about Social Media ROI, as well as the need to erode the silos created between Marketing and IT organizations.

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From: Delighted Robot

Related topics : social media roi olivier blanchard / social media impact on business / social media expert / social media measurement / social media media

Social Media Day 2011

An impression of our Social Media Day 2011 in Antwerp - with master classes by Olivier Blanchard, author of 'Social Media ROI' - and a heck of a party.

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From: ConversionationTube

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#HecklersHangout 27 - Olivier Blanchard: Social Media ROI, Tickr, and Zombie Disaster Preparedness

Olivier Blanchard, Author of Social Media ROI, came on Hecklers' Hangout for the second time...making him a very brave man. Topics ranged from social media ROI, to whether it was better to be the "1st or 2nd consultant in", to getting caught up in the numbers game of influence scores/impressions/likes/follows...to inconsistent threat levels of zombies from season to season on Walking Dead.

Enjoy the video, and join the Hecklers' Hangout Community on Google+ to get invites for future Hecklers'...

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From: Brian Vickery

Related topics : social media roi olivier blanchard

Olivier Blanchard - Part 1 : "ROI of Social"

Olivier Blanchard, an expat from Paris, France, residing in USA, brings a worldly view to the brand realm. Olivier resists many of the new social media theologies, maintaining that brand building is still centric to success. Olivier consults for the Fortune 500 and Small Business equally. His speaking engagements, as well as the book he recently published, "Social Media ROI", tend to focus on measurable results and the various paths to them, fully apprised of the new social constructs....

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From: TribeRadio

Related topics : social media roi olivier blanchard / social media for small business / social media engagement

Olivier Blanchard - Part 2 : "ROI of social"

Olivier Blanchard, an expat from Paris, France, residing in USA, brings a worldly view to the brand realm. Olivier resists many of the new social media theologies, maintaining that brand building is still centric to success. Olivier consults for the Fortune 500 and Small Business equally. His speaking engagements, as well as the book he recently published, "Social Media ROI", tend to focus on measurable results and the various paths to them, fully apprised of the new social...

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From: TribeRadio

Related topics : social media roi olivier blanchard / social media for small business / social media engagement

Olivier Blanchard - Part 3 : "ROI of Social"

Olivier Blanchard, an expat from Paris, France, residing in USA, brings a worldly view to the brand realm. Olivier resists many of the new social media theologies, maintaining that brand building is still centric to success. Olivier consults for the Fortune 500 and Small Business equally. His speaking engagements, as well as the book he recently published, "Social Media ROI", tend to focus on measurable results and the various paths to them, fully apprised of the new social...

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From: TribeRadio

Related topics : social media roi olivier blanchard / social media for small business / social media engagement

How to Create "Social Media ROI," a New Book

Peggy Hatch, publishing director of Direct Marketing IQ, discusses how Social Media ROI will bring true business discipline to your social media program and align with your organization's goals. Author is top branding and marketing expert Olivier Blanchard, who brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. http://store.directmarketingiq.com/store/p/108-Social-Media-ROI.aspx

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From: DMIQTV

Related topics : social media marketing roi / social media branding for business / social media optimization plan / social media optimization strategy / analysis of social media