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Succeeding in social media marketing: key success factors and mentality changes

Social media has been part of any internet user's life for the last five years, with services popping up and falling down at an astonishing pace.

From forums to blogs: online conversations are happening since years and the success of channels such as Facebook and Twitter has created an online world that's loaded with buzz, communication, collaboration, etc.

For marketers it is often overwhelming. The good news: it does not have to be. If you don't focus on the channels and the trends too much...

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Related topics : social media changed marketing / social media online marketing / social media strategy

Jay Baer interview Content Marketing Conference Europe

Youtility author Jay Baer on content marketing, Youtility, usefulness and social media's role in content marketing. Interview by Jelle Annaars at the occasion of the Content Marketing Conference Europe in Antwerp.

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Related topics : social media marketing conference europe / social media content

Steve Woods (Eloqua) on B2B social media marketing and the changing buyer

Steve Woods from Eloqua, author of Digital Body Language, on what matters in social media and interactions in B2B marketing. Filmed by Steve at the occassion of an i-SCOOP event.

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Related topics : b2b social media marketing / marketing through social media

Social Media Day 2011

An impression of our Social Media Day 2011 in Antwerp - with master classes by Olivier Blanchard, author of 'Social Media ROI' - and a heck of a party.

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Related topics : social media roi olivier blanchard