Olivier Blanchard - Part 1 : "ROI of Social"

Olivier Blanchard, an expat from Paris, France, residing in USA, brings a worldly view to the brand realm. Olivier resists many of the new social media theologies, maintaining that brand building is still centric to success. Olivier consults for the Fortune 500 and Small Business equally. His speaking engagements, as well as the book he recently published, "Social Media ROI", tend to focus on measurable results and the various paths to them, fully apprised of the new social constructs....

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From: TribeRadio

Related topics : social media roi olivier blanchard / social media for small business / social media engagement

Ethyrial Hangout: Effective Marketing Strategy

How do you appeal to your prospective client?

What does an effective marketing campaign and strategy look like?

What are the metrics you are using to measure the effectiveness of your campaign?

Are you measuring the conversions of your social media efforts?

What are your customers and clients saying about you and how are you responding?

9 Metrics to Measure Social Media Marketing Success http://smartdatacollective.com/eric-siu/57481/9-metrics-measure-social-media-marketing-success

#1 --...

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From: Lionel Spearman

Related topics : measuring social media success / social media marketing campaign / social media measurement / using social media marketing / social media content