How Social Measurement Impacts Business, Jan Rezab (Social Media Matters, Hong Kong)
Jan Rezab speaks about social media metrics (introduce by Thomas Crampton from Ogilvy). Social marketing is perhaps the hardest to measure channel, but also the most open and benchmark-able. Socialbakers will share their exclusive insights on regional and global social content and engagement, customer care, advertising and how that relates to company business processes.
From: Jan Rezab
Related topics : why social media matters to your business / social media impact on marketing / social media measurement / social media marketing companies / marketing through social media
Key Social Media Metrics
Get a better understanding on measuring what matters when it comes to social media activities. So, this session will cover metrics and other monitoring tools.
From: Hajrë Hyseni
Related topics : monitoring social media metrics / social media monitoring tools
24 Metrics to Measure Social Media ROI
http://www.socialmediahub.com.sg/
Success in social is truly in the eyes of the beholder.
The metrics that you measure must be relevant to the nuances of social networks and aligned with overall business goals. In this session, Marcus shares 24 metrics to measure social media ROI.
From: internetsuccesshub
Related topics : measuring social media roi / social media roi metrics / social network measures / social media in business
Social Media Research and Analytics - India
Skitsol is a social media research and analytics organization based out of New Delhi, India. It helps brands understand social delight and factors influencing it by understanding conversations on social media. This can be used to get product feedback, employer brand insights and to do customized research on specific campaigns.This goes beyond the conventional sentiment analysis and helps a brand derive actionable insights by understanding conversations on social media.
Social delight is a key...
From: Skitsol
Related topics : social media online reputation management / social media brand management / brands using social media / research social media / social media analytics
Top Automotive Companies With the Best Social Media Engagement - Auto Social Marketing Summit 2013
Be the first to access http://bit.ly/AutoSummit2013 Dr. Natalie Petouhoff presentation and comprehensive industry insights presented at the Automotive Social Media Summit 2013. Social media engagement is one of the top metrics most marketers are measured on. In truth, what engagement comes down to is people sharing things- posts, pictures, comments, status updates, videos, links, offers... That's why content and storytelling matters so much in social media marketing. The TLS Auto Summit...
From: Infinigraph
Related topics : social media marketing companies / social media marketing conferences / social media engagement / marketing through social media / social media metrics
A Creative & Metric Case Study - RibCrib Social Media by Avery Oden
With so much information available to us through social media metrics, it’s easy to quickly get lost in the weeds and lose track of our creative voice – but as with any marketing or advertising endeavor, it’s always important to utilize a healthy balance of creative and metric thinking.
Avery Oden will review his past work with BBQ restaurant chain RibCrib, describe the creative processes, and give tips on how to use metrics to advise – but not control – your social media strategy.
From: Lift Digital Marketing Sessions
Related topics : social media metric / social media information / social media marketing strategy / social media strategy
Social Media Metrics In-Depth
You know that social media impacts your business. Trouble is, it can be difficult to measure that impact precisely.
In this 1-hour webinar video, recorded in February 2014, marketing expert Monique Sherrett of Boxcar Marketing will teach you how to define the financial and non-financial impact that social media has on your business.
Topics covered include: Facebook Insights, Twitter Data, Google Analytics
From: eBOUND Canada
Related topics : social media impact on business / social media measurement / social media analytics
Social Media: What's a Tweet Worth? A Measurement Guide
How do you measure — and report — the impact of all your hard social media work? In this 30-minute webinar, learn how to match social media to your business goals, focus on the right social media metrics and prove real value.
The original webinar, "A Tweet is Worth What? A Guide to Measuring Social Media" was presented by Courtney Seiter, Community Manager of Raven Tools, live on October 24, 2013, as part of Raven's Marketing Flight School.
To learn more about Raven, please visit...
From: Raven Tools
Related topics : social media and business marketing webinar / social media measurement tools / social media management tools / social media report / manage social media
Social Media Competitive Tracking Tool
Use our Social Media Competitive Tracking Tool to monitor and compare key metrics of your competitors social media efforts. Select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. Includes tabs for each channels such as Facebook, LinkedIn, blogging. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
From: American Marketing Association
Related topics : social media tracking tools / social media monitoring tools / social media blogs