Skitsol

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3 selected videos

Social Media Research and Analytics - India

Skitsol is a social media research and analytics organization based out of New Delhi, India. It helps brands understand social delight and factors influencing it by understanding conversations on social media. This can be used to get product feedback, employer brand insights and to do customized research on specific campaigns.This goes beyond the conventional sentiment analysis and helps a brand derive actionable insights by understanding conversations on social media.

Social delight is a key...

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Related topics : social media online reputation management / social media brand management / brands using social media / research social media / social media analytics

Online Reputation Management in India

A short video describing why Online Reputation Management is important for brands in India. Rating, ranking, and scrutinizing has made consumers much more critical of companies and their brands. Negative critiques are inherently interesting and share-able. They leap from social sites into the arms of journalists and the mainstream press where they cause a lot of damage.

Online Reputation Management in India is become increasingly important as there is a decline in dependence on TV advertising...

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Related topics : online reputation management companies in india / importance of online reputation management / online brand reputation management / online reputation management reviews / social media online reputation management

Social Media Intelligence - Skitsol

We work on understanding social media, user behaviors, and online consumption cultures. We use a mixed method approach combining the advantages of big data that help in analyzing the overall social media landscape and netnography that give a better understanding of consumption cultures and social context of conversations. This video that describes the social media research work being done at Skitsol.(http://skitsol.com/)

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Related topics : social media work / social media intelligence / online social media / social media help