Social Media Metrics: What You Should Be Tracking
The latest FREE on-demand marketing webinar, hosted by DigitalSherpa and presented by Erica McGillivray of Moz. Get more Free content at http://digitalsherpa.com/learn
From: digitalsherpas
Related topics : free social media marketing webinars
Jon Federico of Microsoft on Social Analytics
At the Incite Group's Social Media Summit, we spoke to Senior Market Researcher at Microsoft Jon Federico on the role of metrics and social intelligence in business. For more on social, see our website on www.socialmediaexplorer.com
From: Social Media Explorer
Related topics : social media analytics market research / microsoft social media marketing / social media intelligence / social media metrics
Using KPIs to understand the ROI of social media campaigns
Working out the return on investment of social media campaigns can be a real challenge. This short video discusses the benefits of creating specific key performance indicators that will provide metrics to allow better measurement of the ROI achieved by each campaign.
Created by B2B specialist agency Napier (www.napier.co.uk), this video will help you determine the return on investment (ROI) from any social media campaign.
From: NapierPR
Related topics : b2b social media campaigns / measuring social media roi / social media help / social media specialist
How PEMCO Uses Social Media Tools And Relationship Metrics To Improve Customer Service
How do you sell a product that nobody wants to buy and when they buy, hope they never use it? While this sounds like a very tough sell, PEMCO Insurance does it very well. What's the secret to the company's success?
Rod Brooks, VP & CMO discusses how PEMCO employs social media for relationship management. Watch the video and learn how this regional insurance company uses relationship metrics, giving them a customer service reputation that is considered second to none industry.
From: MicrosoftBI
Related topics : social media metrics tools / social media reputation management tools / social media management tools / social media management company / social media management services
ThinkUp - Free Open Source Social Media Insights and Metrics
ThinkUp is a free, open source web application that captures all your activity on social networks like Twitter, Facebook and Google+.
http://thinkupapp.com/
Examples from here:
http://expertlabs.aaas.org/thinkup01/
From: Sage Lewis
Related topics : social network open source like facebook / open source social media / social media source / social media metrics
Plugin of the week - slick social share buttons
The first video in the "Plugin of Week series" to be published in http://wordpressinsider.org every week.
In this video I cover a cool plugin named slick social share buttons that allows you to add social media buttons to your website in either a floating or sliding panel and see summaries of all your social metrics in the admin social statistics page.
From: Michelle Castillo
Related topics : social media share buttons for website / social media websites