Know Your Audience Better and Sell More Using Social Listening
Sonar's Social Media Monitoring Dashboard is designed to make social media listening benefit brands and agencies rather than a hassle. View data metrics by each channel or in aggregated numbers available on the main dashboard. Take your data on the go with tablet viewing support
From: Sonar Platform
Related topics : social media brand monitoring / social media listening / brands using social media / social media dashboard / social media branding
Business-oriented ROI for Social Media: F.R.Y. Metrics explained
Putting together Frequency, Reach an Yield metrics into a simple ROI discussion you can take to any Marketing and Social Media-agnostic business leader. (Unless you want to waste everyone's time talking about the karma of conversations AGAIN.)
From: Olivier Blanchard
Related topics : social media roi metrics / social media marketing roi
Content Matters: Uncovering Semantic Networks and Hashtag Networks in NodeXL
This how-to video for the undergraduate Analyzing Social Media course at the University of Maine at Augusta walks you through three ways to uncover meaningful patterns in the content of Twitter posts through open source NodeXL software. Method 1: the built-in "Top Ten" metrics function of NodeXL. Method 2: generating semantic networks. Method 3: generating hashtag networks. Learn more about social media education at the University of Maine at Augusta through our Social Media Certificate...
From: James Cook
Related topics : social media university / social media network / social media why this matters to everyone in education / social media courses
IIeX NA 2013: Social Media Monitoring is Dead - Optimize Business with Actionable Social Metrics
Register for IIeX North America at http://iiex-na.insightinnovation.org
From: Insight Innovation
Related topics : monitoring social media metrics / social media optimization
Prescribed Branding Social Media Marketing
Social media is the key to your business success! Billions of prospect clients are waiting for you online...Are you ready go beyond vanity metrics that are merely “nice-to-have” – and really explore the world of Social Media? Prescribed Branding can help you open up new communication channels that can be effectively monetize and translated into revenues breaking all geographical boundaries with minimum effort and cost.
Together, we will build the right strategy, in the right channels for...
From: Prescribed Branding
Related topics : social media branding for business / social media branding strategy / social media help
Social Media Mistakes To Avoid On Twitter, Facebook, Google+ and More
Laura looks at the worst types of social media faux pas you can make and more importantly how to avoid them. You'll discover the best Social Media strategy to use, the ideal metrics to measure and fantastic content you can share.
For more information on what we do visit http://www.koozai.com
From: Koozai
Related topics : social media types of content / social media metrics
Social Media Visibility/Exposure Tracking Tools
g3nius Social Media Consulting (http://g3nius-smc.com) has your back, guys. One of the biggest questions I get is "What's the ROI?" or "How do we track a campaign?" or "What metrics can you give me throughout our Social Media Engagement?".
Fear no more; Gabriel Gonzalez, CEO & Founder of g3nius is here to spill the proverbial beans! Watch the video and learn about the valuable tools that can be used on a daily basis to track a brand, topic or company's exposure across the web. The links for...
From: g3niusSMC
Related topics : social media tracking tools / social media metrics tools / brands using social media
Measuring the ROI of social marketing- Liz Smyth, Marketon
The world of social marketing ROI is still evolving. In most cases, we have to rethink traditional metrics to include the ways that people interact with social media. By leveraging peer-to-peer social engagement, marketers have to look at metrics such as brand lift, social engagement and influencer reach.
SPEAKER:
Liz Smyth, Marketing Director, Marketon
Find the latest marketing and ecommerce insight at www.TFMAinsight.com
From: Technology for Marketing (TFM)
Related topics : social media marketing roi / marketing through social media / social media engagement
ROI & Social Media Campaigns
-A survey found that 84% of social media campaigns don't track their ROI.
- Companies should track it as well as the metrics (number of comments, followers, traffic to the website, fans) as it's not just about monetization. You must try to link these numbers to see if there is a correlation between sales and the metrics.
- The 2011 Social Marketing Benchmark Report found that those who are measuring social media ROI found an average return of 95%, while 30% of the people in the survey...
From: Jennifer Sherlock
Related topics : measuring social media roi / social media marketing companies / social media tracking / social media report / marketing through social media
Social Media Metrics and Measurement
Nichole Goodyear of Brickfish, Peter OSullivan of Buzzlogic, and Anna Banks of Organic talk about the major social media formats and how marketers can leverage their unique characteristics an engaged audience, two-way interaction, rich profile data and the social graph.
From: scribemedia
Related topics : leverage social media marketing / social media audience engagement