Jennifer Sherlock

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2 selected videos

Jenna Communications PR Tip of the Week: Social Media Directories At Your Fingertips

Hilite: www.myhilite.com, a single snapshot of your company- with logo and capabilities to hold company's social networks like Facebook, Twitter, LinkedIn, YouTube, Digg, Flickr, MySpace, RSS Feed, Vimeo and many more. It is only want you want others to know about your company.

WeFollow.com: a user-powered Twitter directory that lists genres such as celebrity, music, socialmedia, entrepreneur, news, tech, tv, politics, comedy, sport.. and more., when a user signs up, they add five interests...

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Related topics : social media networking sites list / social media network sites / social media tips / social media pr / social media companies

ROI & Social Media Campaigns

-A survey found that 84% of social media campaigns don't track their ROI.

- Companies should track it as well as the metrics (number of comments, followers, traffic to the website, fans) as it's not just about monetization. You must try to link these numbers to see if there is a correlation between sales and the metrics.

- The 2011 Social Marketing Benchmark Report found that those who are measuring social media ROI found an average return of 95%, while 30% of the people in the survey...

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Related topics : measuring social media roi / social media marketing companies / social media tracking / social media report / marketing through social media