Selected videos for topic: social media measurement
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How eBay measures social media success
Richard Brewer-Hay of eBay discusses the strategy behind the company's blog and Twitter account—and how he measures each.
From: Ragan Communications
Related topics : measuring social media success / social media measurement
Social Media Metrics: A ROI-al Pain
From the 2010 CALI Conference for Law School Computing
It sounds great: start a blog, create a twitter account, or a Facebook page and you're successfully using social networking, right? Not quite. Many organizations don't think about how they're going to populate these accounts with content. Furthermore, measuring the success of these social networking initiatives is often an afterthought—if a thought at all.
This presentation will discuss how librarians from the Lillian Goldman...
From: caliorg
Related topics : schools using social networking / measuring social media success / social media roi metrics / social network measures / organizations using social media
Nielsen's John Gibbs Discusses Co-Viewership at the Consumer 360 Conference
Nielsen's John Gibbs discusses consumer media engagement and the co-usage of TV and online devices together. He explains that TV is no longer a passive activity, but rather a social behavior.
According to Nielsen insights, there is a direct correlation between spikes in TV ratings and spikes in social media usage. This data is measured using advanced measurement solutions that help clients understand how consumers interact with media across all platforms, including TV, online, mobile, and...
From: Nielsen
Related topics : social media tv ratings / social media measurement / emerging social media platforms
Facebook Still Leading Social Network Worldwide: Number One in 127 Countries
Read full article here:
http://www.sitetrail.com/2013/01/04/facebook-still-leading-social-network-worldwide-number-one-in-127-countries/
Social media strategist Vincenzo Cosenza updates his annual list of social networks and the spots on the map that they occupy. Dubbed the "world map of social networks" Cosenza has become a bit of an authority when it comes to measuring this penetration of social media websites. His latest chart which looks at the happenings over 2012 show that the social...
From: SitetrailVideos
Related topics : online social network services / social media networks list / social media networking websites / social networking service list / global social networking website
Social Media Minute: Secret Metrics (KPIs) That Brands Should Measure
It's a challenge to find the metrics that matter to your social media presence.
Jan Rezab spells out the underlying metrics behind your major KPIs.
Subscribe here ► https://goo.gl/B2DEr0
From: Social Media Minute with Jan Rezab
Related topics : social media metrics / social media branding / social media measurement
Week 2 Challenge | Shaw Academy Social Media Marketing Review
For this week's challenge, you need to post a link to your favourite organic post or advertisement.
Post on our @ShawAcademy Twitter page with #ShawAcademy #ShawSocial
In Week 2 of Social Media Marketing course, we looked at Facebook - Social Targeting & Advertising and Twitter - Understanding the Noise. In Lesson 3, we have discussed about social media from a business perspective and how we have used our quality content to generate measurable commercial gain? Once we have done with the basics...
From: Shaw Academy Social Media Marketing
Related topics : social media marketing twitter / social media advertising companies / social media online marketing / social media courses / social media basics
2015 Social Media Marketing Trends by Simply Measured & Trust Radius
A discussion of the top challenges that social marketers face in 2015, according to social marketers themselves.
Speakers: Megan Headley, Research Director at TrustRadius, and Kevin Shively, Senior Content Marketing Manager at Simply Measured.
Get real-world suggestions for your social strategy in 2015, and learn:
- How brands are struggling to demonstrate social ROI
- How brands are failing to find the right social goals
- What you can do about it
From: Simply Measured
Related topics : social media marketing trends 2015 / social media for market research / social media branding strategy / social media brand management
AMA Aquent - Measuring the Impact of Content
By now you have heard about the convergence of earned, owned, and paid media. You have probably read numerous white papers about social media and shared media. But how do you effectively measure the content you're creating and its effect on your business?
During this webcast, Christopher Penn will share:
- How to set up an integrated PR and marketing campaign that blends earned, owned, and paid media to generate new audiences.
- The 7-part set of best practice measurements you should be using...
From: Aquent
Related topics : social media marketing campaign template / social media measurement
Strategic Social Media Marketing: In the Nonprofit World
Of all the industry verticals looking towards social media, the nonprofit industry stands to gain the most. Factors working in the industry's favor include the natural tendencies towards advocacy, viral marketing, establishment of communities, peer-to-peer marketing, the increased use of video, and the scalability of data-driven marketing today.
This series examines the aspects of strategic planning with social media and the sequence of marketing, technology, content, audience acquisition,...
From: Jackie Crino
Related topics : social media marketing non profit / social media marketing plan / social media plan / social media content / social media today
Measuring The Impact of Social Media on Lodging Performance
Professor Chris Anderson summarizes a recent report from Cornell's Center for Hospitality Research that combines data from three CHR research partners (ReviewPro, STR, and Travelocity), and two other data providers (comScore and TripAdvisor) in a first attempt at determining ROI for social-media efforts.
To learn more and download the full report, visit the Hospitality Blog at http://wp.me/p3rYaY-dt
From: eCornell
Related topics : measuring social media roi / social media report