Ragan Communications
Rank: 18 / 4486
39 selected videos
Simplify your Social Media Metrics
Having trouble getting your executives to understand social media metrics? Maybe you’re making it too complicated, says Lewis Bertolucci, head of social media at Humana, Inc.
This clip is excerpted from a Ragan Training webinar, “Social media ROI: A no-nonsense guide to measure your social marketing." Learn more about the session here: http://goo.gl/mLEb4B?trk=YOUTUBEN.
The video is part of Ragan's distance-learning portal, Ragan Training. The site contains hundreds of hours of case...
Related topics : social media roi metrics / marketing through social media
PBS's Downton Abbey: What's the ROI of its social media?
Learn more about this session: http://ragantraining.com/video/downton-abbey-metrics-measuring-value-social-media-strategy?trk=YOUTUBEN
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PBS works hard to engage fans of "Downton Abbey" on its social media channels. But why? What's the return on investment of a Patton Oswalt post, or a picture of a piece of toast with "Free Bates" written in butter?
This clip is excerpted from a Ragan Training video, "How to measure the value of social media strategy," featuring Kevin Dando of PBS and...
Related topics : measuring social media roi / social media roi metrics / free social media training
Choosing Internal Yammer Ambassadors at Nationwide
When Nationwide integrated Yammer, the company knew it would improve communication and work flow among its employees.
But in getting employees to use Yammer, the company needed ambassadors who understood the purpose of social media within an organization, says Nationwide’s Niki Burke.
This clip is excerpted from a Ragan Training video, “Creating a social army: Engage your employees to be social intranet ‘Yambassadors.’”...
Related topics : social video marketing / integrated marketing communications social media / social media marketing companies
How Internal Social Media Boosts Diversity
Once upon a time, Marisa Stoltzfus had a great idea of reworking the health care organization where she was employed to bolster openness, trust, collaboration and conversation.
Instead she took a job as consultant at Great Place to Work, where she has learned one big lesson: to be social, a business must decide that it wants the risk, the discomfort, the awkwardness, the expense that inevitably goes with a profound transformation in behavior.
This clip is excerpted from a Ragan Training...
Related topics : social media internal communications / marketing communications social media / internal social media sites
Bringing sexy back: Engaging social media tactics you can use, even if you're not a big brand
CLICK HERE to purchase full access to Ragan Training: http://goo.gl/Yg8SLW
Mike Kruger, Director of Digital Engagement at the U.S. Department of Commerce, in this brief excerpt from his full session, "Bringing sexy back: Engaging social media tactics you can use, even if you're not a big brand," presented at Ragan's Social Media Conference for PR, Marketing and Corporate Communications at Disney World on March 11, 2016.
Related topics : brands using social media / using social media marketing / ragan social media conference / social media engagement / social media branding
Winners and sinners in social media
CLICK LINK to purchase full access to Ragan Training: http://goo.gl/JgrWLB
Steve Crescenzo, CEO of Crescenzo Communications, explains the first sin of social media in a corporate environment in this excerpt from his full session, "Winners and sinners in social media," presented at Ragan's Social Media Conference for PR, Marketing and Corporate Communications at Disney World on March 10, 2016.
Related topics : ragan social media conference / pr social media presentation / marketing through social media / social media social media
How American Airlines created new branding buzz with social media
Learn more about the session here: http://goo.gl/XkrStv
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How do you get influencers excited about your big announcements? Jon Bird, creative manager for social marketing, tells how American Airlines built social media interest when it released its new logo.
This clip is from the Ragan Training video, "Social rebranding: How American Airlines launched a new fleet and a new branding campaign through social media," part of our new distance-learning portal.
Ragan Training contains hundreds of...
Related topics : social media brand management / creative marketing social media / social media branding / marketing through social media / social media training
Air Canada: How to inspire employees to use Yammer
Do your employees tend to use reply-all emails and ignore your enterprise social network? Bummer. But how well have you promoted your platform?
Air Canada made Yammer successful not only through an initial push, but through ongoing reminders and leadership involvement, says Sebastian Cosgrove, the airline's social media community manager for employee communications.
This clip is excerpted from a Ragan Training video, "Build an internal social network that fosters employee collaboration."...
Related topics : internal employee social network / employee social networking sites / social media community manager / social media internal communications
Employee Communications, PR and Social Media Summit at Microsoft Headquarters
A best practices conference for corporate communicators
Oct. 27-29, 2015
Redmond, Washington
Simplify your communications and expand your reach with compelling content
Galvanize and engage employees by making them the storytellers—and ambassadors—for your company
Harness visual communications to connect with internal and external audiences
Perfect your social media strategy by creating a truly social enterprise
Presented by Ragan Communications: An event hosted by Microsoft...
Related topics : social media internal communications / ragan social media conference
Write Press Releases so the Media will Use them
Having trouble getting the media to pick up your press releases? The problem could lie in the way you write them.
Christopher Nelson of the University of Utah Health Care explains how to start a press release that will grab reporters and editors.
This clip is excerpted from a Ragan Training video, “Create an integrated content strategy at your health care organization.” http://goo.gl/e37apk. The video is part of Ragan's distance-learning portal, Ragan Training.
The site contains hundreds...
Related topics : social media press release / social marketing public relations