Nielsen
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5 selected videos
Nielsen Consumer 360 -- Panel: Digital Commerce... The Future is Now!
The panel examines how social media is impacting digital marketing strategies; the importance of being consumer-centric, the power of discussion, and the impact digital has on e-commerce conversion rates and ROI.
They also emphasize the value in following consumers from their experience online to their offline purchases.
Learn more about the future of digital commerce and social sharing (http://bit.ly/lGODY0).
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Related Videos: http://www.youtube.com/watch?v=o3WjyzOjF0c
Related topics : digital media marketing strategy / social media impact on marketing
Nielsen's John Gibbs Discusses Co-Viewership at the Consumer 360 Conference
Nielsen's John Gibbs discusses consumer media engagement and the co-usage of TV and online devices together. He explains that TV is no longer a passive activity, but rather a social behavior.
According to Nielsen insights, there is a direct correlation between spikes in TV ratings and spikes in social media usage. This data is measured using advanced measurement solutions that help clients understand how consumers interact with media across all platforms, including TV, online, mobile, and...
Related topics : social media tv ratings / social media measurement / emerging social media platforms
Nielsen Sports' Social 24: A Holistic View of Social Media Value
Nielsen Sports Social 24 enables brands, rights holders, athletes and broadcasters to understand the growing importance of media value generated through social and digital. Social 24 provides brands and rights holders a holistic view of social media value. More: nielsensports.com
Related topics : media and social values / social media branding
Nielsen Segmentation & Market Solutions
See how your business can use Nielsen Segmentation & Market Solutions to better understand, find, and engage with your consumers to improve marketing efficiencies, increase ROI, create more effective media plans and find opportunity in your marketplace.
Related topics : marketing media solutions
Nielsen Consumer 360 India 2010 - Farshad Family on Social Media Strategy
Nielsen Consumer 360 India 2010 - Farshad Family on Social Media Strategy
Related topics : social media family / social media strategy
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