Justin Wise: How to Start Measuring Social Media Effectiveness in Your Organization [Biola Digital]

Justin Wise discusses effective ways to measure social media interaction. He explains that simply monitoring views and likes is not sufficient. Wise shares that creating and maintaining interaction with online users must be the focus of a media presence, and offers practical steps and tools to achieve this goal.

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From: BiolaUniversity

Related topics : social media measurement tools / social media monitoring tools

Marketplace Network 2.0: ForRent.com's Complete Social Media & Retention Solution

For Rent Media Solutions' Marketplace Network 2.0 offering empowers you to manage your social media through a suite of tools designed to enhance audience engagement, resident retention and drive LEADS™. The Marketplace Network 2.0 platform emphasizes the four components of social media effectiveness; Growth, Engagement, Measurement and Education. To find out more email marketplace@forrent.com or visit http://www.forrent.com/marketplacenetwork.php .

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From: ForRent.com Apartment Tours

Related topics : social media solutions / social media network / social media management tools / social media audience engagement / social media measurement tools

Social Media Tips: Using Metrics to Measure Success Against Strategy- Soaring Solutions

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Are you measuring the success of your social media implementation to see if you are meeting goals defined in your social media strategy? In this video, Sue Koch of Soaring Solutions discusses some key metrics & data points to look out for to measure success using free tools like Google Analytics, Facebook Insights and YouTube Analytics.

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From: Soaring Solutions

Related topics : measuring social media success / free social media measurement / social media analytics tools free / social media metrics tools / social media tips

Onstream: Gary Vaynerchuk on Social Media ROI

Social ROI is not one-size-fits-all. By understanding your brand’s specific needs and goals, you can more accurately and efficiently measure and showcase the value of your social efforts.

Join Gary Vaynerchuk, business builder and owner of VaynerMedia, as he explains the do’s and dont’s of measuring social ROI. At his free webinar, Gary will discuss how companies can truly measure their social strategies and do away with meaningless vanity metrics.

In this webinar, you will learn how...

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From: Onstream Media

Related topics : measuring social media roi / social media roi metrics / free social media measurement / brands using social media

Food Business Innovation: Using Social Media

This video introduces viewers to the practice of using social media networks as a tool for conducting market research for food businesses. Advantages and disadvantages to social media market research are discussed, followed by how engagement measures, such as "likes" and "shares" can be used to analyze consumer mindset. Finally, several examples from Facebook, Twitter, Pinterest, and Instagram are highlighted.

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From: Penn State Extension

Related topics : advantages and disadvantages of using social media for market research / using social media for marketing research

Business Wire Bay Area Press Release Distribution Experts

Dick Bromley, Group VP discusses Business Wire's Bay Area Roots, Local Experts and Tools for Integrated Marketers and Public Relations Pros. Business Wire's patented platform helps leading Bay Area companies' and organizations' press releases and multimedia reach reporters, consumers, investors and analysts, websites, search engines and social media services. Business Wire's platform is search engine optimized and includes social media sharing tools and measurement reports for press releases...

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From: BusinessWire

Related topics : search engine marketing social media / social media platforms for business / social media marketing optimization services / social media report

Rutgers Mini-MBA - Learn to Measure and Plan Social Media Marketing Campaigns

Rutgers Mini-MBA Digital Marketing Class provides the educational tools needed to measure and strategically plan for social media campaigns. Students learn how to deliver ROI for the company.

Rutgers Center for Management Development offers executive education, mini-MBA programs, supervisor training and professional development and leadership programs. Rutgers CMD was founded in 1947 and has been an international leader in creating and delivering innovative training solutions. The program...

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From: RutgersCMD

Related topics : social media marketing campaign plan / social media management company business plan / social media planning tools / social media measurement tools / measuring social media roi

Social Media Marketing 201: Implement & Impact

http://www.nickwestergaard.com Here are some video highlights of my workshop, Social Media Marketing 201: Implement + Impact. We discuss tools and tips for best practices in social media, how to develop an engagement plan for accomplishing your goals, and how to measure impact and ROI. Learn more at http://www.nickwestergaard.com

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From: westerad

Related topics : social media impact on marketing / social media marketing plan / social media planning tools / marketing through social media / social media tips

5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today's RBDR: 1) To measure social media ROI across channels, Simply Measured's Uri...

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From: RFL Communications, Inc.

Related topics : measuring social media roi / social media today / social media marketing tools / social media audience engagement

How To Build An Employment Brand To Attract the Best Talent on Social Media

Zapar, the "Most Connected Woman on LinkedIn" and Zappos' candidate experience & engagement czar, will share her social media secrets, best practices and actionable tips for building a world class employer brand.

In this session we discussed:

Real world examples of the power of driving a magnetic employer brand through social media and professional networks

Actionable insights, expert tricks and helpful tools for building and refining your social branding strategy today

A look at social...

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From: Recruiting Blogs

Related topics : social media brand building / social media branding strategy / social media brand management / social media today / social media management tools