MARCOM 2010: Social Media Performance Measurement: Strategy, Tactics, Tools

Mike Kujawski, CEPSM, and Nicholas Charney, Indian and Northern Affairs Canada (INAC), impart their expert knowledge of social media within the context of Public and Not-for-Profit sector marketing communications. They stress the need for organizations to understand the "why" and be clear on desired outcomes before jumping into the deep end of social media...and drowning! Useful online monitoring and measurement tools identified and discussed. Purchase DVD of entire session from...

View more

From: Raymond Soo

Related topics : social media measurement tools / social media monitoring tools / social media marketing tool / monitoring social media

Social Media Assessment

Use this to measure your organization's Social Media capabilities. This prescriptive self-assessment tool allows you to rate your compliance with best practices across the following dimensions: Senior Management Commitment, Social Media Knowledge, Customer Engagement, Competitive Insight, Staff & Resources, Plan & Channel Selection, Process Documentation, and Governance & Measurement. Once you have completed the assessment, you will immediately be provided with results and recommendations. Get...

View more

From: Demand Metric

Related topics : organizations using social media / social media management tools / manage social media / social media engagement

Mondovo Review - One Tool for Social Media and SEO Needs Part 2

Mondovo is such a tool that offers analytics for both social media and seo. You can measure your efforts at one place using this tool. With Mondovo, Don't pay any fixed amount, pay when you use it.

http://www.myquickidea.com/mondovo-review/

View more

From: MyQuickIdea

Related topics : social media analytics tools / seo social media

HootSuite as your Social Media Marketing Tool

"HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results." - Pete Cashmore, CEO, Mashable Inc.

View more

From: G rifter

Related topics : social media marketing tools / social media management tools / social network tools / manage social media

Can Social Media Influence Truly Be Defined :: BlogWorld LA

During BlogWorld LA Chuck Hemann and Matt Ridings lead a discussion questioning if one can truly measure social media influence. Tools like Klout work as good filters, but it is very difficult to predict social behavior with tools that just skim the surface.

View more

From: Think Moncur Detroit

Related topics : social media measurement tools

How to Measure Your Social Media Success - Metrics and Tools: Secrets revealed by Ian Cleary

With the increasing importance of the Social Media, a successful marketer ought to have an awesome toolkit for tracking their SMM campaigns!

View more

From: SEMrush

Related topics : measuring social media success / social media metrics tools / successful social media campaign / smm (social media marketing) ??? / marketing through social media

Social Media workshop

Want To Grow Your Business With Social Media? Register at

http://www.boralbranders.com/social-media-workshop/

This 1-day, hands-on, intensive Social Media Marketing Training Workshop will show you what you need to know to grow your business through Social Media Marketing and how to use online tools to get real business results.

This will be an hands-on training, so make sure to bring your laptop!

LIMITED TO ONLY 6 ATTENDEES PER CLASS!

– Create your own Social Media Strategy to get results...

View more

From: Boral Branders

Related topics : business using social media / social media marketing software / social media platforms for business / marketing through social media / social media training

5 Key Ingredients of Social Media for Your Website

As an online marketer, you know the importance of embracing Twitter, Facebook, blogs, and other social media to enhance your online presence. But are you fully leveraging these tools to increase the business value of your B2B website?

Watch the webinar to learn the latest tips and techniques on:

integrating your B2B social media strategy with your website goals

key differences between B2B and B2C social media best practices

funneling more qualified leads to your website through social media...

View more

From: Sitecore

Related topics : online social media websites / b2b social media strategy / social media marketing strategy / social media content / social media blogs

Advatera Session with Clive Roach, Philips Lighting

In this Advatera Online Session Clive Roach (Philips Lighting) will share how he effectively designs and implements Philips Lighting’s social media to advance B2B marketing in the challenging environment of multiple regional markets, stringent industry regulations and a complex B2B sales process.

5:19 Examples for Social Media KPIs used at Philips Lighting

6:16 Make a metric - matching the business goals

8:00 Understanding customer journeys

9:36 Social Listening

11:58 Radian6 to Sprinklr and...

View more

From: Advatera

Related topics : social media b2b marketing metrics / business using social media / social media measurement tools / marketing through social media / social media social

How to set up a social media report

Social Media Reports can save you a lot of time. Once created reports come to the recipients inbox automatically. In this video Milan explains how to set up your social media report in order to save time in your daily business.

quintly is a professional social media analytics platform that enables users to track all their channels and their competitors in one place.

quintly (formerly known as AllFacebook Stats) is the first choice to monitor, measure, track and optimize Facebook pages and...

View more

From: quintly Social Media Analytics

Related topics : social media tools for business professionals / social media report / social media management services / social media analytics tools / social media management tools