Advatera
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2 selected videos
Advatera Session with Clive Roach, Philips Lighting
In this Advatera Online Session Clive Roach (Philips Lighting) will share how he effectively designs and implements Philips Lighting’s social media to advance B2B marketing in the challenging environment of multiple regional markets, stringent industry regulations and a complex B2B sales process.
5:19 Examples for Social Media KPIs used at Philips Lighting
6:16 Make a metric - matching the business goals
8:00 Understanding customer journeys
9:36 Social Listening
11:58 Radian6 to Sprinklr and...
Related topics : social media b2b marketing metrics / business using social media / social media measurement tools / marketing through social media / social media social
Implementing an Enterprise Social Network
Xavier Singy, Firmenich, gives tips on how to implement an enterprise social network (ESN) in your organization.
Related topics : social enterprise network
2 Resources