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Food Business Innovation: Using Social Media
This video introduces viewers to the practice of using social media networks as a tool for conducting market research for food businesses. Advantages and disadvantages to social media market research are discussed, followed by how engagement measures, such as "likes" and "shares" can be used to analyze consumer mindset. Finally, several examples from Facebook, Twitter, Pinterest, and Instagram are highlighted.
From: Penn State Extension
Related topics : advantages and disadvantages of using social media for market research / using social media for marketing research
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