BiolaUniversity
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2 selected videos
Justin Wise: How to Start Measuring Social Media Effectiveness in Your Organization [Biola Digital]
Justin Wise discusses effective ways to measure social media interaction. He explains that simply monitoring views and likes is not sufficient. Wise shares that creating and maintaining interaction with online users must be the focus of a media presence, and offers practical steps and tools to achieve this goal.
Related topics : social media measurement tools / social media monitoring tools
Ron Hannaford: Social Media in Education [biola.digital conference 2013]
Dr. Ron Hannaford discusses the strange dynamic of social networking whereby people have many connections but few deep relationships. He considers the reasons that these realities have come to be, what positive aspects come with connectivity, and what negative aspects come with a diminished sense of relationship.
Related topics : social media education conference
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