Selected videos for topic: social media listening strategy
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The Benefits of Social Media Listening
Lisa Kalner Williams from http://sierratierra.com explains how good listening on Twitter, Tumblr, and Instagram can lead toward better advancement for higher education institutions. Presentation at SUNYCUAD 2013
Lisa Kalner Williams from Sierra Tierra Marketing provides social media marketing anaylsis, strategy and instruction to motivated businesses. Based in Boston, she speaks nationwide about social media best practices.
Follow her tweets:
http://www.twitter.com/sierratierra
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From: Sierra Tierra Marketing
Related topics : news articles on social media marketing / social media listening strategy / articles about social media and education / social media social
Social Media Insights and Strategy Seminar
Michael Sauvé and Lubabah Bakht from Mediaforce, an Canadian agency, presented to a North American sales team in the cyber security industry. Michael and Lubabah stress the importance of using social media to listen, connect, and influence customers: it is vital for scalable business growth. In fact, recent research shows salespeople who use social media to understand their leads have a 90% conversion rate. Understand the new customer journey and the value of social media for sales. If you...
From: mediaforceweb
Related topics : advantages of using social media for market research / using social media for marketing research / social media marketing agency / social media agency / social media social
Social Media Marketing Strategy and Planning Advice - Before You Start!
http://www.duncanwierman.com Learn how to put a marketing plan together including social media strategies. Don't list to just anyone. Social media can work for you if you have a clear consistent message.
What are the questions you should ask before buying any course, or listening to any so called guru? There is alot of hype, with information being sold that is incorrect. Learn the truth now.
http://www.duncanwierman.com
From: Duncan Wierman
Related topics : social media marketing strategies / social media marketing plan / social media plan / social media courses / social media social media
Strategy First (11/16): Objectives pt 1-- Listening, Talking, Energizing
This presentation is available on Slideshare at: (http://www.slideshare.net/neoviasolutions/strategy-first-why-you-need-a-social-media-strategy)
This video goes over some of the primary objectives an organization can have with social media. It's essential to know what you want to accomplish with social media before you develop a strategy.
Holly Hoffman, Co-founder and Chief Inspiration Officer for Neovia Solutions, an interactive agency based in Corpus Christi, TX, leads a seminar on...
From: neoviasolutions
Related topics : social media strategy slideshare / social media small business strategy / social media for small business / social media solutions / social media media
Marketing Solutions Webcast: How HP uses Social Media to Drive Product Recommendations
How Does HP Use Social Media to Drive Product Recommendations?
Learn how Hewlett-Packard gave voice to their best customers and helped boost enterprise marketing efforts in the process.
In this video, you will learn about HP's social media strategy and approach, and listen to how they partnered with LinkedIn to market their commercial products to millions of professionals.
Featuring:
• Kari Homan, Worldwide Social Media Manager, Hewlett-Packard
• Torrey Lincoln, Director,...
From: LinkedIn
Related topics : using social media marketing / social media listening strategy / social media solutions / social media help / social media social media
Realizing a Return on Your Social Marketing Investment.mp4
Listen to MarketingSherpa (http://www.youtube.com/user/marketingsherpa) discuss the strategies behind the monetization of your social media marketing channel.
Join us as we reveal the following in this hour-long webinar, courtesy of Facebook:
• How to get to the Strategic phase of social marketing maturity
• How priorities for social marketing are changing in the C-suite
• What's driving the investment in social media programs
• How integrating social media increased revenue 25%-40%...
From: MarketingSherpa
Related topics : social media marketing program / social media measurement / social media listening strategy / social media social media
3 tools for an effective social media listening strategy
On this weeks online toolkit podcast, Julia explains 3 tools to assist you with a listening strategy. This is an experiment to see how a podcast works using video (Although I am not convinced that its the best idea).
From: Julia Doherty
Related topics : social media listening tools / social media listening strategy / social media tools
Social Marketing - Gartner For Marketers
Get inside the mind of customers, cultivate brand advocates and increase conversion rates through leveraging the power of social media.
How we define this key initiative?
Social marketing is a strategy that uses social media to listen to and engage customers, and to cultivate brand advocates. It can shorten product development cycles, boost innovation and increase conversion rates.
Free research: http://www.gartner.com/marketing/digital/research/social/
Get smarter in your role
Our...
From: Gartner For Marketers
Related topics : using social media for marketing research
Social Media In the C-Suite: Listening, Learning and Creating a Strategy from the Top Down
As social media becomes more pervasive in the modern business landscape, creating a strategy for its use can no longer be confined to the tech or marketing side of any operation. In the recently released, Social Media Leadership: How to Get Off the Bench and Into the Game, author Michael F. Lewis, who is chairman and CEO of business services company ILD, offers a guide for managers to understanding and leveraging tools such as LinkedIn, Facebook, Twitter and Groupon.
From: KnowledgeAtWharton
Related topics : social media listening strategy / social media marketing strategies / social media tools for business / social media management tools / social media management company
Webinar - Social Media Listening Dashboard - 2010-04-22
As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?"
In addition, nonprofits have an increasing need to know on what blogs, websites, and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably.
This webinar defines...
From: TechSoupVideo
Related topics : social media listening tools free / social media dashboard / online social media websites / social issues in media and information / blogs and social media