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9 selected videos
Marketing Solutions Webcast: The Emerging Role of Social Media in Financial Services
How Can Financial Services Companies Engage with Social Media?
Financial services companies and advisors alike have been slow to fully step into the world of social media given the highly regulated nature of their industry. Some, however, are blazing the trail and leveraging the powerful nature of conversational media to help grow their businesses. In this video, you will learn how financial advisors are using social media in their daily business practices and how financial services...
Related topics : social media services company / social media marketing services / social media marketing companies / business using social media / social media companies
Marketing Solutions Webcast: The Emerging Role of Social Media in Financial Services
How Can Financial Services Companies Engage with Social Media?
Financial services companies and advisors alike have been slow to fully step into the world of social media given the highly regulated nature of their industry. Some, however, are blazing the trail and leveraging the powerful nature of conversational media to help grow their businesses. In this video, you will learn how financial advisors are using social media in their daily business practices and how financial services...
Related topics : social media services company / social media marketing services / social media marketing companies / business using social media / social media companies
BrandConnect:12 New York: Measuring Success In Social Media Marketing
Panel: Measuring Success in Social Media Marketing
Brian Thome, Head of Insights, Marketing Solutions, LinkedIn
John Bell, Global Managing Director, Social@Ogilvy
Mike Volpe, CMO, Hubspot
Paul Marcum, Director, Global Digital Marketing & Programming, GE
Phil Parrotta, Head of Brand, Advertising & Integrated Marketing, Oppenheimer Funds
There are varied ways to measure social media; each company defines its own KPIs and success criteria differently. The common thread, however, is linking...
Related topics : measuring social media success / social media marketing companies / social media measurement / social media management company / social media branding for business
The Role of Social Media in Financial Services Marketing
Mike Gamson, head of the Global Solutions group at LinkedIn, leads an all-star panel of Financial Services marketers to discuss the role of social media and innovation in growing their business given the rapidly changing macroeconomic environment. Social Media has created significant opportunities and risks for Financial Services companies, as the ability to express and share individual opinions is presenting challenges with outdated regulatory laws and guidelines. Marketers from Amex,...
Related topics : social media marketing services / social media marketing companies / marketing through social media / social media solutions
BrandConnect:12 New York: Amplifying Engagement Using Social Media Management
Panel: Amplifying Engagement Using Social Media Management
Jennifer Weedn, Business Development Lead, Marketing Solutions, LinkedIn
Ragy Thomas, Founder & CEO, Sprinklr
Vince Broady, Founder & CEO, thismoment, Inc.
Dan Doman, Vice President, Business Development, Spredfast
Social media is complex and constantly evolving. Building mastery can be quite a challenge for marketers. Luckily, Social Media Management Systems can help. In this session, you will learn how to manage social more...
Related topics : social media management system / using social media marketing / social media management tools / manage social media / social media help
Marketing Solutions Webcast: How HP uses Social Media to Drive Product Recommendations
How Does HP Use Social Media to Drive Product Recommendations?
Learn how Hewlett-Packard gave voice to their best customers and helped boost enterprise marketing efforts in the process.
In this video, you will learn about HP's social media strategy and approach, and listen to how they partnered with LinkedIn to market their commercial products to millions of professionals.
Featuring:
• Kari Homan, Worldwide Social Media Manager, Hewlett-Packard
• Torrey Lincoln, Director,...
Related topics : using social media marketing / social media listening strategy / social media solutions / social media help / social media social media
Measuring the Impact of Social Media Campaigns
Marketing programs that successfully integrate paid, owned and earned media amplify your impact exponentially. But this media mix also produces unique campaign measurement challenges. Hear from Tom Hoehn, Director, Interactive & Web Marketing at Eastman Kodak on how they measure success in social media.
Related topics : measuring social media success / social media integration
The Mindset Divide
At the heart of personal and professional networks are differing needs and interests, and different emotional drivers that fuel them. Marketers must understand this mindset divide, and align marketing strategy to achieve the desired outcome. This global study of 6,000+ social media users uncovers how marketers can connect to these different mindsets on personal and professional networks. Get the report at: http://marketing.linkedin.com/mindset
Related topics : social media marketing strategies / global social networking market
Brand Connect 2012: Sydney - Opening Keynote: Future of Social Media
Related topics : social media future / social media branding
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