SALA 8 22 006 Driving social media adoption in the enterprise, IBM case study

By Delphine Remy-Boutang, WW Digital, Social Media Marketing Manager, IBM.

Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, this session will focus on Empowering Change through Collaboration. As the largest consumer of social technologies, IBM is a role model and case study for the transformation into a social business, on all fronts - technology, policy and practice, this presentation will showcase IBM...

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From: OMExpo

Related topics : b to b social media case study / social media impact on marketing / social media marketing services / marketing through social media / social media management services

Migla from Your London Florist and Michael Cuschieri Talk about Social Media

http://www.lovingsocialmedia.co.uk/ recorded live at our Tweetup, Migla from Your London Florist talks to Michael about how social media has impacted on her business.

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From: LovingSocialMedia

Related topics : social media impact on business

James Cook from Business Insider talking about social media and gang violence on Sky News

James Cook on Sky News talking about the impact of social media on gang violence.

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From: James Liam Cook

Related topics : social media news / social media impact on business

Impact 99 - Christine McLeod - Human Resources Social Media Event

Impact 99 - Christine McLeod - Human Resources Social Media Event

http://impact99.ca/

Impact99 is a revolutionary movement in Canada with a

bold vision, which is to be the catalyst that drives Human

Resources in Canada to embrace and integrate social

technology into the workplace, creating higher engagement

and stronger business performance.

Just imagine the impact of bringing together 99 outstanding business and HR leaders, thinkers and innovators under one roof for a full day...

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From: impactgreatness

Related topics : social media impact on business

Social BPM | Part 2: Social Media Tools

Sandy Kemsley gave a keynote presentation on "The Impact Of Social Technologies On The Enterprise" at Appian World 2012, a leading business process management conference. In this part, she discusses how consumer social media tools such as Facebook set expectations for business applications. Learn more about social BPM: http://www.appian.com/bpm-software/bpm-components/social-bpm.jsp

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From: Appian

Related topics : social media tools for business / social media software tools / social media management tools / social media conference / manage social media

Overnewton Anglican Community College & Social Media

The leadership team at the Overnewton Anglican Community College - Melbourne, began to explore the issues associated with adopting social media. The group critiqued the impact of social media on their organisation, investigating the pros and cons of being an active participant in the social landscape.

Tim Jezard - Head of Student Services provides a 'wrap' of the session.

Peter Sutton

Social & Business Strategy

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From: Kai Ming Consulting

Related topics : community colleges and social media / social media services / social media social

THE IMPACT OF SOCIAL MEDIA ON RECRUITING

Talent Tech Labs ("TTL"), a specialized business incubator, focused solely on Human Capital Management technology companies, held a seminar on February 20, 2014 where Ms. Jessica Miller-Merrell of Blogging4Jobs discussed: "The Impact of Social Media on Recruiting (Passive) Candidates."

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From: Talent Tech Labs

Related topics : social media impact on business / social media management company

How Dark Social is a Social Marketer’s Blind Spot

Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.

It would be beneficial for any business utilizing social media to take a closer look at your analytics to understand the impact of dark social. Listen to this episode with Brewster Stanislaw to hear how a cosmetics brand was able to apply more marketing budget...

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From: Social Business Engine

Related topics : social media impact on marketing / marketing through social media / social media branding for business / social media analytics / social media help

Embedding social media in marketing practice: Reflections and insights

Mark Westaby reflects on the value of organisations coming together from across industries and sectors to discuss their social media issues and experiences. Mark goes on to share his thoughts around how social media is impacting on marketing and business in general. Part of the Cranfield Customer Management Forum Guest Speaker Series: http://bit.ly/9UuSf9

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From: Cranfield School of Management

Related topics : social media impact on marketing / social media impact on business / marketing through social media

The Role of Social Media in Financial Services Marketing

Mike Gamson, head of the Global Solutions group at LinkedIn, leads an all-star panel of Financial Services marketers to discuss the role of social media and innovation in growing their business given the rapidly changing macroeconomic environment. Social Media has created significant opportunities and risks for Financial Services companies, as the ability to express and share individual opinions is presenting challenges with outdated regulatory laws and guidelines. Marketers from Amex,...

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From: LinkedIn

Related topics : social media marketing services / social media marketing companies / marketing through social media / social media solutions