How to Monitor Anything Social

Watch James Rubec, Cision Canada's Content Marketing and Social Media Manager's presentation on using social intelligence to drive business results and analyze public trends.

This webinar recording shares insights on:

- Why social media makes a great focus group

- How to collect and scrub social data for insights analysis

- How news media impacts a social conversation

- What makes the difference between a viral comment and a dud

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From: Cision Canada

Related topics : social media and business marketing webinar / monitoring social media conversations / manage social media / marketing through social media / social media content

Getting Started in Social Media - Part 2 [Small Business Tutorial]

In the second half of this Social Media tutorial, we look at ways to grow your social media presence including deciding on a brand voice, engagement strategies and how to measure your impact. We also hear from a range of small business owners as they share their tips for using social media.

For more tips and advice check out www.digitalready.org.au

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From: ACCAN

Related topics : social media small business tips / social media small business strategy / business using social media / social media tutorial / social media engagement

The absolute beginners guide to small business social media marketing (Part 1)

In this webisode I outline what is special about small businesses on social media, how you can maximise your impact. And, what you have that the Big Boys dont! As always Please leave questions in the Comments Section.

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From: Blaq Mass

Related topics : social media marketing small business

Social Media in Today's Business Environment - Impact and Emotion

At our Fisher College of Business Executive Education Breakfast Club meet-up on October 9, 2009, our experienced panel of experts presented best practices in the use of social media in the areas of customer engagement, reputation management, crisis management and todays generational take on social media.

A representative from Paul Werth Associates explains how social media is related to the debut of email and the similarities between the two mediums. Emotional content is much easier to share...

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From: ExecEdatOSU

Related topics : social media and reputation management / manage social media / social media today / business using social media / reputation on social media

Social Media's Impact on Television: A Video Essay

This is my final project for my Introduction to New Media Class.

Sources:

- http://www.socialmediaexplorer.com/social-media-marketing/has-social-media-changed-television/

- http://www.brandingpersonality.com/social-media-has-changed-the-way-we-watch-television/

- http://business.time.com/2013/08/08/twitters-big-push-to-monetize-social-tv/

- http://vizeum.com.au/p/why-jimmy-fallon-wins-at-marketing-life-the-internet-everything/

- The Tonight Show Starring Jimmy Fallon (NBC)

- abcnews.com

-...

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From: Ian C A Buchanan

Related topics : social media changed marketing / social media changed business / social media social media

How Has Social Media Changed Marketing For Small Businesses? with Matt Heinz

Matt Heinz, President of Heinz Marketing gives us his opinion on Social Media's impact on the reach Small Businesses now have.

Follow Matt Heinz on Twitter:

@HeinzMarketing

Read Matt's blog at:

http://www.heinzmarketing.com/matt-on-marketing/blog/

Follow iDataLabs on Twitter:

@iDataLabs

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From: iDataLabs

Related topics : social media marketing small business / marketing through social media

Social Media Minute: The Business Future of Social Messaging Apps

Messenger, WhatsApp, WeChat, Snapchat and other social media messaging apps have come to replace traditional texting. But with millions of monthly active users, they still lack a business model. Jan Rezab discusses the future of social messaging and how they can impact brands. Subscribe here ► https://goo.gl/B2DEr0

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From: Social Media Minute with Jan Rezab

Related topics : social media impact on business / social media branding for business / social media social

Social Media ROI Tips How to Measure

Social Media is not a blue hole and can be measured. Since mid-1990's social media continues to make an impact on how businesses communicate. It has moved from hits, likes and connections to real time engagement with today's customer for a business, brand or service. Providing quality content that is valuable to the buyer in the sales/buying cycle is a key success factor. First step is setting goals with specific objectives that you want social media to achieve. Keep in mind that with...

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From: Denise Zonca

Related topics : measuring social media roi / social media changed business / social media tips / social media platforms for business / successful social media campaign

Social Media Metrics that matter

If you are like most marketers you would have established your organizations presence in Facebook, Linkedin , Pinterest, Klout and Twitter. However the efficacy of your campaign would be directly related to what metrics you are using to measure the impact of your social campaign.

Know:

• Tools to measure your social ROI

• Demystify social media metrics that are critical to your business goals

• Define frameworks for planning and measuring Social impact

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From: Regalix Inc

Related topics : social media measurement tools / social media marketing campaign plan

Marketing Cloud: Social Media Measurement: Evolving Social Media Reporting

Join Thomas Gallagher of Rally Software, Margot Savell of RDI, and Dane Hartzell from Honeywell to learn how companies are implementing social media measurement strategies and how that data impacts their business. We?ll also open up questions to the floor to address your top reporting, measurement, or metrics-related questions.

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From: Dreamforce Video

Related topics : social media measurement / social media marketing software / social media marketing companies / social media report / marketing through social media