Innovating Social Media in Retail: an Interview with CoupSmart

Sean Grace, Marketing Director at CoupSmart, shares his thoughts on couponing in the digital age. See how retailers are using coupons and social media to engage their fans and drive ROI. Also learn more about the impact of mobile in retail, and how CoupSmart pivoted its business model to foster growth and innovate in a brand new market.

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From: CoupSmart

Related topics : retail social media / social media marketing roi

David Naylor, CEO, Bronco Internet, on reputation management at SES London

Greg Jarboe, SEO-PR, interviews David Naylor, Founder of Bronco Internet, about reputation management. David shares a few tips. Dave recommends using such social media tools as Twitter to monitor reputation of brands, products, company name. David also emphasizes the importance of identifying who is posting negative material about your company or brand. David also discusses Microsoft's reputation and why it has improved. David says Microsoft now excels at handling not just business to business...

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From: SES Events

Related topics : social media reputation management tools / internet reputation management / social media and reputation management / social media monitoring tools / seo reputation management tools

Social Media Monitoring with Watson APIs

Learn how the Watson Developer Cloud services can help you gain insights into the conversation around your brand. We'll discuss the AlchemyLanguage, AlchemyData News, Emotion Analysis and Tone Analyzer APIs and how they can be applied to social media monitoring use cases.

Register for the upcoming Building with Watson webinars here: https://www.ibm.com/smarterplanet/us/en/ibmwatson/building-with-watson-webinar.html

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From: IBM Watson

Related topics : monitoring social media conversations / brands using social media

Hotel Ecommerce: 12 Steps to Increase Hotel Online Sales Steps 9 thru 12

http://HotelEcommerce.info Follow these 12 Steps to Increase Your Hotel's Online sales.

Steps 9 - 12 are:

Step 9: Create and implement a regularly scheduled social media strategy

Step 10: Utilize the Internet as a powerful marketing tool

Step 11: Test, Test and Test!

Step 12: Measure, Analyze, and Modify

These steps are part of the 12 steps to online sales success using the 7 Essential Ecommerce Strategies of:

Hotel Branding, Hotel Blogging, Hotel Copywriting, Hotel Internet Marketing,...

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From: Hotel Ecommerce

Related topics : 12 steps to social media marketing success / social media marketing websites / hotels using social media / marketing through social media

Social Media 101: Building Relationships, Online Groups, and Brands

Topics include: Finding people on social networks that are discussing your industry; Building rapport with individuals on social networks; Growth strategies for managing an online group, helping your company become a social enterprise; Using online meetings, webinars, events, and local meetups to expand online group membership; How today's customers are talking about your business on sites like Facebook and Twitter, and reinventing sales and marketing in the process; Creating thought leadership...

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From: Situated Research

Related topics : online business social network / social media brand building / online social networking marketing / social media online marketing / how many people use social networking sites

Browsing the Internet safely using the Chrome browser | Digit.in

Do you like browsing the Internet? Looking for a safe way to browse? Here are some tips on browsing the internet safely using the Chrome browser

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Welcome to Digit's official YouTube English video channel.

Digit is India's most popular technology media brand across print, online and social media. Digit has 15 years of legacy in dishing out buying advice and informed opinions on how to make the most of technology in your daily lives. Digit is the only tech media publication with 2 test...

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From: Digit

Related topics : online social media websites / social media branding / social media services india

How to earn Social Media Marketing 032 Reviewing Twitter analytics

Learn dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of the social marketing with third-party add-ons.

Lynda - Social...

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From: sm shishir

Related topics : social media marketing twitter / social media marketing services / using social media marketing / marketing through social media / social media basics

How to earn Social Media Marketing 031 Reviewing Facebook analytics

Learn dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of the social marketing with third-party add-ons.

Lynda - Social...

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From: sm shishir

Related topics : social media marketing twitter / social media marketing services / using social media marketing / marketing through social media / social media basics

How to earn Social Media Marketing 010 Developing communication guidelines

Learn dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of the social marketing with third-party add-ons.

Lynda - Social...

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From: sm shishir

Related topics : social media marketing twitter / using social media marketing / marketing through social media / social media basics

How to choose the right social media platform + Why Periscope Is The BEST Platform To Brand

***Update: Grab your freebie here -- http://www.mayaelious.com/3-reasons-why-live-video-is-a-must-to-build-your-personal-brand/ ***

There are so many social media platforms that it's easy to get overwhelmed as you figure out how to best engage with your audience and grow your business. So how do you figure out which platforms to target? Are some platforms better than others?

Is this you? Are your trying to find the best platform for your business and audience?

In this video, I'll show you: ...

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From: Maya Elious

Related topics : social media brand building / social media audience engagement