Situated Research
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7 selected videos
Social Media 101: How to Start a Business Marketing Plan (updated)
Social media marketing can help your business to increase revenue and achieve a high ROI for marketing efforts. The cost / benefit ratio can often far surpass those of traditional marketing: many tools are free, and have a very wide reach. Social media marketing offers many of the benefits of word-of-mouth advertising, with an exponentially higher 'share' rate. Our webinar will describe the ins and outs of social media marketing by examining actual case studies of businesses that have worked...
Related topics : benefits of social media marketing for business / using social media as a market research tool / social media marketing plan / social media marketing tools / social media marketing roi
Social Media 101: Building Relationships, Online Groups, and Brands
Topics include: Finding people on social networks that are discussing your industry; Building rapport with individuals on social networks; Growth strategies for managing an online group, helping your company become a social enterprise; Using online meetings, webinars, events, and local meetups to expand online group membership; How today's customers are talking about your business on sites like Facebook and Twitter, and reinventing sales and marketing in the process; Creating thought leadership...
Related topics : online business social network / social media brand building / online social networking marketing / social media online marketing / how many people use social networking sites
Social Media 101: How to Start a Business Marketing Plan
Topics include: Defining social networking and social media; How to utilize the power of the most popular social networks; How to use each social network most effectively; How to develop a basic marketing plan; Long-term benefits of participation.
Related topics : social media network marketing / social media marketing plan / marketing through social media / social media basics
Social Media Marketing Effectiveness
Topics include: How usability affects social media marketing effectiveness; How social media button placement affects their performance; How the quantity of social media buttons affect their usage; Strategies for an effective social media marketing plan, specific to your industry / company; Measurement of your company's website marketing effectiveness.
Related topics : social media marketing companies / social media marketing strategies / social media marketing plan / social media marketing websites / marketing through social media
Social Media 101: Facebook Marketing and Lead Generation
Topics include: Defining a social media lead; How social networks can help to generate leads; How to create a steady stream of leads on social networks: starting and maintaining discussions; Best practices of successful Facebook pages, including how to get more people to share your content; Incorporating a Facebook welcome page; Using Facebook 'Insights' and marketing analytics to test your campaigns and get the best results.
Related topics : social media network marketing / social media help
Social Media: Measuring ROI
Topics include: Redefine the "R" in social media ROI; Measure the tone of blog posts, video views, search results and comments; Analyze the impact of your efforts; Translate social media conversations to sales; Translate your social media efforts into numbers.
Related topics : measuring social media roi / social media measurement / social media blogs / social media search
Social Media 101: Becoming an Expert
Topics include: Top 10 strategies to become a 'go-to' resource on social networks; How to pick significant resources to share; Top 5 links for credible sources, with detailed examples; Best practices for maintaining discussions and getting others to 'share' your content; Using marketing analytics to test your campaigns and get the best results.
Related topics : top social media experts / top social network
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