Guide to Understanding Revenue Attribution for Social Media Marketing

Although social marketing has since proven itself as a useful marketing tool to harness engagement, increase brand awareness, and provide customer insight, connecting it to ROI and attributing it to sales is not as straight forward. In this webinar Springbot and HootSuite will break down the importance of understanding revenue attribution by social channel - showing merchants how to analyze the good and the bad when it comes to social content, determine what is important, what might be a waste...

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From: magentocommerce

Related topics : using social media marketing / marketing through social media / social media branding guide

Why Companies Are Failing On Social Media

Why Companies Are Failing On Social Media

https://youtu.be/TpRi2os6idA

In this video, I tell you the EXACT reason why companies and major brands are failing everyday on social media platforms. The major issues lies with being robotic and too automated with content. Yes it's great to post things but doing it once a week or month is USELESS!

The answer is simple, BE HUMAN. The content created, made and published by a human and is also being ingested by the same as well. You need to interact...

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From: Eric Rossi

Related topics : social media monitoring companies / brands using social media

2015-Transforming Learning Through a Professional Learning Network -Jimmy Casas

ICE_IL Jimmy Casas

Shared notes: http://goo.gl/BBuUBH

The purpose of this session is to demonstrate the benefits of transforming the role of today’s educators from a traditional isolated learner to a connected learner through the use of Social Media tools and a Professional Learning Network. This session will reveal the positive impact of social media and enable participants to leave with new understandings and skills to become lead learners who transform learning spaces in today’s wide...

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From: Illinois Computing Educators

Related topics : impact of social and professional network / new social media tools / benefits of using social media in education

Higher Ed Live: Digital Identity Development

May 9, 2013 - Brandon Croke leads panelists Hilary Corna, Ma'ayan Plaut, MaryClare Brzytwa, and Mari Galicer discuss the role social media and the Internet plays in student's Digital Identity Development. Traditionally, Higher Ed Live's discussions revolve around how colleges should use social media to tell our campus story, connect with alumni, current, and prospective students, but we rarely spend as much time focusing on how students can be successful at personal branding, digital identity...

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From: Higher Ed Live

Related topics : digital identity social media network / brands using social media

Rosario Marin, Former United States Treasurer

If the Latino vote is now the key to the White House -- How does the Republican party re-invent its brand to become competitive? How can Hispanic Democrats use their social media and grass roots advantage to change the political map by winning states like Texas? Can the GOP's current crop of rising Hispanic stars make inroads with multicultural conservatives? Can Latino leaders leverage their new-found clout to change the narrative and improve the debate on immigration, education, Latin...

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From: Ahaa The Voice of Hispanic Marketing

Related topics : hispanic social media use

How Gatorade Uses Digital and Social to Drive Better Growth

Morgan Flatley, CMO of both the Gatorade and Propel brands, talks with Prophet Partner Eloy Trevino about achieving and maintaining healthy growth for the PepsiCo-owned brands through the brand's "Sweat it to Get it" campaign.

Gatorade was an early adopter in digital transformation. One of their big moves was building Mission Control, a social media command center, and really investing social media. The command center is a physical space, which brings awareness to the team and to the...

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From: Prophet

Related topics : social media investing

Social Media Tools: Apps & Websites

Here is a quick video on a few social media do's and don'ts when it comes to branding yourself and building your Beachbody business. I also share with you my most used applications and websites.

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From: Monica Lopez

Related topics : best social media websites for businesses / social media tools for business

33 Million reasons to use Social Media for Preventive Healthcare - Grupo Parada

Obesity, heart disease, diabetes, and asthma are major concerns in the Hispanic population, and they can all be prevented. 33.3 million US Hispanics are online, and Social Media is the best way to connect with Hispanics.

http://www.grupoparada.com/ #Marketing Consulting firm specializing in connecting brands with the online U.S. #Hispanic and Latin American markets. Tel (877) 762-6322 Ext 801

Like us on Facebook: https://www.facebook.com/grupoparada

Follow us on Twitter:...

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From: Grupo Parada, LLC. Hispanic Marketing Management.

Related topics : hispanic social media marketing

Linkedin training in Toronto with Up-Branding: How to use Linkedin for marketing your business

Advanced LinkedIn for marketing, Up-Branding, and Negotiation training in Toronto for generating leads and increasing your income.

http://linkedin.gr8.com

In these Master Classes, Phil Richardson and Danielle Papillon, who are Linkedin, Negotiation and Up-Branding gurus, will personally teach you how to use Global Best Practices in LinkedIn, Negotiation, and Up-Branding to improve your profits from marketing and operations by generating unlimited engagement and leads for your business....

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From: Your Profound Solutions

Related topics : brands using social media

SoloMobi - Social Video Live Events Marketing

http://www.solomobi.co.uk - SoloMobi - Marketing Strategies - Social Video Digital Marketing Bootcamp 2015

All you need to know about using video in social media marketing, looking at case studies and best practice plus practical learning with step by step guides.

Google Hangouts – Using your YouTube channel for live meetings, webinars and web presentations + live demo.

Build Your Brand Using Live Video Events

Google Plus Hangouts On Air (HOA’s) are a powerful tool. More businesses are...

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From: And... We Are LIVE

Related topics : social video marketing / social media marketing strategy steps / social media marketing ideas for business / search & social media marketing