12 B2B Social Media Case Studies - Online Marketing Blog

Lee Odden ��� B2B Marketing , Content Marketing

Content Marketing has long been a staple for the�B2B Marketing world�with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs . Far more research is conducted�before sales contacts are made providing...

Read more


Website: http://www.toprankblog.com

Related topics : b2b social media marketing / social media b2b marketing metrics / b2b social media case studies / social media marketing program / 12 steps to social media marketing success

what is emerging media - (e)merging (me)dia

Emerging media is the evolution of utilizing technology to share information in new and innovative ways. Current trends in marketing include an explosion in digital media with...

Read more


Website: http://muemergingmedia.weebly.com

Related topics : current trends in social media marketing / new trends in social media marketing / social media marketing messages / social media network marketing / social media marketing campaign

Internship Opportunities at NBC 5 and Telemundo Chicago

Internship Opportunities at NBC 5 and Telemundo Chicago

Read about internship opportunities at NBCChicago

Receive the latest about-us updates in your inbox

Email

Privacy policy | More Newsletters

NBCChicago.com

Become a NBC 5 Chicago and Telemundo Chicago intern and learn broadcasting and digital from our world-class teams!�

NBCUniversal is one of the world's leading media and entertainment...

Read more

Date: 2017-03-10 06:36:04
Website: http://www.nbcchicago.com

Related topics : social media market research companies / using social media to conduct market research / using social media as a market research tool / using social media for marketing research / social media monitoring for market research

Executive Certificate in Digital and Social Media Marketing

Executive Certificate in Digital and Social Media Marketing

Programme Objectives

Upon successful completion of this programme, students are expected to be able to:

assess and adopt different digital marketing channels such as email marketing, online PR, search engine marketing and mobile marketing as appropriate;

develop digital marketing plans for organizations;

utilize the latest digital media...

Read more


Website: http://www.polyu.edu.hk

Related topics : certificate in digital media marketing / digital media marketing strategy / digital media marketing plan / digital media marketing courses / digital media marketing

25 Direct Marketing Statistics: Direct Mail Works | Compu ...

Posted on July 17, 2014 by Compu-Mail

With the rise of email and social media, many leap to declare print and direct mail "dead." But don't let them fool you! These 25 Direct Marketing Statistics prove that direct mail is still alive and well, and is above all a profitable and worthy component of your integrated marketing strategy. (Want more stats? We've added new direct mail stats for 2015 and...

Read more


Website: http://compu-mail.com

Related topics : direct marketing media strategy / direct marketing media types / social media marketing small business / direct marketing media / social media marketing campaign cost

Marketing Director Job Description | Charter Selection

Download Job Description

Clark Skinner heads up the marketing recruitment team.

The Marketing Director holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

Duties of the Marketing Director: 

Development and implementation of the Brand strategy.

Developing the marketing strategy for new and existing products

Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.

Working closely with the company's Sales team;...

Read more


Website: http://www.charterselection.com

Related topics : social media marketing director job description / digital and social media marketing manager job description / social media marketing manager job description / digital social media marketing job description / new media marketing manager job description

Three Steps Toward Managing Reputational Risk - Risk ...

Print

Three Steps Toward Managing Reputational Risk

It seems that nearly every business day brings news of an oversight or misstep that shines a bright light on the need for a new way of looking at reputational risk. When tragedy and misfortune strike, some of the largest and otherwise well-equipped organizations have realized that they overlooked reputation as a performance indicator and...

Read more


Website: http://deloitte.wsj.com

Related topics : online risk and reputation management / reputational risk management / online reputation management business opportunities / social media online reputation management / social media reputation management software

Penrith Panthers star Bryce Cartwright targeted by social ...

Social media storm: Bryce Cartwright. 

Photo: Getty Images

The account was suspended but the NRL Integrity Unit is believed to be in possession of the messages and has already spoken to the Panthers, who count Cartwright as arguably the best prospect in a club laden with future internationals. 

"The NRL Integrity Unit is aware of online activity relating to Bryce Cartwright and has asked the...

Read more


Website: http://www.smh.com.au

Related topics : social issues in media and information / social issues in media / social media integration / why use social media / using social media

5 Step to MORE LEADS & BIG M.O.N.E.Y. with Social Marketing

Have the confidence that comes with a proven marketing program that puts your business in the right place, at the right time, so highly profitable clients that you love working with are clamoring to work with you!

Any of this sound familiar?

You're tired of selling yourself, and you're ready for clients to start coming to you!

You're overwhelmed by the amount of marketing options you have...

Read more


Website: http://5stepsocialmarketing.com

Related topics : advantages of social media marketing for small business / social media marketing small business / advantages of social media marketing for business entrepreneurs / social media marketing business opportunity / benefits of social media marketing for business

Sports Media & Communications | Sports Management Worldwide

Meet Your Course Mentors

Jen Mueller

Jen Mueller pursued a career in sports broadcasting after repeated comments of "talks too much" from teachers and family members. A 14-year sports communications veteran, Jen currently serves as the sideline radio reporter for the Super Bowl Champion Seattle Seahawks. She is also part of the Seattle Mariners television broadcast team on ROOT Sports.

In...

Read more


Website: http://www.sportsmanagementworldwide.com

Related topics : sports management and social media / social media public relations / social marketing public relations / integrated marketing communications social media / sports and social media marketing

Social marketing - Wikipedia

Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools and techniques to social issues.

Social marketing applies a "customer oriented" approach and uses the concepts...

Read more

Date: 2017-03-05 15:56:19
Website: https://en.wikipedia.org

Related topics : using social media as a market research tool / using social media to conduct market research / advantages of using social media for market research / using social media for marketing research / social marketing strategies for changing public behavior kotler

The Best Social Media Platforms for Your Business

The best social media platforms for business

If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them.

1. Twitter

Who should use it: Everyone - from individuals to the largest multinational corporations

What to share: Start, join, and lead...

Read more


Website: thenextweb.com

Related topics : social media platforms for business / types of social media platforms for business / social media network where friends share / social media networking sites business / make your own social networking site like facebook

Fundamental Media - Financial Specialist

Since it was founded in 2003, Fundamental Media has grown substantially becoming a leading specialist in media consultancy and advisory services. With a global reach from the UK and Europe, Asia and the Middle East to the Americas, Fundamental Media works exclusively across the financial industry providing media intelligence, planning and buying.

WHO WE ARE

LOCAL KNOWLEDGE, GLOBAL...

Read more

Date: 2017-03-07 17:46:18
Website: http://fundamentalmedia.com

Related topics : social media marketing industry report / social media market research companies / social media management company business plan / social media marketing industry / social media market research tool

The Pros and Cons of Direct Marketing - MarketingTango

Direct marketing has a reputation for intrusiveness and downright annoyance. The challenge for marketers is to use these powerful tools for good! Too many businesses abuse direct marketing techniques because they don't understand how to integrate the tactics into their overall marketing strategy.

According to Ira Kalb in Business Insider , online social networks are really just new forms of...

Read more


Website: http://www.marketingtango.com

Related topics : direct marketing media channels / direct marketing media tools / direct marketing media strategy / direct marketing media / marketing direct

Media Analysis - ARGUS

Reputation analysis

Media response analysis

Media response analysis is the traditional standard product for recording quantitative media coverage. The quantitative media response achieved is reflected across all different media and channels based on the number of articles, the figures for circulation and reach, the equivalent advertising value and other structural data such as publication types...

Read more

Date: 2017-03-10 06:45:16
Website: https://www.argus.ch

Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media to conduct market research / using social media for marketing research / social media analysis tools online

Forever Digital | Marketing & Social Media Agency Manchester

Forever Digital is a leading independent digital brand agency with a core client base in sport, leisure, fashion and lifestyle.

Manchester's brand focused creative, social media and digital marketing agency

Forever Digital is an award winning digital agency based in the heart of Manchester's creative hub, the Northern Quarter.

With a heritage of being Manchester's most renowned social media agency, Forever's creative spectrum stretches from web design to the...

Read more


Website: https://www.foreverdigital.co.uk

Related topics : digital media marketing agency / creative marketing social media / digital media marketing / social media marketing agency uk / social media marketing agency

Social science - Wikipedia

Sustainable Development

The social science disciplines are branches of knowledge taught and researched at the college or university level. Social science disciplines are defined and recognized by the academic journals in which research is published, and the learned social science societies and academic departments or faculties to which their practitioners belong. Social science fields of study...

Read more

Date: 2017-03-06 08:37:47
Website: https://en.wikipedia.org

Related topics : integrated marketing communications social media / articles about social media communication / integrated marketing communications media / marketing communications social media / social media internal communications

Courses - University of Greenwich

The analysis of online media with NodeXL

Registration for all workshops is now closed.

Instructors: Francesca Rossi, Dr Guido Conaldi

The workshop will provide the necessary tools for retrieving information from the Web and from the most popular social media, visualizing and analyzing networks using a hands-on approach.

Participants will learn how to retrieve and visualize social network data...

Read more


Website: https://showtime.gre.ac.uk

Related topics : social network software open source free / social network analysis software open source / social networking platform open source / social network platform open source / analysis of social network data

Effects of Social Networking Sites to Study Habits of ...

Effects of Social Networking Site to the Study Habit of the Students Essay

...The users of social networking sites (SNS's) build online profile and share information, including personal information, photographs and connect with other users, whether it is to communicate with old friends or find new friends. Nowadays, social networking sites such as Facebook, Twitter, Tumblr, MySpace and others are...

Read more


Website: http://www.studymode.com

Related topics : make a free social networking site / social networking sites have a negative impact / social networking negative impact on society / requirements for creating a social networking site / why do students use social networking sites

4 Video Contest Ideas to Boost Your Social Engagement ...

Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe . Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video, according to a recent infographic by Hubspot.

But what promotional strategies should marketers be considering when they think about...

Read more


Website: http://www.convinceandconvert.com

Related topics : social media marketing strategy example / social media marketing strategies / social media marketing strategy / creative social media marketing ideas / creative marketing social media

Online Marketing Course | Masters in Marketing | InterActive

Dual MSc & MA in Strategic Marketing (Digital Marketing and Social Media) more info

Dual MSc & MA in Strategic Marketing...

Read more


Website: http://www.studyinteractive.org

Related topics : strategic media marketing / integrated marketing communications social media / master in digital & social media marketing / luxury brand social media marketing / integrated marketing communications media

Semantic Social Network Analysis - Semantic Scholar

Share

Abstract

iv "I hope that while so many people are out smelling the flowers, someone is taking the time to plant some." Abstract The outburst of social functionalities in web-based applications has fostered the deployment of a social media landscape where people freely contribute, gather and interact with each other. The integration of various means for publishing and socializing allows us...

Read more


Website: https://www.semanticscholar.org

Related topics : social network analysis web / social network analysis application / semantic social network / analysis of social network data / network analysis social media

Future Marketing Innovations - FMI | Conference

5 key reasons why you should attend Future Marketing Middle East 2017:

15+ hours of content

shaped to meet the specific needs of senior marketing professionals operating in the UAE and wider GCC.

Create new contacts and build new relationships with the people you want to meet.

Strategic networking opportunities with 120+ industry decision makers (including representatives from the following...

Read more

Date: 2017-03-10 05:54:39
Website: http://www.futuremarketingme.com

Related topics : new media marketing strategies / b to b social media case study / social media marketing strategy template / social media marketing strategy example / social media marketing strategies

Social MarketPlace • BuddyBoss

Social MarketPlace, for WC Vendors

Build your MarketPlace on WordPress and BuddyPress

Version 1.3.1 Release Date February 23, 2016 Updated February 10, 2017 Compatible to: WP 4.7+, BP 2.7+ Video Tutorials

Launch a Cutting Edge MarketPlace site

Social MarketPlace gives you the tools you need to create your own online marketplace. It takes full advantage of WooCommerce and WC Vendors, and adds all...

Read more


Website: https://www.buddyboss.com

Related topics : social media online marketplace / make your own social networking site for free / making your own social networking site for free / make your own social network site free / social media marketplace

Digital Reputation Management - DRM - Lumentus

About Digital and Online Reputation Management 

YOUR REPUTATION IS NOW DIGITAL

GOOGLE, BING AND YAHOO ARE NOW YOUR FRONT DOOR

DIGITAL AND ONLINE REPUTATION MANAGEMENT STRATEGY:

Build a digital fortress, manage your search results and own your online namespace

Create an integrated communications plan that achieves your...

Read more


Website: http://lumentus.com

Related topics : search me online reputation management / social media online reputation management / online reputation management strategy / online reputation management business plan / digital reputation management

Social Customer Service - Avaya Social Media Services ...

2500+ Employees

Customer Engagement

Today's customer relationships are ongoing conversations that unfold across time and channels. Phone, video, email, chat, social: It's all one integrated omnichannel now. Done right, seamless execution pays off in increased revenue and higher lifetime value of customers. Our customer engagement solutions make it possible. 

Team Engagement

Team engagement is the magic that happens when everyone in your workforce is connected effortlessly to the mission, to each other and to...

Read more

Date: 2017-03-10 06:13:18
Website: http://www.avaya.com

Related topics : social media services / social media impact on relationships / social media integration

Online brand monitoring | Com Laude

We provide a range of monitoring services to ensure your IP's integrity online. Clients can choose from brand monitoring, social media monitoring,...

Read more


Website: https://comlaude.com

Related topics : social media brand monitoring / brand monitoring services / social media monitor / monitoring social media / brand monitoring

Liquid Marketing Communications - Liquid Branding is a ...

COMMUNICATIONS

COMBINING SCIENCE AND ART TO CRAFT BRAND STRATEGY AND MARKETING COMMUNICATIONS IN THAILAND AND MYANMAR

As firm believers in the oft-quoted maxim that 'creative without strategy is art, creative with strategy is advertising', at LIQUID, you'll find detail-oriented analysts who forensically examine a brand's...

Read more


Website: http://www.liquid-branding.com

Related topics : social media branding strategy / social media branding for business / brands using social media / integrated marketing communications social media / marketing communications social media

10 Social Media Tools For Learning - theelearningcoach.com

Do you have a training or information need that could benefit from a social media strategy? Understanding the universe of options can help you match your need to the best approach.

Here are descriptions of ten applications representing different social media technologies that promote learning. Many of these tools and services are free or have a free trial period, which can encourage...

Read more


Website: http://theelearningcoach.com

Related topics : make your own social networking site for free / making your own social networking site for free / make your own social network site free / build your own social networking site for free / social network sites public private or what

SMG Convonix: Integrated Digital Marketing Solutions (SEO ...

TAKE CHARGE OF YOUR ONLINE PRESENCE

Get relevant and targeted visitors from Google & other search engines with our SEO services

Learn more about Search Engine Optimization

INCREASE YOUR REVENUE

Get improved ROI on Google Adwords and Yahoo's paid search platforms with our paid search marketing & PPC campaign management services

Learn more about Paid Search Marketing

CONNECT WITH AUDIENCES

Leverage...

Read more


Website: http://www.convonix.com

Related topics : online brand reputation monitoring and management / online brand reputation management services / online brand reputation management / social media online reputation management / online brand reputation monitoring

Social business model - Wikipedia

Characteristics of Organizations Adopting the Social Business Model[ edit ]

Organizations that fully adopt the social business model will exhibit four key characteristics: [6]

Connected - employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications...

Read more

Date: 2017-02-15 19:29:27
Website: https://en.wikipedia.org

Related topics : social media changed business / business use of social networking sites / social media networking sites business / social networking sites for business / social media tools for business

Seoul Declaration of the Global Social Forum 2013 | RIPESS ...

Follow us on social media!

Resources

Seoul Declaration of the Global Social Forum 2013

8/11/2013

Click here to download the PDF version

Global Crisis and Social Economy

The financial crisis of 2008, which triggered the European fiscal crisis in 2011, has eventually led to recent financial instability in Asian countries and in resource-abundant nations. It is undeniable that undue emphasis on...

Read more


Website: http://www.ripess.org

Related topics : social economy and sustainability research network / social solidarity economy network / sharing economy social network / seoul social economy network / social economy research network

Hotel Internet Marketing Company | Blue Magnet Interactive

We are Blue Magnet Interactive

Valuing relationships, reliability, and fun since 2007.

The Blue Magnet Blog

The latest buzz in the biz.

Trusted Hospitality Marketing

Building Relationships & Helping Hotels Shine in the Digital World

Our Team

Get to know the Blue Magneteers! We know you'll love our unbelievably talented, friendly, and creative team of digital marketing specialists.

Read More

Our...

Read more

Date: 2017-03-10 11:00:21
Website: http://www.bluemagnetinteractive.com

Related topics : digital media marketing strategy / digital media marketing agency / digital media marketing plan / social media marketing optimization services / internet social media marketing services

Then and now: a history of social networking sites - CBS News

Next

December 1995: Classmates

Originally launched as a list of school affiliations, Classmates came out in December 1995. The site, founded by Randy Conrads, later incorporated features like member profiles and friends lists. The company was sold to United Online in 2004 and suffered from a string of controversies, including an investigation by Andrew Cuomo, who was New York Attorney General at...

Read more


Website: http://www.cbsnews.com

Related topics : social media networking sites business / top social media networking sites / social media networking sites list / social networking sites for business professionals / social media network sites

Sales Training - SOCO/ The Sales Optimisation Company ...

Sales Training

SOCO/ Selling[TM] Methodology

SOCO/ Sales Training helps build high performance sales teams in organisations with sales teams of one to one thousand (and more). Our suite of solutions and products are designed to get sales staff trained quickly and efficiently with minimal downtime.

We believe in creating solution-focused, goal-oriented sales professionals that take pride in their...

Read more


Website: http://www.sohosalescoaching.com

Related topics : social media for sales people

Chatmeter Local Brand Management Platform for Chains and ...

Our trusted data and actionable results have helped:

Review Management

Chatmeter monitors all your stores on a daily basis and notifies you right away of new reviews found on over 20 local search and review sites. Benchmark each location along with competitors and receive daily alerts of new reviews to respond and engage customers.

Review Monitoring

Our dashboard allows you to easily monitor and...

Read more


Website: http://www.chatmeter.com

Related topics : social media sites list for business / social media monitoring software reviews / monitoring social media conversations / social media tracking tools