50 Promotion Tactics To Include In Your Content Marketing ...

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Get active with guest posts

It's no secret that guest posting is a powerful way to promote your brand and your content, but what many marketers get wrong is following the mistaken belief that you need to post on high volume sites to ensure visibility.  Instead, consider a recent HubSpot case study , which follows Bamidele Onibalusi, a writer and blogger who was able to secure 60,000 new...

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10 Places to Find Free Marketing Courses Online - Study.com

10 Places to Find Free Marketing...

10 Places to Find Free Marketing Courses Online

Marketing can be any way in which entrepreneurs and businesses seek to inform potential customers about their products. Here are some great free online resources to learn about marketing.

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Date: 2017-01-11 08:12:02
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Executive Certificate in Digital and Social Media Marketing

Executive Certificate in Digital and Social Media Marketing

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Upon successful completion of this programme, students are expected to be able to:

assess and adopt different digital marketing channels such as email marketing, online PR, search engine marketing and mobile marketing as appropriate;

develop digital marketing plans for organizations;

utilize the latest digital media...

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Marketing Management - Toronto, Canada

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How to Respond to Criticism of Your Social Media Marketing ...

No social media marketing campaign is a complete success. It never is. Although you may reach many more people than you could have ever imagined, more likely than not, you're still bound to upset some people and even potentially spark an inflammatory response among a few others. From the outset, before you launch your SMM campaign, you need to plan for the potential criticism that may come your...

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view our public records information

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Date: 2017-03-10 06:01:28
Website: http://www.lonestar.edu

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5 efficient reputation management strategies | Articles | Home

5 efficient reputation management strategies

By Mike Zammuto | Posted:�July 8, 2013

Tweet

Perception is reality, and in today's digital landscape, a negative reputation can be the kiss of death for any business or brand. That's why online reputation management is such an increasingly important, field. As online search inquiries and review sites come more and more to dictate a business' bottom...

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Integrated Marketing | What is Integrated Marketing?

What is Integrated Marketing?

Integrated marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort - across television, radio, print, Internet, and in person - is presented in a similar style that reinforces the brand's ultimate message (See also Brand Marketing ).

Consider,...

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Small Business Reputation Management: 4 Tips to Monitor ...

Here's a small business reputation management checklist with tips on where to look, what to listen for and how to effectively respond.

1. Make Reputation a Priority

The first step to improving your online reputation is to make it a priority. As noted by Small Business Trends , it takes just a few online attacks or poor reviews to damage your reputation. But if you put in the work to effectively...

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Online Marketing Course | Masters in Marketing | InterActive

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Creative web design & digital media agency in Wales | S8080

S8080 is an independent web design and digital agency established in 2000 based in the UK. Our core areas of expertise are web design, web development, web usability, branding, digital marketing, SEO and mobile and app development.

We are on the Cabinet Office Crown Commercial Service

G-Cloud framework for Drupal, Umbraco and EPiServer UX,...

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Date: 2016-11-08 09:38:31
Website: http://www.s8080.com

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2016 Public Relations Trends: Are You Ready for What # ...

Leave a Comment

Change is inevitable. For the sake of progress, change is absolutely essential.

If you've worked in PR longer than a couple of years you've likely thought about how different your job was two years ago, let alone five or ten years ago. So much has changed about how we do our job and what is expected from us, and it continues to change.

A few months ago PR Newswire asked PR...

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Meet Jake: The darling of social media - This Is Africa

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An iconic picture depicting a young African boy seated at a desk, with a pensive look on his face, frantically writing on a piece of paper  is currently amongst one of Africa if not the world's most famous and widely shared memes.

Social media users across Africa have been asking about the origins of this iconic image, the identity of the boy and context within which the image was taken....

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Website: https://thisisafrica.me

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8 Great Social Networking CMS | CMS Critic

By Kaya Ismail May 27, 2013 (Updated: September 20, 2015) Articles and Editorials

Global social media finally hit the 1 Billion user mark in 2012 - and there have been no signs of slowed growth since. As they compete, Facebook, Twitter, LinkedIn and many others are slowly but surely bringing social networking to every corner of the earth.

As a result of such exponential growth, the number of...

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Date: 2017-03-09 13:15:49
Website: https://www.cmscritic.com

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LeadDog - Marketing Group

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Dan Mannix founded LeadDog 14 years ago and has built the agency into a 165+ person, full-service, global agency that creates strategic marketing and experiential marketing campaigns. Dan leads the agency's efforts in creating long-term partnerships with clients including Intel,...

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Website: http://leaddogmarketing.com

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The State of Global Programmatic

Having transformed advertising markets and practices within the U.S., the programmatic revolution is already well underway in the rest of the world. Using data and interviews, this white paper explores the state of global programmatic today, including the strategies and tools that will help marketers drive growth.

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12 Proven Steps to Successful Giveaway Campaigns

Giveaway campaigns are great for getting people talking about your brand. But it's the perfect giveaway that sparks dynamic growth we're all seeking!

Creating the perfect giveaway doesn't have to be hard. There are proven tactics you can use today, no matter how large or small your reach is, to drive traffic, attract new fans and followers, capture leads, and generate new top-line sales.

Just...

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Social analytics for retail | IBM Big Data & Analytics Hub

See how a fashion retailer responded to real-time fashion trends and sentiment analysis emerging from social media data. By late afternoon, the fashion retailer was ready to launch a set of exclusive offerings available for immediate pre-order. Social analytics is driving real financial results.

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Date: 2017-03-09 12:12:00
Website: http://www.ibmbigdatahub.com

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Plans & Pricing | ReviewTrackers

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Within a few minutes of logging into ReviewTrackers for the first time, I sent a handful of requests for reviews, and a few hours later, I received two emails notifying about new reviews on our listings! ReviewTrackers makes it super easy to get organized and monitor activity across all of your listings!

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Why Reputational Risk Is a Strategic Risk - Risk ...

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Why Reputational Risk Is a Strategic Risk

In today's risk-filled business environment, it can be hard for executives to have confidence that their plans and strategies will play out as expected. A big reason is that strategic risks --those that either affect or are created by business strategy decisions--can strike more quickly than ever before, hastened by rapid-fire business trends and...

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Website: http://deloitte.wsj.com

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Viral marketing - Wikipedia

History[ edit ]

The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. [7] As this then began to influence marketing gurus , it took on a life of its own in that new context.

The term viral strategy was first used...

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Date: 2017-03-06 22:28:35
Website: https://en.wikipedia.org

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Marketing / Promotions | Jobs and Careers | Disney ...

Our Marketing teams use their communications skills to ensure that our stories are told in the best ways possible. These teams may have the opportunity to enhance and play a critical role in coordinating a unified voice for all communications. And also help sustain our positive image in a fast-changing and complicated media landscape.

As a Professional Intern, responsibilities may include brand strategy, advertising,...

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The Differences Between Brand And Reputation | Branding ...

Brand and reputation are tightly linked but not synonyms. I raise this because I seem to be having more and more conversations where brand projects are being renamed as reputation  projects to make them more "palatable" internally. That in itself says a lot about what senior management think brand is and why they believe it's not what they need.

It's commonplace to talk about having a brand and...

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White Label Reputation and Review Management Software for ...

Attention Marketers, SEOs and Agencies:

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Online reviews matter in business. A lot. Reviews give a company greater visibility online and are insanely influential in converting leads into customers. The problem is: All the...

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Date: 2017-02-22 22:13:47
Website: https://www.grade.us

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SocialStories | Social Media Marketing

OUR STORY ...The world's leading tourism brands selects BrandStory Asia!

 

Established since 2003, BRANDSTORY is an award-winning tourism marketing agency drawing talents from the Asia's cosmopolitan cities of Shanghai, Hong Kong, Chengdu, Guangzhou and Singapore, as well as the capitals of Beijing and Taipei.

 

An agency of charismatic storytellers, BRANDSTORY employs a strategic mix of...

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14 Key Attributes For New Public Relations Professionals

pr , public relations

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Public relations has changed significantly over the last few years. Even if you don't buy into the idea that online communities and relationships are part of the public relations function, it's hard to deny the rising importance of blogs, the gradual decline of traditional media and the impact that online conversations can have on brands. If you do believe that...

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Website: http://davefleet.com

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Marketing Trends for 2014 and into 2015 - Smart Insights ...

So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.

But, I would like...

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Website: http://www.smartinsights.com

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We monitor the web to protect your identity -BOTTOM LINE.  Search engines like Google, Yahoo and Bing scour the internet for fresh content on newsletters, blogs, review sites (Yelp) and social media, to provide consumers with up-to-date content on what they're searching for.  If a consumer is searching for your product or brand, the last thing you want them to find on the first...

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Marketing Direction

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Unicepta: Corporate Reputation

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Our global media analysis expertise for your sustainable reputation management: Our reports tell you where your company stands in terms of reputation. Our consultants tell you what this means for your communication.

How others talk about your company is valuable social capital. However, it is becoming increasingly...

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Bring It Online - Branding, Advertisement and Cataloging ...

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No doubt, many fabricators have plenty of potential in terms of manufacturing great products. But, fail to find an authentic platform to sell that merchandise and generate good revenues. What if you get a readymade solution for all your E-commerce needs at one platform? Yes, it is quite possible when at� Bring It...

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Home - Digital Media Services UK Limited

DMS SELECTS PIXIT MEDIA'S PIXSTOR STORAGE TO SUPPORT EXPANSION

We've enhanced our technical production facilities with a substantial investment in Pixit Media's software-defined scale-out storage solution, PixStor.

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DMS COVERAGE AT NBA GLOBAL GAME LONDON!

Future Sport and Digital Sport profile Tiger Films' work at NBA Global Game London 2017, from interviews with sporting legends to...

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Date: 2017-03-10 10:26:42
Website: http://www.dmsukltd.com

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Future Marketing Innovations - FMI | Conference

5 key reasons why you should attend Future Marketing Middle East 2017:

15+ hours of content

shaped to meet the specific needs of senior marketing professionals operating in the UAE and wider GCC.

Create new contacts and build new relationships with the people you want to meet.

Strategic networking opportunities with 120+ industry decision makers (including representatives from the following...

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Date: 2017-03-10 05:54:39
Website: http://www.futuremarketingme.com

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Strategic Fuse - Chicago's Premier Trade Fund Management ...

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