WTM 2013 - Is social media the reason behind the rapid growth of cruising?

Social media is an area of marketing and communication that is being used by a large number of travel companies as part of their strategy to engage new customers. Indeed recent research suggests that social media provides a 3:1 return on investment. One sector of the travel industry that has seen tremendous success and that greatly relies upon engaging new customers for continued growth is cruising.

Using a number of experts from within the cruise industry and from social media this session...

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From: World Travel Market London

Related topics : travel industry using social media / travel industry social media marketing / social media marketing strategy example / social media marketing companies / social media engagement

In-class Recording of MBA Guest Talk on "Monetizing Models on Social Media" Dec. 2013

Ms. Joy Bellefontaine- Head of Business Systems at Central European Media Enterprises connected from Prague gave a guest talk on Google Hangout on "Monetizing Models for Traditional Digital Content on New Media" on 22nd December 2013 to e-commerce class of Colombo MBA 2013. During Joy's presentation, she highlighted the trends and challenges in broadcast media industry, new trends in new media and how traditional media should adopt new revenue models and business strategies to remain in the...

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From: Chaminda Hettiarachchi

Related topics : new trends in social media marketing / social media strategy example 2013

Social Media Analytics for Higher Ed: Benchmarking Influence

This presentation was given at the 1st Higher Ed Analytics online conference (HEA13) on Feb 6, 2013 by Adrian Ebsary, Online Community Specialist -- University of Ottawa

http://higheredexperts.com/hea13

How do you justify all the work done on social media? Choosing the right metric to quantify return on investment is challenging with social media. While a number of big name companies such as Klout and PeerIndex offer comprehensive dashboards with content analysis tools for multiple social...

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From: HigherEdExperts

Related topics : social media metrics tools / social media network sites / social media analytics tools / companies that use social media effectively / social media content