World Travel Market London
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7 selected videos
WTM 2013 - Is social media the reason behind the rapid growth of cruising?
Social media is an area of marketing and communication that is being used by a large number of travel companies as part of their strategy to engage new customers. Indeed recent research suggests that social media provides a 3:1 return on investment. One sector of the travel industry that has seen tremendous success and that greatly relies upon engaging new customers for continued growth is cruising.
Using a number of experts from within the cruise industry and from social media this session...
Related topics : travel industry using social media / travel industry social media marketing / social media marketing strategy example / social media marketing companies / social media engagement
2015 UNWTO & WTM Ministers' Summit - Destination Branding: new challenges in a changing market
Destination branding is an ever growing complex challenge. Social media, new business models and the empowerment of consumers all around the world have changed the rules of the game. Destination management organizations revaluate their structures and marketing strategies to adapt to the new market trends.
The 2015 edition of the UNWTO/WTM Ministers’ Summit on the theme of Destination Branding: new challenges in a changing market will focus on the changes shaping tourism markets and how...
Related topics : new trends in social media marketing / social media brand management / social media rules of engagement
WTM & Travel Perspective - The Best of Social Media 2016
Last year, the winner was Promote Iceland and its #AskGudmundur campaign. Now our flagship panel reforms to review the best social media marketing campaigns of 2016. See how industry leaders are pushing the boundaries and working with influencers despite limited budgets to create campaigns that actually work. A must-visit for any serious social media marketer.
Related topics : social media marketing campaign / marketing through social media / social media promotion
Social Travel Market - Twitter Fail Crisis Management
Many travel organisations have turned to social media to help them out of a crisis, as well as in-house training by media and crisis specialists....
Related topics : social media crisis / manage social media / social media help
WTM & Travel Perspective - Social media in tourism masterclass - WTM 2016
Visit Philly has long been at the forefront of the use of social media in all its various forms to promote the state. What has it learned along the way, what has worked – and failed - and what can other destinations and travel brands expect to contend with in 2017.
Related topics : brands using social media / social media promotion
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