Chaminda Hettiarachchi
Rank: 2495 / 4486
2 selected videos
In-class Recording of MBA Guest Talk on "Monetizing Models on Social Media" Dec. 2013
Ms. Joy Bellefontaine- Head of Business Systems at Central European Media Enterprises connected from Prague gave a guest talk on Google Hangout on "Monetizing Models for Traditional Digital Content on New Media" on 22nd December 2013 to e-commerce class of Colombo MBA 2013. During Joy's presentation, she highlighted the trends and challenges in broadcast media industry, new trends in new media and how traditional media should adopt new revenue models and business strategies to remain in the...
Related topics : new trends in social media marketing / social media strategy example 2013
MBA Presentation on "Social Media:The New Hybrid Elements of the Promotional Mix" November, 2013
A Group of MBA Students at Colombo University did a presentation on "Social Media:The New Hybrid Elements of the Promotional Mix" in November, 2013. The presentation was based on a article by Glynn Mangold and David Faulds published by Kelly School of Business of Indiana University, USA. The main features of the presentation were the customization of the content to local situations and high use of social media in carrying out the presentation. This innovative and high learning presentation was...
Related topics : social media promotion mix / business using social media / social media content
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