Social Media 101: How to Start a Business Marketing Plan (updated)

Social media marketing can help your business to increase revenue and achieve a high ROI for marketing efforts. The cost / benefit ratio can often far surpass those of traditional marketing: many tools are free, and have a very wide reach. Social media marketing offers many of the benefits of word-of-mouth advertising, with an exponentially higher 'share' rate. Our webinar will describe the ins and outs of social media marketing by examining actual case studies of businesses that have worked...

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From: Situated Research

Related topics : benefits of social media marketing for business / using social media as a market research tool / social media marketing plan / social media marketing tools / social media marketing roi

Website Marketing and Social Media Integration

On Wednesday, May 2, 2012, Rob Petersen, President of BarnRaisers visited us to discuss web marketing and social media. The session covered:

- Branding

- Content Strategies that work

- Social Media Activities - FaceBook, LinkedIn, You Tube, Twitter, Blogs

- Case Studies

- Measurement & Return on Investment (ROI)

- About Mobility & Scalability

For more information, please visit: http://www.darienlibrary.org/events/website-marketing-strategies-and-social-media-integration

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From: Darien Library

Related topics : social media marketing strategies / marketing through social media / social media content

DTC Wine Case Study #5 - ROI of VinTank & Social Strategy

"I get a lot of questions from wineries throughout the nation about the true ROI of using VinTank and social media to grow direct wine sales and retain loyal customers. In this informative case study, Craig Camp, managing partner of Cornerstone Cellars and Brandon Farley, community manager of VinTank share best practices for leveraging the VinTank tools. Craig also reveals his measures of true ROI." - Sandra Hess, DTC Wine Workshops

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From: DTC Wine Workshops

Related topics : social media roi case study

Simplify your Social Media Metrics

Having trouble getting your executives to understand social media metrics? Maybe you’re making it too complicated, says Lewis Bertolucci, head of social media at Humana, Inc.

This clip is excerpted from a Ragan Training webinar, “Social media ROI: A no-nonsense guide to measure your social marketing." Learn more about the session here: http://goo.gl/mLEb4B?trk=YOUTUBEN.

The video is part of Ragan's distance-learning portal, Ragan Training. The site contains hundreds of hours of case...

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From: Ragan Communications

Related topics : social media roi metrics / marketing through social media

Tips on Application of Social Media on Search

o Adrian Ang shared on how to use Social Media Strategies to improve your Search Marketing, thus better ROI.

o Case Study on Teen Wolf AXN - how to break away from the current posting and create a new ranking for new trailer

Contact us for more details http://www.advantageseo.sg/

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From: AdVantage SEO LLP

Related topics : search & social media marketing / social media roi case study / social media tips

Social Media Strategies in Search Marketing (SES S'pore 2011)

o Adrian Ang shared on how to use Social Media Strategies to improve your Search Marketing, thus better ROI.

o Case Study on Teen Wolf AXN - how to break away from the current posting and create a new ranking for new trailer

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From: AdVantage SEO LLP

Related topics : social media marketing strategies / using social media marketing

Giving Tuesday Ideas with the Biggest ROI

Together with +Double the Donation, +Giving Tuesday's +Kait Sheridan, +America's Charities Sarah Ford, and +americascoresbayarea's +Colin Schmidt, Greater Giving brings you a Google+ Hangout on 10/9 at 9:30am PST on the “The Top #GivingTuesday Ideas That Yield The Biggest ROI”. The Google Hangout will feature examples as well as host guest panelists to discuss how they planned their #GT2013 campaigns. Our case studies will touch on social media, email campaigns, donation pages,...

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From: Greater Giving

Related topics : social media roi case study

PBS's Downton Abbey: What's the ROI of its social media?

Learn more about this session: http://ragantraining.com/video/downton-abbey-metrics-measuring-value-social-media-strategy?trk=YOUTUBEN

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PBS works hard to engage fans of "Downton Abbey" on its social media channels. But why? What's the return on investment of a Patton Oswalt post, or a picture of a piece of toast with "Free Bates" written in butter?

This clip is excerpted from a Ragan Training video, "How to measure the value of social media strategy," featuring Kevin Dando of PBS and...

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From: Ragan Communications

Related topics : measuring social media roi / social media roi metrics / free social media training

How Flash Point Turns Social Media into ROI

http://blog.flashpointcommunications.com/2013/07/automotive-case-study-how-flash-point.html

Welcome to another edition of Bonfire!

Last year, Flash Point partnered with one automotive company with their truck event, which resulted in some numbers that we're excited to share with you.

Watch this video to learn how the promotion performed nationally, why it worked so well, and how we are making enhancements for future campaigns.

Call or email us to learn more!

Website:...

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From: FPComm

Related topics : social media roi case study

Go Mobile: Locationbased Marketing, Apps, Mobile Optimized Ad Campaigns, 2d Codes,

Get your free audio book:

http://yazz.space/a/b008u42844

Set-up, run, and measure successful mobile media marketing campaigns.

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns.

This book will help readers understand the different mobile media platforms, learn how to us Sms for business, incorporate 2d and Qr Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more.

Go...

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From: Connie Field

Related topics : mobile media marketing / social media marketing campaign steps / social media platforms for business / social media sites for business owners / social media marketing tools