Selected videos for topic: social media platforms in china
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Social media impacts China-Africa ties
The use of social media is continuing to gain momentum across Africa. People across the continent are more drawn to Facebook and Twitter, while Chinese use Weibo and QQ. Despite the different apps, social media is profoundly impacting ties between the two regions. It's hoped that at some point in the future, the two regions would be able to share their social media experiences on similar platforms to further enhance interaction.
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From: CGTN
Related topics : social media platforms in china / using social media / social media media
Research reveals top social media sites in China
Digital Marketing News;
http://webcertain.tv
Research by Forrester has looked at which social platforms are most used by international businesses in China.
Three quarters of businesses said they used social media in China.
WeChat, Weibo, LinkedIn and Youku were the most popular social networks, with all of them being used by over 50% of businesses questioned.
There was a disconnect between the platforms most commonly used and the satisfaction levels of marketers using them, however.
The...
From: Webcertain TV
Related topics : using social media for marketing research / business use of social networking sites / social media marketing news / use of social network sites / top business social network
Has LinkedIn Gone Too Far in China? | China Uncensored
LinkedIn, the world's largest social media platform for connecting professionals, has been censoring profiles based on people's spiritual beliefs in China (Falun Gong), as well as mention of the Tiananmen Square Massacre. Is that just what it takes to do business in China? Or have Western companies gone too far? Find out what happens when social media becomes a little unsocial on this episode of China Uncensored
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From: China Uncensored
Related topics : social media platforms in china / social media platforms for business
"Why China is 10 Years Ahead at Social Commerce" - Thoughtful China
http://show.thoughtfulchina.com
Social media is the backbone of consumer engagement in China, but the platforms and tools differ dramatically from those in the West. Today, some media experts argue Chinese platforms are better than their western counterparts. This week on “Thoughtful China,” Vincent Digonnet, Razorfish’s Executive Chairman, Asia-Pacific tells guest host Clement Tsang why China is 10 years ahead of the West at social commerce.
From: ThoughtfulChina
Related topics : social media platforms in china
Challenges of Journalist: Sourcing and Verifying on Social Media
With the development of citizen journalism on social media platform, traditional journalists face the problem of credibility of the information they gathered. David Bandurski, the editor of China Media Project, provided the approach of verifying direct sources. Face-to-face human interaction can not be replaced in the Web 2.0 age.
From: yedda wang
Related topics : social media platforms in china / social media information
"Social Media Metrics" - Thoughtful China
www.thoughtfulchina.com
The internet has become a powerful marketing platform in China so, unsurprisingly, advertisers have eagerly jumped into digital media to accelerate brand engagement, activation, leads and sales. What is surprising is how little marketers know about calculating the effectiveness of online campaigns, especially when social media is involved.
From: ThoughtfulChina
Related topics : social media platforms in china / advertising internet marketing media online / social media marketing campaign / social media metrics
China Exposed Ep5: WeChat Mobile Payments: What 1 billion people know that you don't
In episode 5 of China Exposed, syENGAGE investigates how social media is transforming China's New Year traditions.
Traditionally, the Chinese give red envelopes (红包) at Chinese New Year, but WeChat has revolutionised this custom and now big brands are getting in on the action too.
WeChat is changing Chinese customs, culture and business. Watch here to find out exactly how they are doing this and why you have to take note.
The Chinese social media platforms, WeChat and Weibo, are...
From: sy-ENGAGE
Related topics : social media platforms in china
"Working With WeChat" - Thoughtful China
www.thoughtfulchina.com
China's social media industry has been buzzing about WeChat since it launched over two years ago, but marketers remain confused about how to make WeChat work for their brands. Find out how to advertising through this fast-rising platform this week on "Thoughtful China" from four digital marketing experts, JWT's Eugene Chew, CIC's Sam Flemming, Nielsen's Spencer Hung and im2.0's Chris Tung, who give advertisers the facts they need about China's latest social media craze.
From: ThoughtfulChina
Related topics : social media platforms in china
"Why Twitter Is Not a Strategy" - Thoughtful China
http://show.thoughtfulchina.com
Social media is a great platform to engage Chinese consumers, but all too often, advertisers lack a coherent, ambitious plan to use digital channels and confuse digital strategy with social media activation, says JWT’s Asia CEO Tom Doctoroff. In this week’s episode of “Thoughtful China,” the author of Twitter Is Not a Strategy offers advice about how to align brand positioning and message clarity with technology-fueled consumer empowerment, and Weibo’s...
From: ThoughtfulChina
Related topics : social media platforms for marketing / digital media marketing strategy / social media branding strategy / social media marketing campaign plan
The Power of Social Integration of Mobile Games in China | Linda JIANG
Download Slides: https://www.dropbox.com/s/1dhifqd7zfvg3vj/Linda_Jiang_CCAsia_2014.pptx
Delivered at Casual Connect Asia, May 2014
China already has over 700 million active iOS and Android smart devices and this number is growing at an unprecedented rate. China has a number of powerful local social networks such as: Wechat, QQ, Weibo etc. The amount of app content shared to all social media platforms by each Internet user every day has tripled over the last six months, with 48% of uploads...
From: CasualConnect
Related topics : social media platforms in china / social network game developers / social media network marketing services