Selected videos for topic: social media opportunity or risk
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The Role of Social Media in Financial Services Marketing
Mike Gamson, head of the Global Solutions group at LinkedIn, leads an all-star panel of Financial Services marketers to discuss the role of social media and innovation in growing their business given the rapidly changing macroeconomic environment. Social Media has created significant opportunities and risks for Financial Services companies, as the ability to express and share individual opinions is presenting challenges with outdated regulatory laws and guidelines. Marketers from Amex,...
From: LinkedIn
Related topics : social media marketing services / social media marketing companies / marketing through social media / social media solutions
ETF Analyst Hour: Investing in Social Media Stocks and ETFs?
Please join S&P Capital IQ on Wednesday, November 20 at 11 am ET, as we discuss social media trends, businesses and investments and their roles within a financial advisor's practice. We will describe fundamental details to consider when making investments related to social media including: growth opportunities and challenges, valuation approaches and investment risks.
Scott Kessler, S&P Capital IQ's Senior Internet Equity Analyst will focus on social-media related companies and businesses...
From: S&P Global Market Intelligence
Related topics : social media investing / social media trends / social media companies
Social Media @ Work: Managing Risks and Opportunities with John Akula
This is the recording of the webinar that took place on November 1, 2012. Social media in the workplace—Facebook, Twitter, LinkedIn, and other platforms—is expanding at a dizzying pace. New technologies and business models have raced ahead, and the law is playing catch-up. Every day business managers face many new questions, often with legal implications, but find few clear answers. How should a manager approach risks and opportunities in this shifting, uncertain legal environment?
Join...
From: MIT Sloan Executive Education
Related topics : social media legal issues in the workplace / manage social media / social media business opportunity
Social Media Marketing (MKTG 35056, Fall 2015 CRN 15914) - Kent State University
Fall 2015 CRN 15914
Get a feel for the course by looking at:
Spring 2015 Syllabus: http://tinyurl.com/pqcathv
Spring 2015 Schedule: http://tinyurl.com/mkpxno4
Special thanks to my students Lawerence (https://twitter.com/LawerenceLk), Allyssa (https://twitter.com/Allyssa_Manning), Adam (https://twitter.com/Firstman529) Brian G, and Brian C for appearing.
For more info contact Dr. Colin Campbell (colincam@kent.edu or https://twitter.com/mrcol)
Course Catalog Description:
This special topics...
From: Colin Campbell
Related topics : social media online marketing / social media marketing firm / social media brand management / social media courses / social media social
Social Media Business Case
Use our Social Media Business Case Template to help you build a business case for an investment in a social media program and communicate the information to the key shareholders. Fill in the blanks on this document and, when completed, it will include an executive summary, opportunity overview, business impact analysis, risk plans and a recommendation. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
From: American Marketing Association
Related topics : business using social media / social media marketing plan template / social media help / social media information / marketing through social media
CMO Roundtable: The Role of Social Media in Financial Services Marketing from FinanceConnect:13
Featuring:
- Dennis Berman, Business Editor, The Wall Street Journal
- Phil Bowman, Chief Marketing Officer, TD Ameritrade
- Chris Clark, Group Head of Marketing, HSBC
- Lisa Caputo, Executive Vice President, Marketing & Communications, The Travelers Companies, Inc.
- David Wheldon, Head of Brand, Reputation & Citizenship, Barclays Group
- Claire Huang, Chief Marketing Officer, JPMorgan Chase
CMOs from leading Financial Institutions discuss the role that media and innovation play in growing...
From: LinkedIn Marketing Solutions
Related topics : social media marketing business opportunity / social media marketing companies
Integrative Science Symposium: e-Relationships
Recorded 14 March, 2015, at the inaugural International Convention of Psychological Science, Amsterdam
0:19 - Adolescents and Social Media: Attraction, Opportunities, Risks - Patti M. Valkenburg, University of Amsterdam
22:43 - The BlackBerry Project: Capturing the Hidden World of Adolescents' Digital Communication - Marion K. Underwood, University of Texas at Dallas
49:59 - Social Networking Sites: Defining Features and Implications for Social Capital and Relationship Development - Nicole...
From: PsychologicalScience
Related topics : implications of social networking sites / social network site development / social media opportunity or risk / social media network sites
Government SIRO Briefing on Social Media
Lord Richard Allan, Facebook Director of Policy EMEA presenting at The National Archives Government Senior Information Risk Owner (SIRO) Briefing on 17 May 2012. Facebook alone has more than 800 million users, Twitter 300 million and LinkedIn 116 million and the popularity and reach of these tools is continuing to grow exponentially, this briefing was held to discuss how social media has transformed the landscape in which government communicates and the impact this has on the role of the SIRO....
From: The National Archives UK
Related topics : government social media / social media policy