LinkedIn Marketing Solutions
Rank: 383 / 4486
8 selected videos
CMO Roundtable: The Role of Social Media in Financial Services Marketing from FinanceConnect:13
Featuring:
- Dennis Berman, Business Editor, The Wall Street Journal
- Phil Bowman, Chief Marketing Officer, TD Ameritrade
- Chris Clark, Group Head of Marketing, HSBC
- Lisa Caputo, Executive Vice President, Marketing & Communications, The Travelers Companies, Inc.
- David Wheldon, Head of Brand, Reputation & Citizenship, Barclays Group
- Claire Huang, Chief Marketing Officer, JPMorgan Chase
CMOs from leading Financial Institutions discuss the role that media and innovation play in growing...
Related topics : social media marketing business opportunity / social media marketing companies
Prospect Nurturing Strategies and Insights Panel: Case Studies
A series of case studies featuring:
Leslie Marshall, Director of Events, Magazine and Social Media Marketing, Morningstar, Inc.
Matt Dunn, Vice President, Digital Publishing and Social Strategies, Franklin Templeton Investments
Dave Karel, Head of B2B Marketing, LinkedIn Marketing Solutions
David Phillips, Senior Manager, Online Marketing, Cvent
Related topics : b2b social media marketing / digital media marketing strategy
Prudential: Content Marketing Case Study from FinanceConnect:13
Featuring:
- Keith Gormley, Director, Social Media Management, Prudential Financial
- Zach Foster, Brand Strategy Director, Droga5
A look at how Prudential is applying behavioral insights with best practices in content marketing to create a rich platform for brand engagement and social sharing.
Related topics : social media brand management / social media branding strategy / social media platforms for marketing / social media marketing strategy
Innovative Marketing in Commercial Insurance
David May, CMO, AIG
Michael Lock, President, Hearsay Social
Elliott Bundy, SVP Chief Communications & Marketing Officer, XL Group
Emily Friedman, Senior Research Consultant, LinkedIn (moderator)
A distinguished panel of marketing experts discuss groundbreaking new research on the rising influence of digital media in the commercial insurance industry. This panel aims to understand the types of information, sources, and channels used to inform decision-making at key touch points in the...
Related topics : using social media for marketing research
Webcast: Why Digital and Social Media Matter in Institutional Investing
We are excited to share compelling new insights from our recent webcast:
- Changes to industry subject matter education, as more Asset Managers and Institutional Investors turn to LinkedIn and their online networks for trustworthy information
- Specific data-points that characterize the widespread adoption of social media by today’s investment community
- Best-in-class opportunities for your brand to influence Asset Managers and Institutional Investors by allocating resources towards the...
Related topics : social media investing / social media today
Webcast: Influencing High Net Worth Individuals on Social Media
Listen to this LinkedIn Marketing Solutions on-demand webcast which covers influencing high net worth individuals on social media featuring an excellent panel of industry practitioners from Kasina, Capgemini and the Financial Women's Association.
Related topics : social media marketing industry / social media listening / marketing through social media / social media solutions
9 Content Marketing Thought Leaders Share What's NOT on Their LinkedIn Profile
9 content marketing thought leaders share what's NOT on their LinkedIn profile. Check out the fun responses from CMI founder Joe Pulizzi, B2B Social Media Author Jeffrey Cohen, Marketing Prof's Ann Handley, Kinvey's Joe Chernov, OMI's Aaron Kahlow, Babcock & Jenkins Carmen Hill, SAP's Michael Brenner, and Social Media Examiner founder Michael Stelzner.
Learn more about Content Marketing on LinkedIn at lnkd.in/ContentMarketing
Related topics : michael stelzner social media / marketing through social media
Live Webinar: How to Get More Out of Your Sponsored Updates
This just in—94% of B2B marketers say LinkedIn is the social network they use most to distribute content. With more of your peers publishing on LinkedIn than ever before, we've got more data on what works and what doesn't.
This short webcast will show you how to optimize your content for success on the world’s only professional feed.
You're invited to join LinkedIn's own Cassandra Clark and Alex Rynne as they reveal tips and best practices for:
- Keeping your content in front of your...
Related topics : using social networks for marketing
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