UT Dallas NetBase Social Media Competition: Team 3 Finding the Next Killer App

UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...

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From: UTDallas Marketing Program

Related topics : using social media for marketing research / social media listening platforms / social media brand management / social media courses / manage social media

Local Search Marketing Consultant UK

http://HansStorrie.com - Local Internet & Search Marketing Consultant Hans Storrie assists local businesses in getting more business exposure, inquiries, leads and sales with Google Places integration, mobile websites, video & social media marketing and other powerful strategies. Get your free no-obligation Business Proposal today and see how we can help increase your sales while cutting your current advertising costs.

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From: hansstorrie

Related topics : social media marketing consulting / search & social media marketing / best social media website integration / social media marketing proposal

PhD Defense Presentation-Mechanical Engineering-Gatech

Recent advances in social media have profound technical and economic implications for innovative design. This research is motivated to investigate social network effects on product design with a focus on the interface of engineering design, viral marketing, and social computing. This dissertation envisions a new paradigm of design, called viral product design for social network effects. The research problem is formulated as identification of both an optimal product attribute configurations and...

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From: Feng Zhou

Related topics : social network design / online social networking marketing / social media and its implications for viral marketing / social media for market research / social media online marketing