Who owns Online PR?

Simon Collister from Edelman (who is now at Weber Shandwick) was interviewed by E-consultancy at one of our Online PR Roundtables in 2008.

We discussed the opportunities and threats to the PR industry as digital channels and social media become an increasingly important element of the PR and marketing mix.

Ownership of Online PR and social media marketing is a hot topic. We have recently surveyed marketers and PR professionals to:

•Establish the importance of Online PR within the PR...

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From: Econsultancy

Related topics : online pr social media / social media online marketing / marketing through social media

TGC Delhi's leading Digital Marketing Training Institute www.tgcindia.com

TGC India conducts expert level training courses in Digital Marketing. Training is available both on weekdays and weekends. We boast of industry's leading Digital marketing trainers having 10 years+ experience in respective domains of Social Media Marketing, Search Engine Optimisation, Pay Per Click (PPC) marketing, Analytics, Email marketing, Blog marketing/ Adsence, Mobile marketing, Affiliate marketing, AdSence and Ecommerce ROMI and Client reporting etc.. We exert students upon live...

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From: tgcanimation

Related topics : search engine marketing social media / marketing through social media

Social Business Intelligence Market Gets Real Boost by Smart Analytics

Get Report Details:@ http://www.bigmarketresearch.com/global-social-business-intelligence-by-manufacturers-regions-type-and-application-forecast-to-2021-market

The current business environment has merged with the digital space. Implementation of advanced technologies to reach decision-making helps the industry make better choices. This involves the sourcing of relevant data from social media platforms. The role played by social media is a very significant one in developing new tools for...

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From: Big Market Research

Related topics : types of social media platforms for business / social media software management / social media management tools / social media intelligence / manage social media

Global brands see young Latinas as coveted consumer group

This week, the 2015 Hispanicize event kicked off in Miami, Florida uniting over 2,000 Latinos from across the United States. The five-day event gathers Latino influencers, trendsetters and newsmakers from journalism, marketing and social media industries. The event aims to connect brands and agencies with digital content creators and according to founder Manny Ruiz, Hispanicize is more than a conference. Ruiz added that Latinos are a marketing force with women in the driver's seat.CCTV...

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From: CGTN America

Related topics : social media marketing events 2015 / social media marketing industry report / social media marketing agency

Retail Makeover - Part 1

As part of Metrolinx’s commitment to working with Business Improvement Areas and small businesses directly, we are pleased to offer the Retail Makeover workshop webinar FREE to businesses. We will teach you a proven step-by-step plan on how to develop SMART (Specific, Measurable, Achievable, Realistic, and Time specific plan).

Learn the very latest and most successful marketing strategies from retail industry leader Barbara Crowhurst. Consult with Barbara (Valued at $500).

Topics will...

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From: CrosstownTO

Related topics : social media vs traditional marketing / social media marketing industry report

Retail Makeover - Part 2

As part of Metrolinx’s commitment to working with Business Improvement Areas and small businesses directly, we are pleased to offer the Retail Makeover workshop webinar FREE to businesses. We will teach you a proven step-by-step plan on how to develop SMART (Specific, Measurable, Achievable, Realistic, and Time specific plan).

Learn the very latest and most successful marketing strategies from retail industry leader Barbara Crowhurst. Consult with Barbara (Valued at $500).

Topics will...

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From: CrosstownTO

Related topics : social media vs traditional marketing / social media marketing industry report

Global Customer Analytics Research Report 2019 by Solution (Data Management, Analytical Tools)

New Market Research Report on “Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts and Analysis (2014 - 2019)”adds to ReportsnReports.com.

This report will help the industry leaders better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes...

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From: David clark

Related topics : social media analytics tools 2014 / social media analytics market research / social media management tools / social media analysis tools

Social Media in Insurance Webinar | Marketforce & Accenture

Examining the uses and impact of social media across the entire insurance value chain, from product development and marketing campaigns to customer communication and claims management, as well as the application of social media internally and for recruitment purposes. The expert panel:

* David Williams, MD Claims & Underwriting, AXA

* Hannah Squirrel, Marketing & eCommerce Director, Bennetts

* Nick Smith, Global MD Marketing Transformation Practice, Accenture

Watch more on-demand industry...

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From: Marketforce Business Media Ltd

Related topics : using social media for recruitment / webinar on social media marketing / manage social media

Social Media Day Pune 2015 : Mohit Gundecha Interview

Mr Mohit Gundecha was a speaker at the 2nd SMDAYPUNE organised by SocialChamps Media Pvt. Ltd. We took an opportunity to interview him and know his views about the market trends and growing use of Social Media.

Mohit Gundecha is the CEO and Co-Founder of Jombay, an India-centric, highly customizable Talent Measurement & Talent Analytics platform powered by psychometrics. He serves as Director of NextLeap Career Solutions Pvt. Ltd. He has also co-authored a widely referenced mobile industry...

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From: Campus Times Pune

Related topics : social media marketing events 2015 / social media online marketing

FB Introduces TRP Measurement & Google Debutes New Photo Features: Social Marketing Cluster Facts

Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week?

Reports indicate that Twitter plans to boost its character limit, advertisers will soon have access to click-to-buy ads on YouTube and Facebook announces a new measurement for video ads similar to Nielson ratings.

Want more? Watch Social Marketing Cluster Facts. Turn it on. Turn it up.

Twitter Plans to Go Beyond Its 140-Character Limit, Kurt...

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From: aimClearBlog

Related topics : social media marketing news