CGTN America

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16 selected videos

Global brands see young Latinas as coveted consumer group

This week, the 2015 Hispanicize event kicked off in Miami, Florida uniting over 2,000 Latinos from across the United States. The five-day event gathers Latino influencers, trendsetters and newsmakers from journalism, marketing and social media industries. The event aims to connect brands and agencies with digital content creators and according to founder Manny Ruiz, Hispanicize is more than a conference. Ruiz added that Latinos are a marketing force with women in the driver's seat.CCTV...

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Related topics : social media marketing events 2015 / social media marketing industry report / social media marketing agency

Media experts on the social media battle in the Middle East

To talk about the social media battle in the Israel-Hamas conflict, The Heat was joined in Washington by the former U.S. Secretary of State for Public Affairs P.J. Crowley.  And from Johannesburg, a media advisor and the former head of online for Al Jazeera English, Mohamed Nanabhay.

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Related topics : social media middle east / social media social media

Imani Cheers talks about unplugging from social media

For more information, CCTV spoke to Imani Cheers, assistant professor of Media and Public Affairs at George Washington University about the effects of social media and ways to pull the plug.

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Related topics : social media public affairs / social media information

Social Media redefines UK national election

President Barack Obama used social media as a key campaign tool to win election victories in 2008 and 2012. Now it's the United Kingdom's turn to have its national election transformed, as politicians compete to go viral ahead of voting on Thursday. CCTV's Jack Barton filed this report from London.

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Related topics : why use social media / social media tools

KFC nail polish campaign causes stir on Hong Kong social media

KFC's publicity stunt in Hong Kong, where the company offered edible nail polish flavored like their chicken, became a viral sensation on the internet. CCTV’s Pamela Ambler went to find out what was behind the marketing campaign.

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Related topics : social media viral marketing campaign

Tech pundit Eric Shiffer on Apple's place in China

Eric Schiffer spoke to CCTV America about Apple’s measure of success in China. Schiffer brands himself as a tech expert, and currently acts as Chairman and CEO of Patriarch Equity, and serves as chairman of Reputation Management Consultants. Shiffer was also prominently listed as a Top Bachelor in Cosmopolitan Magazine.

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Related topics : eric schiffer reputation management consultants

Tech Expert Eric Schiffer on Apple privacy

For more on the legal battle between privacy and security , CCTV America's Rachelle Akuffo spoke to entrepreneur and tech expert Eric Schiffer. He is Chairman and CEO of Patriarch Equity, and serves as chairman of Reputation Management Consultants.

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Related topics : eric schiffer reputation management consultants

Luxury brands tap into social media to reach Chinese customer

Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. CCTV’s Hu Xiaocen reports.

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Related topics : luxury brands social media / social media branding / social media report

Social media expert Courtney Spritzer on New York Fashion Week

Courtney Spritzer spoke to CCTV about New York Fashion Week. Courtney Spritzer is the co-founder and COO of Socialfly, a social media marketing agency.

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Related topics : social media marketing agency / marketing through social media / social media agency / media marketing agencies / social marketing agency

Facebook's 10 year forward: Social media conference focus on AI, VR

Facebook is wrapping up its biggest event of the year, the F8 Developer conference. The social-networking giant laid out its 10-year strategy, which includes artificial intelligence, chat bots and a heavy dose of virtual reality. CCTV America's Mark Niu reports.

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Related topics : social media conference / social network conference