Marketforce Business Media Ltd
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2 selected videos
Social Media in Insurance Webinar | Marketforce & Accenture
Examining the uses and impact of social media across the entire insurance value chain, from product development and marketing campaigns to customer communication and claims management, as well as the application of social media internally and for recruitment purposes. The expert panel:
* David Williams, MD Claims & Underwriting, AXA
* Hannah Squirrel, Marketing & eCommerce Director, Bennetts
* Nick Smith, Global MD Marketing Transformation Practice, Accenture
Watch more on-demand industry...
Related topics : using social media for recruitment / webinar on social media marketing / manage social media
Social media strategy | Lloyds Banking Group
In this presentation Katrina Robson, Digital Manager for Social Media, Lloyds Banking Group, discusses the topic 'Developing a social media strategy: analytics, interactivity and engagement'. This talk was given at Marketforce's conference 'Customer Experience in Social Media'.
Related topics : social media groups / manage social media / social media analytics / social media conference
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