Building Your Action Plan for Social Media Marketing

At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School....

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From: Columbia Business School

Related topics : social media marketing plan / social media marketing conferences / social media marketing strategy for schools / social media reputation management / social media plan

MSc International Luxury Marketing: Nicoletta Occhiocupo

Come follow us across social media to find out more about the Business School at Oxford Brookes:

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From: Oxford Brookes Business

Related topics : social media marketing for business schools

Marketing students at Curtin join the Agency for social media control studies

Explore: http://business.curtin.edu.au/schools-and-departments/marketing/agency

The way we learn is developing, changing and improving every day. One of the ways is with learning environments that are much more like real work situations than old fashioned lectures. The Agency, at Curtin's marketing department, is one such initiative.

More from Inside Curtin!

http://www.curtin.edu.au/learningfortomorrow/news/Inside-Curtin.cfm

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From: Curtin University

Related topics : social media marketing for business schools / social media marketing agency

Banking on Social Media event, hosted by Afroterminal.com

Leading African Social Network, Afroterminal.com, hosted the 'Banking on Social Media' event (a conversation about the role of social media in the way Nigerian Banks and financial institutions engage their customers/ potential customers) on 22nd February 2013, at the Social Media Week Lagos.

Special Guest of Honour: Tony O. Elumelu, C.O.N (Chairman Heirs Holdings, Founder Tony Elumelu Foundation, Commander of the Order of Nigeria), represented by Charles Aigbe (Divisional Head, Group...

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From: Afroterminal

Related topics : social media marketing events 2013 / social media consultant / marketing through social media / schools social networking / social business network

Teaser - "Social Media and Marketing : Strange Bedfellows" - Peter O'Connor

http://www.essec.fr | If you want to see full video of this Master Class with Peter O'Connor, click on this link : http://youtu.be/m0iIU1fuhrM

"Social Media and Marketing: Strange Bedfellows", Peter O'Connor, Dean of Academic Programs, Professor of Information Systems at ESSEC Business School

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From: ESSEC Business School

Related topics : social media marketing for business schools / marketing through social media

Trends and Impacts of Social Media Marketing by Prof Zaveri at Symbiosis

At Symbiosis International University, Pune, India - Symbiosis Centre for Information Technology (SCIT) is a premier IT-B School offering two-year MBA in Information Technology Business Management (ITBM) - Jyoti speaking on Trends and Impacts of Social Media Marketing inspiring students to ask questions - Jyoti demonstrated Facebook paid marketing and explained how Digital platforms such as Facebook or Twitter gives level playing field to compete with giants giving example of Wagh Bakri chai...

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From: Jyotindra Zaveri

Related topics : social media marketing trends in india / social media platforms for marketing / digital media marketing

Data Gotham 2012 - Sinan Aral, NYU Stern School of Business

Sinan Aral is a leading expert on Social Networks, Social Media and Digital Strategy. He is an Assistant Professor and Microsoft Faculty Fellow at the NYU Stern School of Business and Affiliated Faculty at MIT. He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, Oracle, SAP and many other leading Fortune 500 firms on realizing business value from social media and information technology investments. Among his several lines of research, Dr. Aral has done notable work...

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From: Data Gotham

Related topics : social media marketing for business schools / online business social network / master in digital & social media marketing / schools and online social networking / social media marketing firm

Marketing - Using Social Media for Competitive Advantage Part Four

Guest lecture on Using Social Media for Competitive Advantage given at the Schulich MBA Program in India, Schulich School of Business, York University, Mumbai Campus. You can find the presentation that goes with this video at: http://www.slideshare.net/shiraabel/using-social-media-for-competitive-advantage-final

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From: ShiraAbel

Related topics : using social media marketing / business using social media

Building Your Personal Branding with Content Marketing and Social Media

Topic: Building Your Personal Branding with Content Marketing and Social Media

Speaker: Trevor Young - Consultant at Edelman, blogger at PRwarrior.com

MC: Enoch Ko - Founder and Event Curator of the University of Melbourne Alumni Association (UMAA)

Hosted by the University of Melbourne Alumni Association (UMAA)

Co-hosted by the Graduate School of Business & Economics (GSBE) Student Association

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From: Enoch Ko

Related topics : social media brand building / branding social marketing / social media marketing consulting / social media marketing for business schools / social media branding

School district monitors student's Social Media behaviour!

In this video, we look at a school district that has recently began monitoring the social media behaviours of its students.

ATKA SA is an Online Marketing Agency that services clients in the major sectors of South Africa. If you are a business looking to increase your online presence then visit our website on : https://atkasa.com/

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From: ATKASA

Related topics : monitoring social media in schools / social media marketing for business schools / social media marketing agency / social media marketing services