ESSEC Business School
Rank: 1063 / 4486
4 selected videos
Waking Up to Social Media: The Hotel Industry Response, Part 2
http://www.essec.edu | At a recent discussion forum on social media, Waking Up to Social Media: The Hotel Industry Response, organised by HVS Executive Search and ESSEC Business School Paris, panellists were unanimous in their opinion that the hotel industry is still too conservative to effectively tap the potential of social media channels.
The event held on February 7, 2011 at Hilton Arc de Triomphe Paris was moderated by Chris Mumford, Managing Director of HVS Executive Search London. The...
Related topics : social media for hotels / social media marketing industry / search & social media marketing / social media branding for business / manage social media
Waking Up to Social Media: The Hotel Industry Response, Part 1
http://www.essec.edu | At a recent discussion forum on social media, Waking Up to Social Media: The Hotel Industry Response, organised by HVS Executive Search and ESSEC Business School Paris, panellists were unanimous in their opinion that the hotel industry is still too conservative to effectively tap the potential of social media channels.
The event held on February 7, 2011 at Hilton Arc de Triomphe Paris was moderated by Chris Mumford, Managing Director of HVS Executive Search London. The...
Related topics : social media for hotels / social media marketing industry / search & social media marketing / social media branding for business / manage social media
Teaser - "Social Media and Marketing : Strange Bedfellows" - Peter O'Connor
http://www.essec.fr | If you want to see full video of this Master Class with Peter O'Connor, click on this link : http://youtu.be/m0iIU1fuhrM
"Social Media and Marketing: Strange Bedfellows", Peter O'Connor, Dean of Academic Programs, Professor of Information Systems at ESSEC Business School
Related topics : social media marketing for business schools / marketing through social media
Les Matinées du Marketing Direct deuxième édition - Xavier Ambrosini, Groupe La Poste
http://www.essec.fr | Info et inscriptions sur www.essec-serviceinnovation.com
Xavier Ambrosini, Directeur Marketing Stratégique, Direction du Courrier, Groupe La Poste est intervenu pour synthètiser les débats antérieurs et développer le rôle du client au sein de l'innovation et le marketing.
Les Matinées du Marketing Direct invitent des intervenants issus du monde de l'entreprise ou académiques à partager leurs expériences sur un sujet autour de l'innovation...
4 Resources