Social Media Fails Snag Durex Condoms, McDonald's

June 11 (Bloomberg) -- Every major company now realizes the power of social media and most are on a marketing quest for how to best use the platform. Unfortunately for some big companies, online campaigns don't always play out the way the marketing meeting intends. Bloomberg's Rachel Crane takes a look at some of the biggest social media fails.

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From: Bloomberg

Related topics : mcdonald's failed social media campaign / failed social media marketing campaigns / social media marketing companies london / social media network marketing / social media marketing news

How social media marketing saved the Iceland tourism industry at SES London 2011

Lisa Buyer, The Buyer Group, interviews Kristjan Mar Hauksson, Nordic eMarketing, on the subject of social media and the marketing mix. Kristjan talks about the problems Iceland faced in the aftermath of a terrible volcano eruption back in 2010 which almost torpedoed the Icelandic summer tourist travel season.

Kristjan talks about ceasing the momentum when it came to Inspiring people to travel to Iceland. Kristjan says whenever there is news about a volcano erupting in Iceland, there is...

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From: SES Events

Related topics : travel industry social media marketing / social media marketing companies london / search & social media marketing

Evaluating Internet marketing agencies with Topseos.com, exhibitor at SES London 2010

Topseos is a research company in the Internet marketing space. Topseos evaluates the best Internet marketing agencies and software vendors. On the server side, Topseos evaluates SEO agencies, PPC agencies, social media companies, link building firms, etc. Jeev Trika describes Topseos evaluation process.

For more information about topseos, please visit: http://www.topseos.com

For more information about exhibiting at an SES conference, please visit: http://www.searchenginestrategies.com

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From: SES Events

Related topics : social media marketing agency london / social media market research companies

Communicate Magazine 'Social Media' Conference: Andrew Thomas - Publisher of Communicate Magazine

Andrew Thomas gives an overview of this year's inaugural 'Social Media in a Corporate Context' one-day conference to be held June 9, Chelsea Football Club, Stamford Bridge, London.

The conference focuses on how to use social media strategy and web 2.0 tools to engage all your audiences.

Learn from industry experts and experienced practitioners on core subjects.

Blogs, wikis, user-generated content, YouTube, Facebook, video, Web 2.0. Social media tools are increasingly used by...

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From: World Television

Related topics : marketing communications social media / social media conference / social media audience engagement / social media marketing strategy / social media content

How to Create a Marketing Plan - A Step by Step Guide

http://www.businesstrainingmadesimple.co.uk/courses/harnessing-the-power-of-social-media-for-your-business/

Business Training Made Simple part of the Made Simple Group is a London based training company delivering Certificated and CPD approved training across two streams: 1. Social Media training and its key platforms, 2.Search Engine Marketing training

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From: Business Training MadeSimple

Related topics : social media training / social media marketing plan steps

Online Twitter Training with Social Media Consultant - Bloopers

For the edited version click here - http://youtu.be/Yw1sTbX7ppM

http://www.businesstrainingmadesimple.co.uk/courses/optimising-twitter/

Business Training Made Simple part of the Made Simple Group is a London based training company delivering Certificated and CPD approved training across two streams: 1. Social Media training and its key platforms, 2.Search Engine Marketing training

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From: Business Training MadeSimple

Related topics : social media training / search engine marketing social media / social media platforms for marketing

Healthcare Marketing: How should I set a budget ?

One Vision Health is a dedicated medical marketing agency based in London ( UK)

http://www.onevisionhealth.co.uk

We offer digital marketing solutions to private clinics, health professionals, doctors and pharmaceutical companies.

We focus our efforts on educational marketing and rich media content to create meaningful experiences to patients and doctors alike.

Our mantra is "Communicating Better Care" and we achieve this by helping patients make better choices through engaging, informative...

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From: One Vision Health LTD

Related topics : search engine marketing social media / social media management services / social media marketing companies london / manage social media / social media optimisation services

One Vision Health - Medical Marketing: How much content should I create ?

One Vision Health is a dedicated medical marketing agency based in London ( UK)

http://www.onevisionhealth.co.uk

We offer digital marketing solutions to private clinics, health professionals, doctors and pharmaceutical companies.

We focus our efforts on educational marketing and rich media content to create meaningful experiences to patients and doctors alike.

Our mantra is "Communicating Better Care" and we achieve this by helping patients make better choices through engaging, informative...

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From: One Vision Health LTD

Related topics : search engine marketing social media / social media management services / social media marketing companies london / manage social media / medical marketing agencies

Social Media Advertising Investments: Is It Paying Off?

Jul 27 -- Keep Holdings Founder and CEO Scott Kurnit discusses the social media frenzy with Betty Liu on “Bloomberg Markets.” (Source: Bloomberg)

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Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income,...

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From: Bloomberg

Related topics : social media marketing ideas for business / social media advertising