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26 selected videos
Social Media Fails Snag Durex Condoms, McDonald's
June 11 (Bloomberg) -- Every major company now realizes the power of social media and most are on a marketing quest for how to best use the platform. Unfortunately for some big companies, online campaigns don't always play out the way the marketing meeting intends. Bloomberg's Rachel Crane takes a look at some of the biggest social media fails.
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Related topics : mcdonald's failed social media campaign / failed social media marketing campaigns / social media marketing companies london / social media network marketing / social media marketing news
Monster Seeks Social Media Marketing Manager
June 14 (Bloomberg) -- On today's "Help Wanted," monster seeks a Social Media Marketing Manager. Share content across social media platforms that brings monster closer to employers, job seekers and anyone interested in work. Adam Johnson reports on Bloomberg Television's "InBusiness." (Source: Bloomberg)
Related topics : social media platforms for marketing / manage social media / marketing through social media / social media content / social media help
Social Media Advertising Investments: Is It Paying Off?
Jul 27 -- Keep Holdings Founder and CEO Scott Kurnit discusses the social media frenzy with Betty Liu on “Bloomberg Markets.” (Source: Bloomberg)
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Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income,...
Related topics : social media marketing ideas for business / social media advertising
#Fails: The Stupidest Social Media Blunders
Sept. 24 (Bloomberg) --- Social media week has started in London with business and individuals attending to keep up with the latest social media trends. With adaptation though comes mistakes and, unfortunately for businesses, social media mistakes by big brands have a nasty habit of going viral. These are some of the best...or worst social media blunders. (Source: Bloomberg)
Related topics : social media branding for business / social media trends
Fennebresque Says Social-Network Businesses to Flourish
Feb. 28 (Bloomberg) -- Kim Fennebresque, chairman of Dahlman Rose & Co., talks about the outlook for acquisitions within the social-network industry and Warren Buffett's Berkshire Hathaway Inc.
JPMorgan Chase & Co. plans to buy a stake in Twitter Inc. through its social-networking fund, which would value the micro-messaging online service at $4.5 billion, the New York Times's DealBook reported. Fennebresque speaks with Betty Liu, Jon Erlichman and Sheila Dharmarajan on Bloomberg...
Related topics : online business social network / service industry social networking
Bianchini, Liotard-Vogt Discuss Social Networking: Video
Jan. 27 (Bloomberg) -- Gina Bianchini, chief executive officer of Ning, and Patrick Liotard-Vogt, chairman of aSmallWorld.net, talk with Bloomberg's Margaret Brennan about the impact social-media networking has on global business growth.
Speaking from the World Economic Forum in Davos, Switzerland, the two also discuss the market strategy of Web-based firms, the outlook for advertising revenue and Internet privacy issues. (This report is an excerpt of the full interview. Source: Bloomberg)
Related topics : social media impact on business / social media network marketing / global social networking market / social business network
Chinese Consumers' Changing Tastes
Sept. 22 -- Warwick Business School Professor of Marketing and Innovation Qing Wang discusses Chinese consumers, their quest for luxury brands like Burberry and the role social media plays in their purchases. She speaks to Bloomberg's Yvonne Man on "Trending Business."
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Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than...
Related topics : luxury brand social media marketing
Proskauer's Mathews Discusses Social Networks, Privacy: BLAW
Dec. 15 (Bloomberg) -- Kristen Mathews, a partner at Proskauer Rose LLP, spoke on Nov. 8 with Bloomberg Law's legal analyst Spencer Mazyck about the mechanics of social networking sites, high-profile data breaches in social media and new U.S. privacy legislation.
Related topics : social media network sites / social networking sites legal
York Opposes Blocking U.K. Social Networks During Riots
Aug. 11 (Bloomberg) -- Jillian York, director for international freedom of expression at the Electronic Frontier Foundation, talks about riots in the U.K. and the use of social networking services during the violent demonstrations.
David Cameron, the U.K. prime minister, said the government is considering whether it should block social-networking websites and messaging services during violent unrest after the country's worst riots since the 1980s. York speaks with Emily Chang on Bloomberg...
Related topics : social networking service and website / international social service network / social networking websites by country
Tuenti's Dentzel Says Mobile Is Next Step for Network
May 26 (Bloomberg) -- Zaryn Dentzel, chief executive officer of Telefonica SA's Tuenti, speaks with Bloomberg's Manuel Baigorri about the social network's plans to expand into mobile platforms.¶
Tuenti, which has about 11 million users in Spain, is the second-most popular social-networking site in the country.
Related topics : most popular social networking sites by country / mobile social network site